Social Media Marketing for Chiropractors: 3 Essential Social Networks

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Social Media Marketing for Chiropractors

social media marketing for chiropractors Social media is not an option for a successful upper cervical practice anymore. It has become a necessity to have a strong social media presence.  Here are some statistics to think about:

  • 4 billion people use social media worldwide
  • Users spend an average of 2 1/2 hours per day on social media. About 15% of the time that people are awake.
  • 99% of social media users access a platform from a mobile device at some point
  • 86% of people ages 18-29 use social media
  • 77% of people ages 30-49 use social media
  • 51% of people ages 50-65 use social media
  • 81% of households with an annual income between $60k-$70k use social media
  • 88% of households with an annual income between $70k-$80k use social media
  • 86% of households with an annual income between $80k-$100k use social media
  • 86% of households with an annual income above $100,000 use social media

So if you’re looking to connect with your existing and new patients look no further than chiropractic social media marketing. Keep reading to learn the 3 essential social networks that every upper cervical practice should have a presence on.

Facebook

Facebook is the most utilized and important of all social media networks. If you're doing social media marketing for chiropractors you must be using Facebook. If your clinic does not have a Facebook business page you need to get started.

Here are some incredible Facebook statistics:

  • 1.73 billion people use Facebook every day
  • 69% of the adults in the United States use Facebook
  • The average time spent on Facebook per day is 58 minutes

Previously in this blog, we have discussed what you should be posting on your practice’s Facebook page, and how you can grow the number of people who like your page. So if your practice is not currently on Facebook or you’re not having success click the links above and read about what you should and shouldn’t be doing with your chiropractic social media posts.

Social Media Marketing for Chiropractors: 3 Essential Social Networks
Social Media Marketing for Chiropractors: 3 Essential Social Networks
Social Media Marketing for Chiropractors: 3 Essential Social Networks

YouTube

Many people don’t think about the number 2 search engine in the world as a social media site, but it is. People can like your videos, share your videos, even embed your videos on their page. Did you know more than 55% of Internet content today is video?

Here are some current YouTube statistics:

  • 74% of the adults in the United States use YouTube
  • On average, adults watch 42 minutes of YouTube every day
  • 70% of viewers have bought from a brand after watching a video on YouTube

Videos are many times more powerful than traditional print media and advertising... and now you don't even need a camera to make videos! Your smart phone or tablet is frequently excellent and making videos.

I have already given you a simple formula for making your first YouTube video. Have you made one yet?

Video has the ability to educate prospective patients without you physically being there. It is a great solution to the new patient problem.

YouTube is also an important part of a search engine optimization strategy (SEO) as videos will frequently show up in Google search results.

I’ve also given you a step-by-step guide to creating an awesome YouTube channel for your upper cervical practice. So if you don’t yet have a YouTube presence why not get started today. It's another essential for social media marketing for chiropractors.

Instagram

Instagram is a rapidly growing social network that has the strength of Facebook behind it. Facebook purchased Instagram several years ago.

Here are some Instagram statistics:

  • Instagram users spend approximately 30 minutes per day on the platform
  • 81% of users say they use the platform to research products and brands
  • 25-34 -year-olds are the largest percentage of Instagram users. This remains a younger platform than Facebook.

Depending on the demographics of your practice and your target market, Instagram may be a good choice to focus on for your practice. But we generally recommend focusing on Facebook primarily and Instagram as a secondary platform since you can reach more of the typical target market of a chiropractic practice on Facebook.

The combination of these three social networks is absolutely essential for social media marketing for chiropractors today. If you want help from experts who understand social media marketing for chiropractors then give us a call at 877-252-1230 and let's have a talk about your practice.

About the Author: Dr. Bill Davis
Dr. Bill Davis is the Founder and CEO of uppercervicalmarketing.com. His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.
UCM Practice Growth Systems (Upper Cervical Marketing) we specialize exclusively in helping Upper Cervical Practices grow through marketing strategies and practice growth coaching.
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