Ever wondered how you can connect with more people and share your message of hope and healing? People do business with those they know and trust. It isn't enough to only have a great product or service. Actually, sustained success occurs when you build relational bridges with your community and even current patients. Studies show […]
Table of Contents Chiropractic Marketing QuestionsWhy Would I Need to Market my Practice Online?Do I Need a Website to Start Marketing?What are the Best Marketing Events?When Should I Start Marketing?Can I Reduce or Stop Marketing Once I Have the Results I Want?Am I Going to Have to Use Video?How Long Does it Take to Get […]
Table of Contents UC ProductsUpper Cervical Specific PostersEducation StationBrochuresTCOP Practice Manual UC Products When starting and growing an upper cervical practice there are certain UC products that can really help you educate and engage with new and existing patients. On our website, we have attempted to find you products like this from people within the […]
Table of Contents Chiropractic Internet Marketing TrendsVideo Continues to Gain SteamInfographics Educate and AttractOnline Reputation is GoldenSEO Needs Specific AttentionStreamline Your Website Chiropractic Internet Marketing Trends Marketing is an insatiable beast with an ever-changing diet. If you're not careful, it will turn on you...devouring your time, money, and energy. Smart doctors must either learn to […]
Table of Contents Power of Video Marketing for ChiropractorsWays to Use Power of VideoVideo equipmentVideo TestimonialsDoctor VideosExplanation VideosFrequently Asked Questions on VideosDemonstration VideosWhiteboard Videos Power of Video Marketing for Chiropractors The very first article that I ever wrote for this blog was about the power of video marketing. Seven years later I am still talking […]
Table of Contents Upper Cervical Practice SurveyQuestion 1: How long have you been in practice?Question 2: Which upper cervical technique do you primarily practice?Question 3: What has been the most effective form of EXTERNAL marketing for your practice in 2019 (not referrals)?Question 4: What has been the most effective form of INTERNAL marketing for your […]
Top Upper Cervical Chiropractic Blogs and Podcasts 2019 was another fantastic year for Upper Cervical Marketing content. Since 2013, UCM has been bringing upper cervical doctors and students valuable information to grow you and your practice. 2019 was no exception. We had a ton of great content that you loved! But there are some pieces […]
Table of Contents Are the Top Upper Cervical Chiropractic Practices Different?7 Categories of Upper Cervical PracticesThe point of this article is not to say that every practice should be a million-dollar practice or an ultra-high-performing practice. The point is to give you an idea of what it takes to be a top practice.Ultra-High-Performing and Million-Dollar […]
Table of Contents Chiropractic Marketing SystemsDefine Your GoalsIdentify Your Assets and AbilitiesAssess Your Current Chiropractic Marketing System Design a Chiropractic Marketing System that Will Work for YOU Chiropractic Marketing Systems Not all marketing is created equal...and not all practices have the same needs. Reputation and social proof, online and community presence, and attracting new patients […]
Table of Contents Upper Cervical Chiropractic Practice ToolsUPPER CERVICAL PRACTICE MASTERY BOOKBHAG BRAINSTORMCORE VALUES BRAINSTORMMEETING RESOURCE KITPERFORMANCE REVIEW RESOURCE KIT Upper Cervical Chiropractic Practice Tools We have reached the last quarter of 2019 and it’s tempting to just coast between now and the end of the year. But your patients need you. Your team needs […]
Table of Contents Chiropractic AssistantsDefine the SeatPosition AgreementKey Results Areas (KRAs)Key Performance Indicators (KPIs)Companywide StandardsAgreement SignaturesDefine the PersonCore Values FitGet It, Want It, Capacity to Do It (GWC)Conduct Multiple Interviews and Give Candidates a Test TaskConduct Multiple Interviews with Chiropractic AssistantsGive Candidates a Test Task or Test Shift Chiropractic Assistants In my book Upper Cervical […]
You have a level of passion and investment in your practice that most (or all) of your team doesn't. So, when you have a team meeting(s) it's not uncommon they may not be all that excited. The last thing you want is for these meetings to be a waste of time with not implementation or […]
