Chiropractic Digital Marketing Strategies
Chiropractic digital marketing strategies are consistently evolving so it is important if you are attempting to do online marketing yourself or have a company that you are working with that you understand what is working most effectively now.
Today we are going to look at the top 3 chiropractic digital marketing strategies of 2018 for attracting high quality new patients including:
- Facebook ads (including video ads, messenger ads etc.)
- Search Engine Optimization (condition specific, upper cervical specific and local)
- Online Directory Listings (specific to industry)
Despite recent changes to Facebook, targeted condition specific Facebook ads continue to be a major generator of new patients for upper cervical practices.
Video ads utilizing a video testimonial, office slideshow, Doctor video and other types of video ads continue to be extremely effective.
Image-based ads can also work well depending on the image and the offer.
New Facebook ad types such as messenger ads also show promise as it allows the individual to not have to leave Facebook to respond to a call to action.
Also retargeting ads which allow the advertiser to have multiple touch points with the same individual on Facebook to drive them towards a consultation work well depending on the market.
Search Engine Optimization
Search engine optimization continues to be an important strategy for upper cervical practices to attract high quality new patients. There are variety of strategies when it comes to SEO for Chiropractors but it really comes down to these three types of effective SEO:
- Upper Cervical Specific
- Condition Specific
- Local SEO
Each of these types of search engine optimization have value but if you’re looking to attract new patients that are pre-educated and highly qualified (sometimes even better than a referral) that it’s best to focus on the first two types of search engine optimization. Local search engine optimization is great if you’re looking to attract new patients who just want a chiropractor. This is the kind of person that would search for “Los Angeles chiropractor” for instance. This is definitely not someone who is looking for upper cervical and they are likely not someone who has a chronic health condition that is more motivated to get the help they need. In my experience people that are searching for that type of the keyword are looking for someone to pop their back once and never see them again.
So instead we have found that focusing on upper cervical and technique related keywords such as:
- Upper Cervical Chiropractor (Your town)
- Upper Cervical Chiropractors in (Your Town)
- Upper Cervical Chiropractors (Your town)
- (Your town) Upper Cervical Chiropractor
- (Your town) (State Abbrev) Upper Cervical Chiropractic
- (Your town) (State Abbrev.) Upper Cervical Chiropractor
- (Your town) (State Abbrev.) Upper Cervical Chiropractors
- (Your town) Upper Cervical Chiropractic
- (Your town) Upper Cervical Chiropractors
- Upper Cervical Care (Your town)
- Upper Cervical (Your town)
- (your technique) Chiropractic (Your town)
- (your technique) Chiropractor (Your town)
People who put these keywords into a search engine are specifically looking for an upper cervical chiropractor or a chiropractor who does your unique technique. These are the keywords that every upper cervical practice should be ranking #1 on page #1 in Google search results in a smaller market. In a medium or large competitive market, you would want to be ranked in the top 3 for your area at least. If you want to know where to position these keywords in your website see this helpful post.
Once your website has been search engine optimized for the upper cervical related keywords above the next focus should be on condition-specific keywords. The goal is to position your office as the go to practice in the community for certain conditions.
These are the keywords that someone with a particular condition would be searching for in your area. Now you have to be careful with your local regulatory agency when it comes to the use of certain words in your website that patients would be searching for such as specialist, treatment, cure etc.
But if you want to attract more migraine patients to your practice you would want to make sure that you are ranking for migraine related keywords such as:
- migraine relief (your town)
- migraine relief (Your Town) (State Abbrev)
- (Your town) (State Abbrev) migraine relief
- (your town) migraine relief
There are many other condition specific keywords that you would want to rank for that people with that particular condition would be searching Google for help.
This would apply to any condition that you would like to see more patients from that group. You want to make sure that you are writing blog content and have pages on your website that are specific to these keywords for the different conditions.
If you consistently rank for upper cervical and condition specific keywords in your area you will get a number of high quality and pre-educated patients who are ready to get care in your office.
Online Directory Listings
Upper Cervical Awareness has become the most visited upper cervical related website on the Internet. It is now getting more traffic than NUCCA, upper cervical care.com or any other upper cervical related website. Having a directory listing on this website is extremely important. Recently we were able to purchase www.uppercervical.org and are now redirecting this traffic to the upper cervical awareness directory as well.
To appear on the Upper Cervical Awareness Directory you must be a client of Upper Cervical Marketing and be running one of our marketing systems which also include the Facebook ad strategies, search engine optimization strategies discussed in this article and more.
If you would like to discuss launching an upper cervical system to help you love your marketing give us a call at 877-252-1230.