Sharpen Your Axe As an upper cervical chiropractor to be successful you can never take your foot off the gas. It is important to always be learning and understanding what is going on in the world of business and marketing so your practice can be successful for years to come. If you are always focused […]
Introduction to Chiropractic Internet Marketing n today’s Internet driven world many upper cervical chiropractors are interested in getting started with Internet marketing. But how do you get started? At Upper Cervical Marketing.com part of our mission is to help educate upper cervical chiropractors about Internet marketing as an avenue to reach more people who need your […]
This is a guest blog post from Dr Jonathan Chung from Keystone Chiropractic in Florida about turning testimonials into case studies for your upper cervical practice. Enjoy! Why You Should Publish Case Studies from Your Practice Upper cervical chiropractors have some of the most incredible testimonials and patient success stories in all of the healing arts. Certainly, […]
What Is Your Niche? According to entrepreneur.com, niche marketing is described as a portion of a market that you’ve identified as having some special characteristic and that’s worth marketing to. Let’s face it, as an upper cervical chiropractor you’re different, and that’s a good thing. Some would call it your unique differentiating value. Upper cervical is […]
Internal Marketing To be successful in practice it is extremely important that you know how to create referrals from your existing patients. There are number of ways that you can do this, including: Healthcare classes New patient certificates Internal events (patient appreciation days, dinner with the doc etc.) Upper cervical specific condition brochures In office […]
Testimonial Videos Certainly, proper use of testimonial videos is an important part of an Internet marketing strategy to promote your upper cervical practice. Here is a step-by-step process for testimonial video marketing for upper cervical chiropractors. A short testimonial video can be a powerful way to connect emotionally with prospective new patients. No more than […]
Local search results are important for your upper cervical clinic. Even when you are doing condition specific Internet marketing, which is what we recommend, it is still important for your chiropractic practice to be found on Google maps and other search engines easily. Here are 3 important local search ranking factors from Moz.com, one of […]
Copy That Isn’t Converting Recently CopyBlogger.com had a very interesting article on some common reasons why blog articles aren’t converting readers into customers. I’ve taken what they suggested and made it specific for upper cervical chiropractors. So below, you will get 5 reasons why your blog readers aren’t becoming new patients. 1. They don’t want […]
Google Places Listing Google is trying to simplify the process of having business listings on Google. But in the meantime, many upper cervical doctors are confused about the differences between Google places, Google plus business pages and a Google local listing. The first thing you want to do is make sure that you have set […]
Social Media Optimizing Your Content One of the best ways to build authority, trust and credibility is when someone shares your content with their friends and family. Social Media Optimization (SMO) is being called the future of Search Engine Optimization (SEO). Social media optimization refers to the use of a number of social media outlets and communities to generate publicity to […]
Whiteboard Videos for Chiropractors YouTube is the 2nd biggest search engine in the world, trailing only behind Google who owns YouTube. Many people say that they would rather watch a video then read text. Utilizing video for your upper cervical practice is a great idea today and going into the future. One way to create […]
Off-Line Statistics If you are using uppercervicalmarketing.com or you’re trying to do your upper cervical Internet marketing yourself, it is absolutely essential to track your online and off-line statistics to see what is working and what is not. When tracking your off-line statistics most doctors will know their patient visits, new patients, services and collections. […]
