I have written several articles over the years about search engine optimization including articles about effective On Page SEO, effective keyword strategy, and a variety of other search engine optimization topics.
But today, we are going to focus on SEO best practices for Upper Cervical Chiropractic Websites.
One general tip to keep in mind. Google indexes pages not websites. So in the mind of Google crawl bots each page on your website is a separate entity and needs to be search engine optimized effectively.
When you focus on each individual page 1st and then connect the pages through proper linking this is the best practice.
SEO Best Practices
To rank your Upper Cervical Website effectively in 2018 there are nine crucial items:
- Make sure that your entire page can be easily crawled by Google robots and easily indexed
- Do your keyword research to understand the words, phrases and questions the searchers that your website is looking to connect with are looking for
- Investigate the top 10 search engine ranking positions for the keywords to understand what Google believes is relevant to the searchers
- Have the most credible team available create content that serves the searchers goal and solves their task better than anyone else on page 1
- Create a compelling title, meta description, URL and other elements that can appear in the search result snippet
- Put primary, secondary and related keywords into the page
- Where relevant, use rich snippet and schema markup to enhance the visibility potential
- Optimize the page to load fast and look great on every device, at every speed, and make it secure (https)
- Have a great answer to the question “who will amplify this and why?” then execute to earn solid links, mentions and word-of-mouth across the web and social networks
Are your webpages easily crawled?
The first best practice is making sure that every page of your website is easily crawled by Google. This means that you have the proper H1, H2, and H3 tags. It also means that all of your images have alt tags and have proper names for the focus primary keyword or secondary keywords.
So we want Googlebot’s spiders to be able to come to each page and understand the content that’s on there in a text readable format, to understand images and visuals or video or embeds or anything else that you’ve got on the page in a way that they are going to be able to put into their web index. That is crucial. Without it, none of the rest of this stuff even matters.
Have you done your keyword research?
The next step is to understand the intent of your searchers. What sort of words, phrases and questions are people who you’re looking to attract to your website putting into Google? The better you understand your target market the more effectively you are going to be able to determine these keywords.
At Upper Cervical Marketing we spent the last five years learning the target market and how best to connect with them through Google, Facebook, Pinterest, Instagram, YouTube etc.
But in general you need to know and to uncover the words and phrases that searchers are actually using to solve or to get answers to the problem that they are having in your world. Those should be problems that your organization, your website is actually working to solve, that your content will help them to solve.
What you want here is a primary keyword and hopefully a set of related secondary keywords that share the searcher’s intent. So the intent behind of all of these terms and phrases should be the same so that the same content can serve it. When you do that, we now have a primary and a secondary set of keywords that we can target in our optimization efforts.
Have you investigated the top 10 SERP for relevant keywords?
Next you want to understand what Google is currently recommending to searchers who are looking for the keywords that you are targeting.
You should go to all 10 of those websites and learn about the types of content that they’re creating and how you can do it better.
You are trying to figure out intent, the type of content that’s required, and whatever missing pieces might be there. If you can find holes where no one is serving the need then you might be able to fill the gap and take over the ranking position.
Do you have a team that’s focused on creating content that’s relevant to the searcher’s intent?
The next step is making sure that you have a team who is focused on creating content that is relevant to the searcher. I realized when I was a practice that this was the area that I fell short. I did not have the time, energy or know-how to create content consistently that would improve my search rankings for important keywords that I wanted my website to rank.
At Upper Cervical Marketing we have a team of Upper Cervical Doctors and professional writers who create content for our clients on an ongoing basis as part of our Upper Cervical Marketing System.
If this is your situation give us a call at 877-252-1230 and we can discuss your practice situation and how our Upper Cervical Marketing System might be a good fit to help you attract the types of patients you want to see.
Are you creating a compelling title, meta description, URL and other elements that can appear in the search results?
Once you are creating compelling content consistently the next step is to make sure that the information that is shown to the searcher in the search results is compelling for them to want to click. The title, meta description, URL etc. should all be focused on the intent of the searcher.
Are you putting the primary, secondary and related keywords into the page?
Once you have identified the primary, secondary and related keywords you want to make sure that you are properly distributing those throughout the page. H1, H2, H3 headings, alt tags in your images and within the text should all have consistent placement of the keywords. Not keyword stuffing but logical and consistent placement.
Where relevant are you using rich snippet and schema markup to enhance the visibility potential?
This is not possible for every upper cervical practice. But in some cases such as if you have a lot of recipes on your website and you can get visuals and images, or in the case where you have a featured snippet opportunity and you can get the visual for that featured snippet along with that credit, well, that’s great. You should take advantage of those opportunities.
Are you optimizing the pages to load fast and look great on every device, at every speed, and making it secure (https)?
Page load speed is incredibly important and there are many different factors that are involved in getting your website pages to load quickly including the size of images, whether or not you’re using caching plug-ins and other internal and technical issues. This again why it’s important to have a company that is supporting you like us :-).
In addition to load speed it’s also crucial that your site is mobile friendly and every page in the site looks great on every device.
And lastly you want to make sure that your site has an SSL certificate and that your URL is on https again this is something that we have in our basic website hosting package now.
Do you have a great answer to the question “who will amplify this and why?” then execute to earn solid links, mentions and word-of-mouth across the web and social networks?
Lastly you want to make sure that you have a solid social media and guest blogging strategy in place to get consistent back links, mentions from other influencers in your community and word-of-mouth buzz.
Our Upper Cervical Marketing System has all of this built into it in order to get solid back links and consistent social media activity including shares, comments and other important social signals.
These are the nine search engine optimization best practices for Upper Cervical Chiropractic Websites in 2018. If you’re looking to do it yourself follow this list and if you’re working with a company make sure that they are doing this for you like we do for our clients.