According to Pew Internet research 56% of U.S. adults own a smartphone (May 2013 survey). And 52% of smartphone owners, have used their phone to look up health or medical information.
This means that more than half of your potential patients will interact with you while they’re on the go.
Is your upper cervical practice set up to connect with today’s mobile prospective patient?
If not, here are two absolutely crucial ways to get mobile ready from www.mashable.com.
When people visit your website from their mobile device, what do they see? How long does it take the pages to load? Are the buttons large enough to see on a small screen?
The first step to becoming a mobile-savvy business is to make sure your upper cervical website is optimized for mobile browsing.
If you’re able to create a mobile-only or responsive design version of your site, start by choosing which content makes the most sense for mobile users — and leave out the rest. Mobile visitors are likely looking for specific information, such as hours of operation or directions to your business, not your company’s history or customer testimonial videos.
If you don’t have the resources to create a mobile-only version, you can still make some small changes to your main website that will greatly improve the mobile navigation experience.
For example, while Flash animation and high-resolution graphics might look great on a laptop browser, they can negatively impact visitors’ experience when they’re browsing on the go. Some mobile devices such as the iPhone are not able to display Flash at all, and any sort of animation or large graphics will take forever to load on a slower mobile connection, during which time your prospect may lose patience and leave the page: research from SmartBear.com shows that nearly three-quarters of users will abandon a website on their phone if it does not load within five seconds.
Also think about how users navigate through your site on a small device. The buttons need to be big enough to see and easy to click on with the tip of a finger. If you’re a local business, consider making your phone numbers and driving directions tap-able. This is so users can launch their phone or maps app directly from your mobile site.
To learn more about optimizing your website download our free e-book the Essential Step-By-Step Guide to Internet Marketing for the Upper Cervical Chiropractor below:
The next step is to make sure that potential customers can find you on the go. While many people use apps such as Yelp to identify nearby businesses, many companies fail to include basic contact information. Also, they miss putting simple details about their business in their Yelp listing such as their business hours.
Make sure that you update all your business directory listings. Include a simple description of your services, your hours of operation, phone number, address and a link to your website. This way, browsers can quickly and easily assess whether your business meets their needs. In return, they may pay you a visit.
Directory listings that feed maps apps, such as Google Maps, are also important to keep updated, says Tiffany Monhollon, senior manager of content marketing at ReachLocal.
“Google Maps is arguably one of the most popular map apps out there. So, it’s absolutely critical for businesses to make sure their Google listing is claimed and up to date,” notes Monhollon.
To ensure your maps listing is accurate and up to date, you need to claim and optimize a Google+ Local page for your business. Google Maps will automatically pull in whatever listing information is on that page for your map listing. Data includes hours of operation, address, phone number, reviews, and a link to your business website.
Learn more about our upper cervical website programs by clicking the button below:
