UCM mastery

Upper Cervical Practice Mastery Book

Over the past 13 years, I have been researching business, Chiropractic Practice, and Upper Cervical Practice specifically.

I decided to finally write this book because I love Upper Cervical Chiropractic and I want people all over the world to have access to this incredible type of care.

But unfortunately, without thriving Upper Cervical Practices, this dream is impossible.

Up to this point, there has not been a book that specifically focuses on Upper Cervical Practices and the unique challenges and opportunities that Upper Cervical Doctors have.

In 2008 after an associate position I went on my own starting an Upper Cervical Practice in Southern California and I wish I had a resource like this in my hands to guide me before and during the launch of my first Upper Cervical Practice.

It is only by the grace of God that I was able to build an all-cash $30,000 per month Upper Cervical Practice from scratch in only three years.

In November of 2011 while mountain biking with some friends I suffered a spinal cord injury and was paralyzed. Unfortunately, I have been unable to practice since then.

But in 2013 God revealed to me a new plan and purpose he had for my life and that was to start Upper Cervical Marketing to help Upper Cervical Doctors and students thrive in practice. This book is a logical next step in accomplishing this purpose.

Learn Success Secrets of the World’s Top Upper Cervical Doctors

Over the past five years, I have personally worked with over 200 Upper Cervical Practices and have interviewed nearly 100 more of the top Upper Cervical Doctors in our profession on The Upper Cervical Marketing Podcast. It is with this experience that I wrote this book to help you master Upper Cervical Practice and grow Upper Cervical in your community and around the world.

According to our surveys over the past three years, 1 in 5 Upper Cervical Practices are collecting less than $10,000 per month and nearly half of Upper Cervical Practices are collecting less than $20,000 per month.

We are not changing enough lives to make an impact with these types of practice statistics.

Remember every dollar collected in an Upper Cervical Practice is an opportunity to change or save someone’s life.

This can be changed by applying the principles in this book. I have seen it over and over again. Success leaves clues and the most successful doctors in the world do very similar things.

Once I was aware of how many Doctors are struggling and realized that many of them just don’t know what they don’t know, I knew I had to do something. I wanted to share all the wisdom I have learned from the top Upper Cervical Doctors in our profession as well as my own experience in building a $30,000 per month Upper Cervical Practice in three years and now a $1 million online marketing agency in five years.

First, let’s answer some questions that might be on your mind.

Who is this book for?

This book is written with several different groups in mind including:

  • Chiropractic students who want to thrive in their first year of practice
  • New practice owners who want to learn from the best
  • Established but struggling doctors who finally want to get their head above water
  • Thriving doctors who want to continue to grow and take their practice to the next level

Will the principles in this book work for cash practices only?

While I personally believe that Upper Cervical Practices should be all cash in almost every circumstance, the principles in this book will work for insurance practices as well.

Will the principles in this book work for all Upper Cervical Techniques?

Yes if you are an Upper Cervical Practitioner you can be extremely successful in practice regardless of your technique if you apply the principles in this book.

How is Upper Cervical Practice Mastery structured?

It is broken into 3 sections:

  1. Personal Mastery
    1. Evaluate your life
    2. Build a mindset that wins
    3. Cultivate 10 winning habits
  2. Practice Mastery
    1. Cast your practice vision
    2. Master your Upper Cervical Technique
    3. Succeed with your team
    4. Run your Upper Cervical Business
    5. Set the stage for success
    6. Become a master communicator
    7. Keep patients on track
  3. Growth Mastery
    1. Plan your marketing for growth
    2. Own the 3R’s of internal Practice
    3. Build a positive practice reputation
    4. Grow through professional referrals
    5. Dominate online
    6. Keep up with growth

The book is set up sequentially meaning that the chapters at the beginning are vital to master before focusing on the middle chapters and the later chapters. This book is designed to be a book that can be instantly applied and is filled with nuts and bolts information that is highly actionable.

Here are some quotes from some early reviewers:

“I just read this through once and want to congratulate you on it, well done! 

This is a book that is necessary for our profession and I hope it enables more of us to thrive. The content is extremely relevant and I’m so glad you took the time to compile and share all this wisdom you’ve gathered over the years. 

I know I will be buying it for the DCs that work in my practice in the hopes that we can all use it as a workbook to improve what we are doing by reflecting on the success strategies of our colleagues that they have so generously shared with you.”

-Dr. Jeff Scholten
Vital Posture Clinic
Calgary, Alberta

“Firstly, awesome book!

I tried to read it and pay attention to any things that needed to be changed, but I found myself just reading it and really enjoying the whole book!

Congrats! Great book!”

-Dr. Kurt Sherwood
Restoration Spinal Care
Renton, Washington

UCM TIp of the Week

When can I get it?

Upper Cervical Practice Mastery will be available in early October. So make sure you stay connected with us over the next several weeks as we will have some pre-launch bonuses and other exciting announcements leading up to the launch.

If you are not already getting The Upper Cervical Marketing Tip of the Week grab that now so you can stay connected to everything we are doing at Upper Cervical Marketing to help bring Upper Cervical to the world!

I hope as you read this book it will make a dramatic impact on your life and you too can become an Upper Cervical Practice Master with an extraordinary practice.

Share This!