Upper Cervical Marketing Blog

Upper Cervical Practice Mastery - Updated, Revised, and Expanded 2nd Edition

In 2017, I released the first ever practice handbook specifically focused on upper cervical practices called Upper Cervical Practice Mastery: Learn Success Secrets of the World's Top Upper Cervical Doctors. It has become the gold standard in upper cervical practice success books with over a thousand doctors and students purchasing this crucial resource. I decided […]

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2 Simple Steps to Create the Perfect Patient Persona for Your Upper Cervical Practice

A product or service that is for “everyone” is really for “no one”. This is why it's crucial to develop a perfect patient persona for your upper cervical practice. Sometimes Upper Cervical Doctors might think if they just focus on a particular ideal patient, they will be pushing everyone else away. The truth is that […]

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5 Steps to Build a Powerful Health Practitioner Referral Network for Your Upper Cervical Practice

Health Practitioner Referral Network Health practitioner referrals are an essential part of an upper cervical practice. As an Upper Cervical Specialist you focus on correcting the upper cervical subluxation and not being a jack of all trades. So it just makes sense that you need to develop a trusted group of health practitioners in your […]

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Are You Communicating Upper Cervical Clearly to These 3 Crucial Groups?

Unique Upper Cervical Message Are you communicating upper cervical effectively? The upper cervical message is unique and needs to be communicated in a way that helps your team, your practice members, and your community understand that what you do is different. Yes you are a chiropractor but what you do is different than what other […]

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The Ideal Time to Ask for a Google Review in your Upper Cervical Practice

Progress Exams Are Essential to a Healthy Practice When you first start a practice and you have some early success it’s common to stop doing the things that made you successful in the first place. Usually one of the first things to go is progress exams. But progress exams are absolutely crucial to a healthy […]

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How to Convert 90% of Your Report of Findings

Don’t Talk to Every Patient the Same Are you converting 90% of your report of findings into a care plan? If not I would highly recommend you keep reading as what is contained in this article may be the key to improving your conversion by better understanding your patient's personalities and learning styles. Every patient […]

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3 Questions Your CA Must Ask in a New Patient Phone Call within 30 Seconds

New Patient Phone Call If there is one area of your practice that can make the biggest impact on all other areas of your practice I believe it would be your new patient phone call. Although your consultation, exam, and report are extremely important if a new patient never gets in the door because of […]

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2022 Upper Cervical Practice Survey Results

2022 Upper Cervical Practice Survey We have crunched the numbers from our 8th annual Upper Cervical Practice Survey and we are excited to share the results with you!  We conduct this survey every year so we can learn current trends for the upper cervical practice and give you the ability to see how your practice measures […]

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3 Ideal Team Player Traits in Every Strong Team

Is Your Upper Cervical Practice Filled with Ideal Team Players? In Patrick Lencioni’s must-read book Ideal Team Player, he identifies 3 crucial characteristics to look for in hiring, evaluating, and firing team members. Ideal team players must be humble, hungry, and smart. When your practice is filled with ideal team players your impact, influence, and […]

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Skill Stacking? Excellence in Your Upper Cervical Technique + Other Skills = Success

Excellence in Your Upper Cervical Technique As an upper cervical chiropractor, one of the most unique and defining aspects of you and your practice is your specific upper cervical technique. Since there are only approximately 3000 upper cervical specialists in the world and only hundreds of each of the different techniques, your technique matters even […]

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12 Week Year? A Powerful Execution System for Your Practice

12 Week Year: Get More Done in 12 Weeks Than Most People Get Done in 12 Months In the book, The 12 Week Year, Brian Moran introduces a concept and execution system that has absolutely revolutionized my business. Similar concepts put forward by Stephen Covey as rocks and other authors have called them quarterly priorities […]

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Practice Lacks Passion? 4 Red Flags to Fix Now

Practice Lacks Passion for Your Crusade In many ways, a practice mission is a crusade. When your practice is on a crusade everything you do will be defined by your mission. How you communicate. How you hire and train your team. Even how you think changes when you are on a crusade. I define a […]

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