Guest blogging is an underutilized but very effective strategy for improving your search engine optimization and new patients from the Internet. This is a strategy that we have used successfully as part of our Upper Cervical Marketing System on our Upper Cervical Awareness Website for several years. All of our doctors have guest blog posts […]
YouTube to Produce New Patients Table of Contents YouTube to Produce New PatientsYouTube Search Engine OptimizationKeyword ResearchCreate an Optimized TitleUse Tags WiselyCreate a Full DescriptionConsider Using Closed Captions or Uploading a Transcript YouTube is a search engine. In fact it’s the number two most popular search engine in the world. And it’s owned by the […]
An excellent way to increase referrals and referral conversion with social proof is with quarterly contests. Social proof including video testimonials on Facebook, YouTube and your website and online reviews on sites like Google, Facebook, Yelp, Health Grades, and Rate MDs etc. are frequently the unseen factor in dramatically increasing your referral conversion. When someone […]
Upper cervical practices should know that there are 7 ways that human beings learn information. The 7 ways are known as the 7 learning styles and they include: Visual (spatial): prefer using pictures, images, and spatial understanding. Aural (auditory-musical): prefer using sound and music. Verbal (linguistic): prefer using words, both in speech and writing. Physical (kinesthetic): prefer using your […]
Scaling Your Chiropractic Practice Table of Contents Scaling Your Chiropractic Practice#1 Lead Generation#2 Lead Nurture#3 Lead Conversion#4 Delivery#5 Retain/Resell/Upsell When you first start a chiropractic practice, you want to build it up to cover all of your overhead and support your family but eventually, you realize that it can be so much more than just […]
Chiropractic Marketing Events: Best External & Internal Tips Table of Contents Chiropractic Marketing Events: Best External & Internal TipsKnow yourself and your team Know your goalsKnow what worksTrack your results You know you should be doing SOMETHING to reach your local community and cultivate internal referrals...but WHAT? There are a TON of different chiropractic marketing events […]
Facebook Ads in Chiropractic Internet Marketing Table of Contents Facebook Ads in Chiropractic Internet MarketingDon’t Use QuestionsDon’t Insinuate a CureDon’t Use Pictures with Red Painful AreasDo Run Facebook AdsDo Record VideosDo Get Facebook Ads Help Facebook ads have been an effective chiropractic marketing strategy for many years now. But as with everything in the internet […]
Everyone recognizes the Nike swoosh, Starbucks' weird 2-tailed siren/mermaid, and Apple's...well...apple. Successful companies recognize the power of branding when it comes to connecting with people. While branding is far more encompassing than a logo, there is no doubt that branding is an important step in the life and health of a business. The same holds […]
Online Reputation Table of Contents Online ReputationGoogleFacebookVideosPhotosReviews and Recommendations As an Upper Cervical Specialist, you offer a unique procedure that helps many people that no one else can help. You have done hundreds of hours of postgraduate work to achieve a level of excellence that few if any do in your community. But does your […]
Have you ever thought about life as a game? That each of the parts of your life are different parts of a game that you can be winning or losing? What if there is a way that you could score each part of your life to determine how you are doing? This is the power […]
People do business with those they know and trust. It isn't enough to only have a great product or service. Actually, sustained success occurs when you build relational bridges with your community and even current patients. Studies show that the more connected you are with others, the more likely you are to have referrals, new […]
Dr. Christina Meakim Table of Contents Dr. Christina MeakimGrowing Your Upper Cervical Practice with a Personal TouchThe Importance of Coaching in Upper Cervical Practice A majority of chiropractors and upper cervical chiropractors are men. But of the women that are practicing upper cervical few have a larger or more successful practice than Dr. Christina Meakim […]
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