The Best Digital Marketing for Chiropractors in 2019
As we enter 2019, I wanted to take a look at what’s working and what isn’t in the world of digital marketing for chiropractors. While there are many things you could be doing there are some that you must be doing to compete online in 2019. Some of these strategies have worked for several years and others are new but the key is doing the right things well.
We are going to look at the following strategies:
- Online Review Generation Strategy
- Chatbot Conversation Strategy
- Organic Search/Third-Party Directory Strategy
Online Review Generation Strategy
Online reviews on platforms like Google, Facebook, Yelp, health grades, rate MDs and others continue to be an essential element of successful online marketing for chiropractors. If you do not have at least 100 combined reviews on these five platforms your behind already.
Here’s what the statistics show from Bright Local’s Annual Review Survey which was released just a few months ago:
- 86% of people read reviews for local businesses
- People read an average of 10 reviews on the review site they are on before being able to trust a local business
- 50% of people after reading positive reviews will visit the business website (another reason why your upper cervical chiropractic website needs to be awesome!)
- Millennial’s (those 18 to 34) are the most influenced by reviews. 91% trust online reviews as much as personal recommendations.
- On average, local businesses have 39 Google reviews. Businesses that are in the top three search results have an average of 47 Google reviews.
Replying to Your Reviews
Do you reply to your reviews on Google, Facebook, Yelp etc.?
It matters. According to the above-mentioned survey, 89% of people read a business’s responses to their reviews. It also matters to the Google algorithm. You are downgraded by the algorithm if you have not replied to every Google review you have received.
So take home points when it comes to online review generation is get them regularly (you can never have too many) and on a variety of platforms with Google being the most important. In some markets, yelp continues to be a very important review site as well. If you are unsure Google your name and your practice name and see which review sites come up in the search results. If you need help generating reviews check out our 5 Star Doc Automated Review Generator. You can get it by itself or as part of our full integrated marketing system.
Chatbot Conversation Strategy
Chatbots can have a conversation with a potential new patient 24 hours a day 365 days a year. They utilize AI technology that is built into the software. In most cases, chatbots use messenger apps to communicate with potential new patients. A person can type or ask a question and the chatbot responds with the right information. Depending on the situation, many chatbots can learn from what a potential new patient says to personalize the interaction and build off the previous interaction.
You can integrate a chatbot into a variety of online marketing strategies including video testimonials, Doctor videos, Facebook ads, Facebook organic posts, live videos, websites, landing pages, and more.
The goal is to get more conversations happening with potential new patients and answer common questions that may prevent them from coming into your practice for an initial consultation. The chatbot should drive the conversation towards a phone call with your office or scheduling an appointment through a form. Our 5.0 version of our upper cervical specific integrated marketing system includes a fully functional chatbot that is integrated into all aspects of our online strategies.
Organic Search and Third-Party Directory Strategy
People are always utilizing search engines like Google to look for information about their health conditions and symptoms. Over the past three years, we have been able to build an extremely strong presence on Google for a variety of keywords associated with health conditions that respond favorably to upper cervical care including vertigo, migraines, fibromyalgia and many others. Our Upper Cervical Awareness Website and Doctor Directory is getting over 40,000 visitors per month and that number is rapidly growing. In December 2018 we had 46,330 visitors just three months earlier in September 2018 we had 23,728 visitors. Imagine where it will be in three months or a year. The problem is we do not have enough doctors on our directory to help all of the patients who are visiting this website. The only way to be part of this directory is to be running one of our integrated marketing systems. So if you are looking to take your marketing to a different level in 2019 I want to encourage you to schedule a five-minute initial practice screening with our team. This will start a conversation about whether our integrated marketing systems would be a good fit for you in your practice.
Whether you attempt to implement these strategies yourself or partner with us we wish you all the best in 2019 and hope this is your best year yet!
It’s time to take upper cervical to the world!