Upper Cervical Marketing Blog

UC Products When starting and growing an upper cervical practice there are certain UC products that can really help you educate and engage with new and existing patients. On our website, we have attempted to find you products like this from people within the upper cervical community who have created some fantastic educational products. Today […]

Marketing is an insatiable beast with an ever-changing diet. If you're not careful, it will turn on you...devouring your time, money, and energy. Smart doctors must either learn to master their marketing themselves or delegate this challenging task. Either way, it's important to know the latest trends in chiropractic marketing...for growth. Rest easy, here are […]

Video Marketing for Chiropractors The very first article that I ever wrote for this blog was about the importance of video marketing. Seven years later I am still talking about the importance of video marketing. Video has been a constant in digital marketing and it doesn’t seem to be going anywhere. Here is just some […]

The data is in from our 5th annual Upper Cervical Practice Survey of UC docs!  We conduct these every year so we can learn current trends for the upper cervical practice. We believe this will help you gauge how your practice is doing and set your course/goals moving into 2020. As requested, this year we […]

Top Upper Cervical Chiropractic Blogs and Podcasts 2019 was another fantastic year for Upper Cervical Marketing content. Since 2013, UCM has been bringing upper cervical doctors and students valuable information to grow you and your practice. 2019 was no exception. We had a ton of great content that you loved! But there are some pieces […]

Are the Top Upper Cervical Chiropractic Practices Different? For the past five years, we have been conducting our Annual Upper Cervical Practice Survey. In fact, we are currently conducting the 2019 Upper Cervical Practice Survey. Feel free to click the link if you haven’t already completed it. But with all this survey data we have […]

Not all marketing is created equal...and not all practices have the same needs. Reputation and social proof, online and community presence, and attracting new patients are a must. But while there are some similarities in the "must haves" of marketing, there are unique needs (and strengths) for each UC practice. Marketing is not a "one-size-fits-all" […]

Upper Cervical Chiropractic Practice Tools We have reached the last quarter of 2019 and it’s tempting to just coast between now and the end of the year. But your patients need you. Your team needs you. Prospective new patients need you. Your community needs you. So today I want to give you five fantastic UC […]

Chiropractic Assistants In my book Upper Cervical Practice Mastery, I discussed the importance of building a great team as a key factor of the top upper cervical practices in the world. One of the most important parts of building a great team is avoiding hiring mistakes when bringing on chiropractic assistants. Before you can get […]

Maybe one of the reasons you can't get through to your employees during a meeting is because your meetings are lame. Disorganized, unfocused, and non-engaging meetings are frustrating and frankly...boring. Consequently, this use of time is unproductive and ultimately a waste. The last thing I want for you is to spend too much time agonizing […]

The Stop Doing List Frequently to grow your upper cervical practice you may be focused on what you need to do. But it may be more effective to think about what you need to stop doing. Wherever you are in your upper cervical practice whether you are a solo practitioner with no staff or a […]

You're an upper cervical specialist. You have the heart and skills that help bring hope and healing to sick and suffering people. And there are a TON of people in your area that need your help! But, can sick and suffering people find you online? With the vast majority of people searching online for chiropractors, […]