Dr. Ian Davis-Tremayne about Creating an Upper Cervical Revolution and Building the Practice of Your Dreams

Since 2008, Dr. Ian Davis-Tremayne, D.C. has been fortunate to see thousands of clients in his personal clinic, Upper Cervical Chiropractic of Marin in Mill Valley, Ca, his hometown.  His personal mission is to change as many lives as possible, whether the client can afford care or not.

Dr. Tremayne was one of these clients himself.  Suffering from years of Insomnia since childhood, he was blessed to receive a Knee-Chest Upper Cervical adjustment that changed his life forever. Thus allowing him to live a life medication free and inspiring him to share this gift with the rest of the world.  With the love and support from his wife and son, Dr. Tremayne has been blessed with building the practice of his dreams.

Dr. Tremayne graduated with honors from Life Chiropractic College West.  Dr. Tremayne studied the Knee-Chest Upper Cervical Technique through the true masters of today, in order to deliver the most specific life changing adjustment available.

Dr. Tremayne is also co-founder of The Upper Cervical Revolution, where he travels the world training other Chiropractors and Chiropractic Students how to become the future leaders in the Upper Cervical community. He also organizes Chiropractic mission trips every year to serve the less fortunate.

Dr. Davis: Since 2008, Dr. Ian Davis-Tremayne has been fortunate to see thousands of clients in his personal clinic, Upper Cervical Chiropractic of Marin in Mill Valley, California, his hometown. His personal mission is to change as many lives as possible whether the client can afford care or not.

Dr. Tremayne was one of these clients himself, suffering from years of insomnia since childhood. He was blessed to receive knee-chest upper cervical care that changed his life forever allowing him to live a medication-free life, and inspiring him to share this gift with the rest of the world. With love and support from his wife and son, he’s been blessed with building the practice of his dreams.

Dr. Tremayne graduated with honors from Life Chiropractic College West and studied the knee-chest upper cervical technique with some of the true masters of today in order to deliver the most specific life-changing adjustment available.

Dr. Tremayne is also the co-founder of the Upper Cervical Revolution, where he travels the world, training other chiropractors and chiropractic students how to become the future leaders in the upper cervical community. He also organizes chiropractic mission trips every year to serve the less fortunate.

Welcome Dr. Ian!

Dr. Tremayne: Thanks man!

Insomnia Introduced Dr. Ian Davis-Tremayne to Upper Cervical

Dr. Davis: Awesome. So, I want to talk a little bit about your background. Since I have never interviewed you before tell me about this recovery that you had from insomnia through upper cervical.

Dr. Tremayne: Yeah! Well, I’ve been under chiropractic since as a kid. So, since I was four, full spine, had a great chiropractor. He was a Reggie Gold fanatic, and he is also subluxation-base. He always had the idea of course that you don’t always need an adjustment just because you walked into the office. So, I kinda always understood the idea of holding through chiropractic.

When I got into chiropractic school, I don’t know, I guess I’m not trying to like this on school or anything, but you’re taught pretty much you adjust no matter what.

Dr. Davis: Right.

Dr. Tremayne: You’re manipulated no matter what.

Dr. Davis: Right.

Dr. Tremayne: So, as a kid I suffered from insomnia since like bad insomnia. I couldn’t fall asleep. I can’t stay asleep. I was medicated since I was 8 years old, and I would sleep two to three hours a night on meds, and that was pretty normal for me, and the older I got the more meds I took.

Dr. Davis: Wow.

Dr. Tremayne: I would take like I just triple, quadruple the meds. I’d wake up, take more meds and I was doing this all through chiropractic school even, and in the very last, almost my last quarter of school at Life West. My pod doc, the doc I worked under in the clinic.

Dr. Davis: Right.

Dr. Tremayne: He was Dr. Tescarino. He was a knee-chest guy from the Kale Doc and we intend to banter and argue about philosophy daily, because I was really into full spine and BGI kind of work, and he’s very specific with just upper cervical?

Dr. Davis: Right.

Dr. Tremayne: I mean, he eventually heard me talking about my insomnia, and asked me if I would be okay to get checked and adjusted. I was like, absolutely.

So, he adjusted me at my atlas, left, did x-rays and all that, and I was in ASLA. He rocked me. I fell asleep, and since then I just haven’t taken meds, and I have bad nights, of course, and typically the bad nights start when I’m not holding, and I’m ready to get adjusted again. It does is not my indication whether or not I should get adjusted because we do scans and all the objective stuff but it does give me an idea of like odd.

I’m definitely getting ready to get checked, but I don’t take meds anymore. It’s phenomenal, and it led me on to knee-chest…

Dr. Davis: Awesome.

Dr. Tremayne: …that my whole world flipped with chiropractic like I was going straight up like I said,’full spine BGI’ and then I completely turned in upper cervical, and all its great though. I think all of chiropractic is incredible as long as it’s true chiropractic and it’s subluxation-based and done by hand, and I think it’s amazing.

So…

Building the Practice of Your Dreams

Dr. Davis:  Alright. So, awesome. So, you came out of Life West and you talked about that you’ve been able to build the practice of your dreams. Talk to us about what does that mean to you and what does that look like.

Dr. Tremayne: Well, I always had this idea that everyone deserves care no matter what. Health care, not even just chiropractic but health care in general. So, when I was do my bachelor’s, my bachelor’s was in Health and Social Change, and my thesis was based around the 56 million people are uninsured, and how they’re just as everything’s going to crap.

So, I always wanted to build a clinic or an office to where people can come in and get checked or worked on or whatever it ends up being because I didn’t know if I’d be a chiropractor yet, but I wanted everyone to be able to afford care in whatever way they could, and so I wanted to build a clinic that you walked into and immediately when you walk into, you feel like you’re in a healing path, and if you walk in our clinic, it’s beautiful. Like we have a beautiful clinic nothing on the walls just chiropractic. We have no, like scary degeneration posters anywhere. Literally nothing is chiropractic in our office except for like my spine model in the corner of my office, and like my personal office, but I want people to walk in not feel bombarded with kind of scare tactics, and it’s kind of Zen, like it’s kind of weird word but it’s Zen. You walk in, you feel calm, feel collected, and you’re ready to be served, and we have a lot of people come in and they just like to hang on our lounge, and whether they get adjusted or checked or whatever, they still enjoy being there.

Dr. Davis: Right.

Dr. Tremayne: I wanted to create that community-based feeling where people can rent out our space and they could have talks, they could have classes. We do our revolution class there when it’s in the Bay Area, but no matter what whether, like for instance, we’re in the richest County in the whole country at this point, like that’s where I live, and majority of the people I see can afford full rate, like they don’t need a discount, but the people who do need a discount are taken care of because the people who don’t need the discount are helping supply that, and it’s kind of a socialist world in our office but everybody knows. I offer a sliding scale if needed to everybody. So, they all know it’s a possibility if they absolutely needed it, and if you pull up in a beautiful Tesla or a Ferrari, I still mentions sliding scale, and most people are like, ‘No, no. I’m good,’ and they’re fine, but the other people who need it, they’re really appreciative of that, and they don’t get less care. They don’t get less of less energy of me. They get care just like anybody else would.

Why are They Called ‘Clients’ Not ‘Patients’?

Dr. Davis: Interesting. So, yeah, I heard you say several times clients. So, why is it? Why are they clients not patients?

Dr. Tremayne: Well, patients is kind of a sick word, like when you’re a patient of somebody, you’re typically being treated for something, and we like people to feel immediately like they’re in the healing path or enough. In fact, I like people to feel like nothing’s wrong with them, that they’re just experiencing a human experience, and we’re just trying to help them along the way, so they can live optimally within that experience. So, calling them a client is more of a business tactic in a way of making them feel comfortable immediately, and most people see an upper cervical chiropractor after they’ve seen everybody else.

Dr. Davis: Right.

Dr. Tremayne: All they say is, they’ve seen everybody else…

Dr. Davis: Right.

Dr. Tremayne: …including chiropractors, like they’ve seen full spine chiropractors. They’ve seen the guys who don’t do chiropractic or chiropractors, and then they come to you and they’re like, this is my last hope.

Dr. Davis: Right.

Dr. Tremayne: So, when they’ve been dealing with people treating them like a sick patient this whole time, then they come to us and I’m like, ‘You’re just a buddy of mine. Let’s take care of you. You’re my client now.’

Dr. Davis: Right.

Dr. Tremayne: It’s more nonchalant. It’s more calm. It’s more collected, and people feel more willing to go through the process because they trust you as a person on the same level. For instance like, I was originally trained to stand over somebody when talking about a care plan, so they feel like you’re more superior to them, and I was trained that if they couldn’t afford care that you say, ‘Well, when health is your priority, I’ll be here.’ Like that’s the stuff I was trained to do in this coaching crap I was doing originally, and it never felt good.

That feels terrible, and it feels terrible for them, but also feels terrible me because it’s not genuine.

Dr. Davis: Right.

Dr. Tremayne: So, we try to take that all out, and it’s like, ‘You’re here, obviously we see a lot of people are doing great. We’re only referral-based at this point. You should be here. There’s no reason why you shouldn’t,’ and that’s how we roll.

Sliding Scale for Clients

Dr. Davis:  Cool. Very cool. So, you talked a little bit about this already. So, talk more about this sliding scale that you use for clients who can afford your full rate. Can you talk more about how you do that, and how you communicate that?

Dr. Tremayne:  Yes. So, it depends on state too. So, you have to kind of go within state rules and regulations. This is more of a Dr. Sid Williams thing. I was a DE. My very first DE, and it was his last DE. It was my first DE, and he was speaking and then, it also just like, ‘Hit me, like everybody deserves care, everybody.’ There’s no reason why nobody should walk in and then walk out because they can’t afford it. So, how we do it, is I go through a normal care plan depending on whatever I recommend somebody, and not everybody gets the same plan.

You’re not on like a three times