As we are now in 2020, I wanted to take a look at what’s working and what isn’t in the world of digital marketing for chiropractors. While there are many things you could be doing there are some that you must be doing to compete online in 2020. Some of these strategies have worked for several years and others are new but the key is doing the right things well.
We are going to look at the following strategies:
Online reviews on platforms like Google, Facebook, Yelp, health grades, rate MDs and others continue to be an essential element of successful online marketing for chiropractors. If you do not have at least 100 combined reviews on these five platforms your behind already.
Here’s what the statistics show from Bright Local’s Annual Review Survey which was released just a few months ago:
Do you reply to your reviews on Google, Facebook, Yelp etc.?
It matters. According to the above-mentioned survey, 97% of people read a business’s responses to their reviews. It also matters to the Google algorithm. The algorithm downgrades you if you have not replied to every Google review you have received.
So take home points when it comes to online review generation is get them regularly (you can never have too many) and on a variety of platforms with Google being the most important. In some markets, yelp continues to be a very important review site as well. If you are unsure Google your name and your practice name and see which review sites come up in the search results. If you need help generating reviews check out our 5 Star Doc Automated Review Generator. You can get it by itself or as part of our full integrated marketing system.
Chatbots can have a conversation with a potential new patient 24 hours a day 365 days a year. They utilize AI technology that is built into the software. In most cases, chatbots use messenger apps to communicate with potential new patients. A person can type or ask a question and the chatbot responds with the right information. Depending on the situation, many chatbots can learn from what a potential new patient says to personalize the interaction and build off the previous interaction.
You can integrate a chatbot into a variety of online marketing strategies. These include: video testimonials, Doctor videos, Facebook ads for chiropractic marketing, Facebook organic posts, live videos, websites, landing pages, and more.
The goal is to get more conversations happening with potential new patients. Also, to answer common questions that may prevent them from coming into your practice for an initial consultation. The chatbot should drive the conversation towards a phone call with your office or scheduling an appointment through a form. Our 6.0 version of our upper cervical specific integrated marketing system includes a fully functional chatbot that is integrated into all aspects of our online strategies.
People are always utilizing search engines like Google to look for information about their health conditions and symptoms. Over the past 4 years, we've built an extremely strong presence on Google for a variety of keywords. These keywords are associated with health conditions that respond favorably to upper cervical care including vertigo, migraines, fibromyalgia and more. There were 2 significant Google algorithm changes that impacted healthcare websites in 2019. Some healthcare websites like natural news, Mercola, Dr. Axe and others have lost as much as 90% of their traffic. But we have been able to maintain and continue to grow our traffic because of the quality of our content and the effectiveness of our search engine optimization team.
For example, our Upper Cervical Awareness Website and Doctor Directory is getting over 50,000 unique visitors per month. And, this number continues to grow! In February 2020 we had 52,465 unique visitors, just 2 months earlier in December 2019 we had 29,633 visitors. Imagine where it will be in three months or a year?
The problem is we do not have enough doctors on our directory to help all of the patients who are visiting this website. The only way to be part of this directory is to be running one of our integrated marketing systems or an SEO and Online Presence Plan. So if you are looking to take your chiropractic marketing strategy to a different level in 2020 I want to encourage you to schedule a five-minute initial practice screening with our team. This will start a conversation to see if there are any solutions that make sense to explore.
Whether you attempt to implement these strategies yourself or partner with us, we wish you all the best in 2020 and hope this is your best year yet!
It’s time to take upper cervical to the world!