When a new patient begins care in your office it is important that you begin to educate them about what you do, why you do it, and who can be helped. This cannot be done in one visit, or a handful of visits, or even over several months, but this is a process that can take a significant amount of time as someone understands the ins and outs of your practice.
A newsletter is a useful tool for educating a patient when they choose to be educated. If they are sitting at home on a Sunday afternoon and decide to read your newsletter while they are eating lunch, then you have a captive audience to teach them about what you do. And better yet, they have given you permission to teach them. Many times in your office there are so many other things going on that they may not hear everything that you have to say and so repetition of education is an important part of a monthly email newsletter.
Another useful benefit of a monthly email newsletter is to encourage patients to comply with your recommendations. If you have recommended specific things they should or should not be doing to hear it again in a monthly email newsletter can help them comply with your recommendations.
It is important that you stay top of mind for your patients. If they haven’t seen you for a while it is common for them to forget about the good experience they had in your office. A monthly email newsletter can remind them of who you are and what you do. It may even remind them that they need to come in for care or a checkup.
Referrals are an essential part of any successful upper cervical practice. Seeing at least 50% (70 to 90% is better) of all your new patients from internal marketing-based referrals is ideal.
The longer you are in practice, the more of your new patients should come from internal sources. As long as your practice is growing, your new patients from internal marketing percentage, should continue to increase.
A monthly email newsletter is a way that you can create easy opportunities for them to share information about your practice. You can help patients become better referrers. You want to make sure that you have easy social media share options within your newsletter and easy forward options for your newsletter.
Then just make sure you ask.
“If you have a friend or family member who is struggling with this condition, please forward this email to them”
“If you think this information could be useful for your friends and family, please feel free to share it on Facebook.”
The last and maybe most important reason why you would want to send a monthly email newsletter is to ask for and make it easy for your patients to leave you a five-star online review. If someone opens your monthly email newsletter and you have a link within that newsletter that will take them directly to a page where they can leave you a positive review, that can have tremendous benefits for your search engine rankings and the overall reputation of your practice.
Remember, the majority of people who open your monthly email newsletter are fans of your practice. So who better to ask for an online review than those who want to be educated about what you do.
How Would You Send a Newsletter?
I have used a variety of different services to send out monthly email newsletters. These are some of my favorites: