The Do's and Don'ts of Upper Cervical Chiropractic Landing Pages

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Upper Cervical Chiropractic Landing Pages

migraine landing page example

Are you using condition specific upper cervical chiropractic Landing Pages on your upper cervical chiropractic website? If not you are missing out an excellent opportunity to connect with targeted leads.

So what exactly is a landing page?

According to Unbounce a landing page is

“a standalone web page distinct from your main website that has been designed for a single focused objective.

This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.”

The Do’s of Chiropractic Landing Pages

#1 Have a Specific Goal in Mind

On your landing pages it is important to have one specific goal in mind. What do you want the person to do who lands on that page? Do you want them to download an e-book, schedule a consultation, watch a video etc.

#2 Minimize Distractions

A landing page should contain only the information that is necessary to get your prospect to do what you want them to do. Extraneous information, multiple links, call to actions or navigation bars will distract and confuse people who come to your landing page.

#3 Use Effective Images or Videos

The images that you use on a landing page can be extremely important. You want to use images that capture attention and direct the eyes and the right places.

#4 Focus on the Benefits

People are always thinking “what’s in it for me.” It is important that you focus on what someone will gain as a result of downloading your e-book, watching your video or scheduling a consultation with you.

The Do's and Don'ts of Upper Cervical Chiropractic Landing Pages
The Do's and Don'ts of Upper Cervical Chiropractic Landing Pages
The Do's and Don'ts of Upper Cervical Chiropractic Landing Pages

To learn more about how to effectively use landing pages download our free e-book “The Essential Step-By-Step Guide to Internet Marketing for the Upper Cervical Chiropractor”. In this guide we break down how to get started with online marketing for an upper cervical practice.

Online Marketing Guide

The Don’ts of Chiropractic Landing Pages

#1 Hide Your Call to Action

It is important to make your call to action (CTA) big and position it above the fold. It is a mistake to have your form on the bottom of your landing page. Always position it at the top where someone can see it without scrolling down.

#2 Give the Prospect Too Much Information

When it comes to marketing or even communication for that matter, context is King. Is important to only give enough information that is necessary for the prospect to take the desired action. Bulleted information is a great way to express ideas on a landing page.

Focusing on these do’s and don’ts will help you to have more effective landing pages on your upper cervical website.

If you are thinking about redesigning your upper cervical chiropractic website download our 10 step website redesign checklist below.

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About the Author: Dr. Bill Davis
Dr. Bill Davis is the Founder and CEO of His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.
We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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