When you first open your practice you were likely very focused on marketing and growth.
You may have been doing spinal screenings, talks, health fairs etc.
But at a certain point as your practice grew and perhaps your family grew you realized that you had very little time to market your practice, see patients, run your clinic and spend time with your family.
Something had to give.
Many times it’s your marketing that stops.
When you stop marketing you suddenly have more time to market because your practice begins to shrink.
So how can you help your practice continue to thrive and still have a life?
That’s what we are going to focus on in this post.
Marketing is an essential part of the business and your practice should always have internal and external marketing initiatives happening.
But the best marketing is sustainable and cumulative.
One-off marketing approaches like spinal screenings are difficult to sustain as your practice grows and your life gets busier.
So let’s look at a sustainable and cumulative marketing approach to use to market your Upper Cervical Practice and have a life.
Digital marketing for the Upper Cervical Practice is the marketing of Upper Cervical Chiropractic services using digital channels to reach potential new patients. The key objective is to promote your Upper Cervical Practice brand through various forms of digital media.
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.
Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of consumer behavior.
Upper Cervical Practices that embrace the digital world we live in receive tremendous benefits. And digital marketing is extremely sustainable and cumulative because the marketing is working for you 24/7.
When done effectively digital marketing can consistently bring new patients into your practice, increase referrals, improve your retention, increase re-activations and grow your online presence.
For example, building an email list is an excellent way to acquire new patients today and in the future. When you have a lead magnet that allows you to accumulate email addresses from prospective new patients in your community and then present them with relevant information in follow-up emails you become the trusted guide to help them with their health issues.
When they are ready they will come to see you. It’s also important that you invite them to events that you are involved with both inside and outside your office to maximize conversion. A large email list can be a tremendously sustainable and cumulative way to consistently attract new patients. One of our clients in a large international market has been running our system since 2015 and has over 17,000 leads on his email list who we market to on his behalf every week.
Another example is the use of Facebook messenger ads to start real-time conversations with sick and suffering people in your community and utilize chatbot technology to automate portions of the conversation that drive potential new patients into your practice.
Still another example is the use of text messages to communicate with existing patients to request feedback on their visit to your office and drive them to give you online reviews on Google.
These are all aspects of our Upper Cervical Marketing System that we use to help doctors grow their practice through digital marketing. And when you delegate your digital marketing to us is it allows you to get your time back you were spending on one-off external marketing approaches.
Upper Cervical Marketing has been an expert in Upper Cervical Care and digital marketing for over 5 years. We have helped over 150 Upper Cervical Doctors in 4 different countries, including over 30 U.S. states, to connect with over 18,000 new patients, revolutionize their online presence, and grow their practice.
If you want to move away from spinal screenings, dinner talks, and other one-off approaches and move toward a sustainable and cumulative approach to marketing then we would love to talk with you.
You can simply give us a call at 877-252-1230 for a 5 minute Upper Cervical Practice Screening to determine if it makes sense for us to take a deeper dive.
Here is an example of one of our clients who was able to get his nights and weekends back from spinal screenings because of our Upper Cervical Marketing System.
Step 1: UC Practice Screening (a conversation to identify areas that need help)
Step 2: Review Your Market Analysis and Blueprint (together we will go over how you can get the results you’re looking for)
Step 3: Select Your System (our team works with you to pick a system that is the best investment for your goals)
Step 4: Launch Your System (our team designs and launches your UC specific system)
Step 5: Support and Insight (our team provides ongoing support and insight to help you get the best possible results)
So give us a call at 877-252-1230 for step one…a 5 Minute UC Practice Screening to determine if it makes sense for you to move further into the process.