In today’s digital world it’s clear that a website is not enough to compete effectively online. But every Upper Cervical Practice should have a website.
A website is as basic as a phone line in today’s world.
If you do not currently have a website or your website hasn’t been redesigned in years than I would recommend grabbing our website redesign checklist which will give you basic information to design a great website below:
If you’re still not sure you need a website here are 3 incredibly important reasons why you should have an Upper Cervical Specific Website.
At Upper Cervical Marketing we recommend and provide a comprehensive online marketing program for our doctors that includes social media, Facebook chiropractic advertising, video marketing, search engine optimization, online review generation, condition specific landing pages, email autoresponders and much more but a website is central to all of these.
If someone finds out about you on Facebook they are very likely to go to your website to find more information. If someone searches for you on Google they are very likely to go on to your website for more information. Same goes for YouTube, Pinterest, Instagram etc. if someone is online anywhere and they find you they want to go to your online hub which is your website to learn more about who you are, what you do and how they can respond.
Are you like every other chiropractor in your community?
An Upper Cervical Specialist is unique and your website is your opportunity to tell the story of how unique your practice is to the visitors.
Without a website your practice is just another in a list of chiropractors in your community.
If you are a business Google will automatically put you in their directories and you will also land in other directories because of your listing with Google. But a listing with the name of your practice, your address and phone number tells little to a respective new patient about your practice or why they would want to come to your practice instead of anyone else in your community.
A potential new patient whether they are an internal referral or from some type of external outreach will have questions. Whether it is basic information or more specific to what they can expect when they come into your office.
Also to make your office more efficient you can make your website a great resource by having your new patient paperwork available to download or to fill out directly on your website so it saves patients and your staff time in the office with the new patient.
You can also have educational videos that communicate key topics to new or existing patients on your website. You can even have your entire healthcare class available on your website to educate a new patient about what to expect from their care.
This is just three of many different reasons why a website is an absolute necessity for your Upper Cervical Practice.
If you would like to learn more about our Upper Cervical Websites and see examples of some of the websites that we have built you can go to our Upper Cervical Chiropractic Website page.