Chiropractic Marketing Systems Table of Contents Chiropractic Marketing SystemsDefine Your GoalsIdentify Your Assets and AbilitiesAssess Your Current Marketing Design a Chiropractic Marketing System that Will Work for YOU Not all marketing is created equal...and not all practices have the same needs. Reputation and social proof, online and community presence, and attracting new patients are a […]
Upper Cervical Chiropractic Practice Tools Table of Contents Upper Cervical Chiropractic Practice ToolsUPPER CERVICAL PRACTICE MASTERY BOOKBHAG BRAINSTORMCORE VALUES BRAINSTORMMEETING RESOURCE KITPERFORMANCE REVIEW RESOURCE KIT We have reached the last quarter of 2019 and it’s tempting to just coast between now and the end of the year. But your patients need you. Your team needs […]
Chiropractic Assistants Table of Contents Chiropractic AssistantsDefine the SeatPosition AgreementKey Results Areas (KRAs)Key Performance Indicators (KPIs)Agreement SignaturesDefine the PersonCore Values FitGet It, Want It, Capacity to Do It (GWC)Conduct Multiple Interviews and Give Candidates a Test TaskConduct Multiple Interviews with Chiropractic AssistantsGive Candidates a Test Task or Test Shift In my book Upper Cervical Practice […]
You have a level of passion and investment in your practice that most (or all) of your team doesn't. So, when you have a team meeting(s) it's not uncommon they may not be all that excited. The last thing you want is for these meetings to be a waste of time with not implementation or […]
The Stop Doing List Table of Contents The Stop Doing ListAsk Yourself the Three Key QuestionsCreate Your Stop Doing ListDo, Delegate, or Outsource Frequently to grow your upper cervical practice you may be focused on what you need to do. But it may be more effective to think about what you need to stop doing. […]
You're an upper cervical specialist. You have the heart and skills that help bring hope and healing to sick and suffering people. And there are a TON of people in your area that need your help! But, can sick and suffering people find you online? With the vast majority of people searching online for chiropractors, […]
Upper Cervical Websites Table of Contents Upper Cervical Websites#1 Your Website Must Be SecureInstall an SSL CertificateKeep Your Website Software Up-To-DateKeep Your Website Backed up Every Day#2 Above the Fold Essentials#3 Search Engine Optimization#4 Conversion Optimization#5 Focus on Your Ideal Patient ProfileDeveloping your Ideal Patient Profile1. What is their demographic information?2. What does a day […]
The phone rings and you hear the front desk pick up. Although you're focused on analyzing x-rays, you can't help but listen in. It's obviously a potential patient on the call. Unfortunately, the phone quickly hangs up without a new patient consultation scheduled. You know your team has a great heart, but you can't help […]
Patient Referrals are Golden Table of Contents Patient Referrals are GoldenHelpful & Engaging Events to Increase Your Patient ReferralsContent Marketing to Increase Your Patient ReferralsIncrease Your Patient Referrals by Asking!One Final Thought The upper cervical practice that fails to have a solid base of patient referrals is doomed to fail. Let's face it, attracting qualified […]
Online Reputation Table of Contents Online ReputationGoogleFacebookVideosPhotosReviews and Recommendations As an Upper Cervical Specialist, you offer a unique procedure that helps many people that no one else can help. You have done hundreds of hours of postgraduate work to achieve a level of excellence that few if any do in your community. But does your […]
When it comes to your Upper Cervical Practice there are two types of new patients: qualified and unqualified. A qualified new patient has the following characteristics: A problem you can help them with Motivation to improve their health Lives in your local area Has the ability to pay for care If someone has a problem […]
Chiropractic Marketing Events: Best External & Internal Tips Table of Contents Chiropractic Marketing Events: Best External & Internal TipsKnow yourself and your team Know your goalsKnow what worksTrack your results You know you should be doing SOMETHING to reach your local community and cultivate internal referrals...but WHAT? There are a TON of different chiropractic marketing events […]
