What Should I Post on My Upper Cervical Practice's Facebook Page?

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Why Should You Use Facebook

facebook community

Certainly, Facebook is the most popular and highly used social media channel today. As of December 2012, 67% of online adults use Facebook. People use it more than any other site and spend a lot of time each day sharing content, reviewing posts and contributing to conversations.

If your clinic does not have a Facebook business page you need to get started. One of the most common questions that I hear is what should I post on my upper cervical practice’s fan page? So here are the five best types of posts for Facebook.

The 5 Best Types of Posts for Facebook

If you already have a Facebook business page, what are the best posts that you can possibly do to cultivate engagement with your fans?

Here are some of the most effective types of posts for upper cervical practice’s Facebook page:

Daily Updates

Firstly, you can post a daily update. Statistically, these updates are the most read, liked and shared from my offices. You can put 2 or 3 lines about your day. A quick testimonial, patient experience, patient question-and-answer are all fantastic!

Pictures and Videos

Secondly, pictures or videos. People love looking at pictures and videos on Facebook. Here are some ideas of the types of pictures and videos to post:

  • Pictures of you with a patient
  • Short testimonial videos
  • Photos of you with your dog
  • Images of you with your kids, your wife
  • Pictures of your CA or associate
  • Photos or videos of office events
  • Images from blog posts you’ve written with a link and a call to action

Download our Facebook Ad Checklist and make sure your ads are communicating effectively to your target market.

Facebook ad checklist

Quotes

Another way to keep your practices Facebook business page fresh is by adding quotes. You can use motivational quotes, scriptures, inspirational quotes, quotes about health and wellness, statistics, research quotes, etc.

Here are some good resources:

What Should I Post on My Upper Cervical Practice's Facebook Page?
What Should I Post on My Upper Cervical Practice's Facebook Page?
What Should I Post on My Upper Cervical Practice's Facebook Page?

Humor

Moreover, people enjoy a quick one-liner when they are reading through their Facebook newsfeed. You don’t want to overdo humor posts, but from time to time, placing one of these on your practice’s Facebook business page is great. I would recommend sticking with clean jokes.

Here are some good sites for funny one-liners:

Open-Ended Questions

Lastly, I’m going to recommend posting open-ended questions. You can ask your practice’s Facebook fans something about your office, something about your community, something about health, etc. the idea is to generate engagement and comments.

In conclusion, if you use these five types of Facebook posts, you will have a fun and effective fan page for your upper cervical practice. Also, success will come if you are following other recommendations for growing your Facebook fan page.

Download our Facebook Ad Checklist below and make sure your ads are communicating effectively to your niche.

Facebook ad checklist

Let us know how it goes by commenting below.

Need help with your social media strategy?

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About the Author: Dr. Bill Davis
Dr. Bill Davis is the Founder and CEO of uppercervicalmarketing.com. His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.
UCM Practice Growth Systems (Upper Cervical Marketing) we specialize exclusively in helping Upper Cervical Practices grow through marketing strategies and practice growth coaching.
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