UCM 210: How Does a Misaligned Doc Move to the Next Practice Growth Stage

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Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how a doctor in the Misaligned Doc Stage (practice growth stage II) can level up. Dr. Davis specifically discusses team challenges and role clarification that is necessary. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow! 

Links discussed in the show:

Talking Points
Audio Transcription
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  1. Practice Misalignments and Corrections: It discusses the challenges faced when a medical practice is misaligned, similar to how patients may experience subluxation. The emphasis is on identifying and correcting misalignments within the practice to improve functionality and growth.
  2. Team Building and Role Clarity: This topic covers the importance of aligning the team, defining roles clearly, and improving communication. It includes developing key result areas (KRAs) and key performance indicators (KPIs) to ensure that everyone is working towards the same goals.
  3. Growth and Impact: The transcript addresses how to transition from being reactive in crisis situations to proactively driving the practice's growth. It suggests building upon foundational elements from previous growth stages and using a purpose-driven approach to make a significant impact in the community.

How does a Misaligned Doc move to the next practice growth stage?

In the Misaligned Doc stage, you are constantly picking up the slack of others, filling in the gaps, and reacting to crises—you’re a firefighter in training. And the underlying problem is that you can’t get your team on the same page and working in the same direction.

To level up your practice in this practice growth stage II and keep growing, you’ve got to learn how to align your team, give them purpose, and clarify their roles. This stage involves identifying practice misalignments and correcting them, adding additional team members and ends when you hire your 1st associate.

To go from this stage to the next stage requires building upon your foundation from practice growth stage I with teambuilding and system development. 

It's all about focusing on the right things to grow at this stage.

Skills You Need to Level Up:

  •       Mission
    Define your “why” so you can build a purpose-driven practice. And connect your team to the mission on a consistent basis.
  •       Vision
    Cast a vision worth reaching to give your team purpose. Work together towards a preferred future.
  •       Core Values
    Clarify the values that determine how you and your team work together. Make sure your core values are consistently communicated, rewarded, trained and all team members are held accountable to the standard.
  •       Role Clarity
    Break up with chaos by clearly defining roles and responsibilities with KRA’s (key results areas) & KPI’s (key performance indicators). Defining roles through position agreements and job scorecards.
  •       Communication
    Get used to repeating yourself, and we promise it will change your team for the better. The more you communicate your mission, vision, and values the more your team can align behind them and continue to grow.

In the misaligned Doc stage just as patients who are subluxated are able to function, your practice is functional as well. But there is so much more potential that your practice has if you can move beyond complacency and focus on making a bigger impact in your community.

Just as when you correct misalignments for your patients they begin to truly thrive, when a practice in the misaligned Doc stage corrects its misalignments the results can be spectacular!

Our practice growth guides love helping doctors in this stage address the misalignments in their practice so they can begin to blaze a trail to greater impact, influence and income!

Schedule an initial practice growth strategy session at UCMpracticegrowthsystems.com, so we can begin to assess your mission, vision, values, KRAs/KPIs, team building, systems for new patients, retention, and referrals to determine what to prioritize to help you grow to 35k/mo, hire your first associate and help your practice become the best version of itself!

Visit UCMpracticegrowthsystems.com and start growing!

Go team upper cervical!


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About the Author: Dr. Bill Davis
Dr. Bill Davis is the Founder and CEO of uppercervicalmarketing.com. His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.
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