Marketing is an insatiable beast with an ever-changing diet. If you're not careful, it will turn on you...devouring your time, money, and energy. Smart doctors must either learn to master their marketing themselves or delegate this challenging task. Either way, it's important to know the latest trends in chiropractic marketing...for growth. Rest easy, here are the key things to know:
There used to be a time when online marketing was just a pup and all you needed was a website and a Facebook page with some posts. Those days are gone. Bottom line, if you're not doing good video content, you're losing ground when it comes to reaching more people. Facebook Live, YouTube, Instagram, and other platforms are home to billions of videos! Did you know that at the time this was written, 300 hours of video are uploaded to YouTube...every minute? Look for ways to share who you are, what you do, and the results you get for your patients. Testimonials, topical doctor videos, and behind-the-scenes videos, are a great place to start. These kinds of videos are part of the latest trends in chiropractic internet marketing.
Have you seen those graphics that are eye-catching and have useful, easy-to-interact with information? Infographics are a great tool to connect and communicate to patients and potential patients. They can articulate concepts clear and concise.
If you can use visuals to communicate your message, you'll have a more educated patient base. They're also way more "sharable" which helps to spread the word. Infographics are a newer trend to use in your marketing.
The latest research shows that 86% of patients read reviews for local businesses. This statistic is higher than it has ever been and is going up every year! Your online reputation should be healthy and ever-growing. Think about all of the changed lives coming through your office; why not make sure you're capturing those stories? Don't feel like you need a 10 minute, professionally done video. A quick, 2 min before-and-after testimonial will go a long way to connect with others. Also, 5-Star Google reviews are a big way to improve your online reputation...which can help your website and referral conversion. The latest trend for chiropractic internet marketing includes online reviews.
Can the right people even find you online? The whole point in doing any search engine optimization (SEO) is to help reach the right people. They are sick and suffering in your area and need your help. But they may not even know you exist! The latest trend in chiropractic internet marketing is doing specific SEO work. Your SEO work should position you online as the unique specialist that can help with restore peoples' function and lives. Being on the top of the list for "chiropractor" is not going to cut it if you want to attract the RIGHT kind of new patients. Learn to distinguish yourself online with key words that connect with your community.
Your website does NOT have to contain every little piece of information that pertains to you, your practice and upper cervical care. It shouldn't! Cluttered and bloated sites are often confusing to navigate, may take too long to load, or create confusion. The latest trends show that internet users are increasingly favoring websites that have a more simplistic design. If something on your site doesn't further your vision, purpose, or guide visitors to the next desired step...you should probably cut it. Good things often come in small packages. And clutter destroys your message. By the way, you can click here for a website design checklist.
Use these 5 latest trends to stay on top of your online marketing and have growth. If you have any questions, we're here to help. Just give us a call at (877) 252-1230 or set up a time to talk. Sometimes it helps to have someone just take care of these things for you. Go team Upper Cervical!