Search Engine GearsI have written several articles over the years about search engine optimization including articles about effective On Page SEO, effective keyword strategy, and a variety of other search engine optimization topics.

But today, we are going to focus on SEO best practices for Upper Cervical Chiropractic Websites.

One general tip to keep in mind. Google indexes pages not websites. So in the mind of Google crawl bots each page on your website is a separate entity and needs to be search engine optimized effectively.

When you focus on each individual page 1st and then connect the pages through proper linking this is the best practice.

SEO Best Practices

To rank your Upper Cervical Website effectively in 2018 there are nine crucial items:

  1. Make sure that your entire page can be easily crawled by Google robots and easily indexed
  2. Do your keyword research to understand the words, phrases and questions the searchers that your website is looking to connect with are looking for
  3. Investigate the top 10 search engine ranking positions for the keywords to understand what Google believes is relevant to the searchers
  4. Have the most credible team available create content that serves the searchers goal and solves their task better than anyone else on page 1
  5. Create a compelling title, meta description, URL and other elements that can appear in the search result snippet
  6. Put primary, secondary and related keywords into the page
  7. Where relevant, use rich snippet and schema markup to enhance the visibility potential
  8. Optimize the page to load fast and look great on every device, at every speed, and make it secure (https)
  9. Have a great answer to the question “who will amplify this and why?” then execute to earn solid links, mentions and word-of-mouth across the web and social networks

Search engine Optimization

Are your webpages easily crawled?

The first best practice is making sure that every page of your website is easily crawled by Google. This means that you have the proper H1, H2, and H3 tags. It also means that all of your images have alt tags and have proper names for the focus primary keyword or secondary keywords.

So we want Googlebot’s spiders to be able to come to each page and understand the content that’s on there in a text readable format, to understand images and visuals or video or embeds or anything else that you’ve got on the page in a way that they are going to be able to put into their web index. That is crucial. Without it, none of the rest of this stuff even matters.

Have you done your keyword research?

The next step is to understand the intent of your searchers. What sort of words, phrases and questions are people who you’re looking to attract to your website putting into Google? The better you understand your target market the more effectively you are going to be able to determine these keywords.

At Upper Cervical Marketing we spent the last five years learning the target market and how best to connect with them through Google, Facebook, Pinterest, Instagram, YouTube etc.

But in general you need to know and to uncover the words and phrases that searchers are actually using to solve or to get answers to the problem that they are having in your world. Those should be problems that your organization, your website is actually working to solve, that your content will help them to solve.

What you want here is a primary keyword and hopefully a set of related secondary keywords that share the searcher’s intent. So the intent behind of all of these terms and phrases should be the same so that the same content can serve it. When you do that, we now have a primary and a secondary set of keywords that we can target in our optimization efforts.