“a standalone web page distinct from your main website that has been designed for a single focused objective.
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.”
The Do’s of Chiropractic Landing Pages
#1 Have a Specific Goal in Mind
On your landing pages it is important to have one specific goal in mind. What do you want the person to do who lands on that page? Do you want them to download an e-book, schedule a consultation, watch a video etc.
#2 Minimize Distractions
A landing page should contain only the information that is necessary to get your prospect to do what you want them to do. Extraneous information, multiple links, call to actions or navigation bars will distract and confuse people who come to your landing page.
#3 Use Effective Images or Videos
The images that you use on a landing page can be extremely important. You want to use images that capture attention and direct the eyes and the right places.
#4 Focus on the Benefits
People are always thinking “what’s in it for me.” It is important that you focus on what someone will gain as a result of downloading your e-book, watching your video or scheduling a consultation with you.
To learn more about how to effectively use landing pages download our free e-book “The Essential Step-By-Step Guide to Internet Marketing for the Upper Cervical Chiropractor”. In this guide we break down how to get started with online marketing for an upper cervical practice.
It is important to make your call to action (CTA) big and position it above the fold. It is a mistake to have your form on the bottom of your landing page. Always position it at the top where someone can see it without scrolling down.
#2 Give the Prospect Too Much Information
When it comes to marketing or even communication for that matter, context is King. Is important to only give enough information that is necessary for the prospect to take the desired action. Bulleted information is a great way to express ideas on a landing page.
Focusing on these do’s and don’ts will help you to have more effective landing pages on your upper cervical website.
If you are thinking about redesigning your upper cervical chiropractic website download our 10 step website redesign checklist below.