If you feel online video is just another over hyped, passing fad, think again. Forbes Magazine has recently published data from a 2012 survey, which looked at the percentage of marketers who are using different types of calls to action in their marketing.
In conclusion, most respondents prefer video over white papers, e-books, webinars, case studies etc.
The web trending towards video is made obvious by much more than the example above. After all, YouTube is the number two search engine in the world. This may mean we simply don’t like to read anymore. But, the video preference situation we’re witnessing is much more detailed than that.
The Forbes article references, Susan Weinschenk, Ph.D. — also known as The “Brain Lady.” As a leading speaker, author, and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings a deep understanding of the psychology of customers and why they do what they do.
She has uncovered four core, very human reasons we are drawn to video:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective DNA is the power of peripheral motion. We’ve survived by noticing things in motion.
Your prospective patients are looking for help on the Internet. According to the Pew Internet Research Center, 72% of internet users say they looked online for health information within the past year.
The most commonly-researched topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals.
In other words, prospective patients are out there looking for help. Now you just need to position yourself with trust and credibility on the Internet. You do that through a professional-looking website, blogs, and videos in order to present yourself as an expert in their particular condition.
To learn more about video marketing for the upper cervical chiropractor grab our free e-book by clicking below:
However, most doctors don’t have the time or energy to focus on doing Internet-based marketing effectively. And that is why upper cervical marketing.com was created, to help you connect with more prospective new patients on the Internet. Through upper cervical video marketing, websites, blogs and more.
To find out more about how we are using video for upper cervical clinics throughout the country click here.
Dr. Bill Davis is the founder of uppercervicalmarketing.com and an Upper Cervical Specialist trained by the National Upper Cervical Chiropractic Association (NUCCA). The uppercervicalmarketing.com team is uniquely qualified to deliver your upper cervical message to your community. Internet, video, web design, blogging and social media experts who are ready to produce professional, high quality and effective products and services for your upper cervical practice to get results through the Internet. Find out more at www.uppercervicalmarketing.com
References:
http://www.pewinternet.org/Commentary/2011/November/Pew-Internet-Health.aspx
