In 2017, I released the first ever practice handbook specifically focused on upper cervical practices called Upper Cervical Practice Mastery: Learn Success Secrets of the World's Top Upper Cervical Doctors. It has become the gold standard in upper cervical practice success books with over a thousand doctors and students purchasing this crucial resource.
I decided to write a revised, updated and expanded edition of Upper Cervical Practice Mastery: Learn Success Secrets of the World’s Top Upper Cervical Doctors, because there is so much more to share. Over the last six years since the first edition was published I have gained even more knowledge and insight through many podcast interviews and working with individual clients.
Table of Contents
This revised and updated edition has even more nuts and bolts information than the first edition. Practical things that you can implement immediately in your upper cervical practice.
I have also added an entire chapter on the new patient opportunity phone call as I have found this to be a crucial linchpin in successful upper cervical chiropractic practices.
I have also added a co-author to this addition, Tony Hook. Tony is a passionate upper cervical advocate and he brings a unique perspective as he is also an upper cervical patient. Tony and I have had the privilege of working together for the past 6 years to help hundreds of upper cervical practices.
Tony has worked individually with many of these practices, coaching and encouraging them to great success. Tony is an expert in the marketing of upper cervical practices and is an absolutely essential member of our team at Upper Cervical Marketing.
If you’re not familiar with my story, in 2008 after an associate position, I went out on my own to start an upper cervical practice in Southern California. I wish I had a resource like this in my hands to guide me before and during the launch. Only by the grace of God was I able to build an all-cash, $30,000 per month upper cervical practice from scratch in only three years (a respectable collection amount for that time!).
And then something unimaginable happened. In November of 2011, while mountain biking with some friends, I suffered a spinal cord injury and was paralyzed. Unfortunately, I have been unable to practice since that injury occurred. The good news is that in 2013 God revealed to me a new plan and purpose He had for my life. I was to start Upper Cervical Marketing to help Upper Cervical Doctors and students thrive in practice.
Upper Cervical Marketing has helped hundreds of Upper Cervical Practices since then. We also launched The Upper Cervical Marketing Podcast where we interview the top Upper Cervical Doctors in our profession who share their passion, systems, and insights on how they have achieved success (168 episodes at the end of 2022). It is in large part due to these impactful episodes that we have been able to assemble this book. I believe this will prove to be a valuable resource for you on your journey to becoming an Upper Cervical Practice Master for your community and the world.
To grab this updated, revised, and expanded 2nd edition visit https://uppercervicalpracticemastery.com/.
It’s time to take Upper Cervical to the world!
-Dr. Bill Davis