Upper Cervical Marketing Blog

6 Steps to Freedom with an Associate Driven Practice

What You're Going To Learn: How to BUILD A PRACTICE CULTURE that helps you to hire, onboard and reward great team members How to develop SYSTEMS THAT DON'T DEPEND ON YOUR PERSONALITY to succeed What you need to do to build a PATIENT SUCCESS & HAPPINESS PLAN so your patients get consistent results, love coming, and want to tell others How […]

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2023 Upper Cervical Practice Survey Results

2023 Upper Cervical Practice Survey was our ninth annual survey and we are excited to share the results with you once again!  We conduct this survey every year so we can learn current trends for the upper cervical practice and give you the ability to see how your practice compares to industry averages.  A big […]

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Lack of Freedom in Practice? 3 Steps to Grab Control This Year

Freedom in Practice You have been in practice for a while and you have finally gotten to the point where you have a steady stream of patients coming in the door, you’re paying the bills, and making a pretty good living for your family. But you look up one day and realize that you have […]

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3 Simple Steps to Hiring Your First or Your Next Great Team Member

Steps to Hiring When it comes to your Upper Cervical Practice, one of the most important steps you can take to grow your practice and help more people in your community is to develop the skill of hiring ideal team players. Ideal team players up are humble, hungry, and smart. If you want to learn […]

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Upper Cervical Practice Mastery - Updated, Revised, and Expanded 2nd Edition

In 2017, I released the first ever practice handbook specifically focused on upper cervical practices called Upper Cervical Practice Mastery: Learn Success Secrets of the World's Top Upper Cervical Doctors. It has become the gold standard in upper cervical practice success books with over a thousand doctors and students purchasing this crucial resource. I decided […]

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2 Simple Steps to Create the Perfect Patient Persona for Your Upper Cervical Practice

A product or service that is for “everyone” is really for “no one”. This is why it's crucial to develop a perfect patient persona for your upper cervical practice. Sometimes Upper Cervical Doctors might think if they just focus on a particular ideal patient, they will be pushing everyone else away. The truth is that […]

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5 Steps to Build a Powerful Health Practitioner Referral Network for Your Upper Cervical Practice

Health Practitioner Referral Network Health practitioner referrals are an essential part of an upper cervical practice. As an Upper Cervical Specialist you focus on correcting the upper cervical subluxation and not being a jack of all trades. So it just makes sense that you need to develop a trusted group of health practitioners in your […]

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Are You Communicating Upper Cervical Clearly to These 3 Crucial Groups?

Unique Upper Cervical Message Are you communicating upper cervical effectively? The upper cervical message is unique and needs to be communicated in a way that helps your team, your practice members, and your community understand that what you do is different. Yes you are a chiropractor but what you do is different than what other […]

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The Ideal Time to Ask for a Google Review in your Upper Cervical Practice

Progress Exams Are Essential to a Healthy Practice When you first start a practice and you have some early success it’s common to stop doing the things that made you successful in the first place. Usually one of the first things to go is progress exams. But progress exams are absolutely crucial to a healthy […]

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How to Convert 90% of Your Report of Findings

Don’t Talk to Every Patient the Same Are you converting 90% of your report of findings into a care plan? If not I would highly recommend you keep reading as what is contained in this article may be the key to improving your conversion by better understanding your patient's personalities and learning styles. Every patient […]

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3 Questions Your CA Must Ask in a New Patient Phone Call within 30 Seconds

New Patient Phone Call If there is one area of your practice that can make the biggest impact on all other areas of your practice I believe it would be your new patient phone call. Although your consultation, exam, and report are extremely important if a new patient never gets in the door because of […]

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2022 Upper Cervical Practice Survey Results

2022 Upper Cervical Practice Survey We have crunched the numbers from our 8th annual Upper Cervical Practice Survey and we are excited to share the results with you!  We conduct this survey every year so we can learn current trends for the upper cervical practice and give you the ability to see how your practice measures […]

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