Blogging is STILL an important part of online marketing. 7 years ago when I started this blog I was talking about the importance of blogging and that is still the case. In fact, based on recent research, 68% of marketers find blogging more effective than they did 2 years ago. However, as with all aspects of digital marketing, blogging has changed over the years so I wanted to update this classic blog post with new information for 2020.
Upper cervical blog posts still help to improve your website, your search results, give you content for your social media posts, newsletters, and more. Creating upper cervical specific original content for your website is a crucial part of what we do at Upper Cervical Marketing and what you should be doing if you are a do-it-yourselfer. Here is a breakdown of the importance of all aspects of online chiropractic marketing that we do as part of our Upper Cervical Marketing System.
And although blogs by themselves are only about 3% of the total online marketing picture, because they are used in social media posting, to strengthen websites, for search engine optimization, and newsletters you can see that blogging has a direct impact on 31% of online marketing.
Previously we talked about the first step in a successful chiropractic online marketing campaign which is choosing strategy and keywords. Next, you need to choose what to write a blog post about and we have written about that extensively in other blogs. But after you write an upper cervical blog post the next step is to optimize it for Google and other search engines. You want to primarily write for people, not search engines but you also want to make it as easy as possible for Google to find the blog without keyword stuffing or other black hat search engine optimization tactics.
So here’s a checklist to follow:
There are many other steps you can take in writing blog posts but these steps are the most important.