Upper Cervical Marketing Blog

Upper Cervical Websites Your upper cervical website is your online hub. All social media, video content, Facebook ads, Google ads, landing pages, etc. should all be connected to your website and should flow people to your website. Since this is the case it’s very important that your website is fantastic! Not just okay. Website functionality, […]

The phone rings and you hear the front desk pick up. Although you're focused on analyzing x-rays, you can't help but listen in. It's obviously a potential patient on the call. Unfortunately, the phone quickly hangs up without a new patient consultation scheduled. You know your team has a great heart, but you can't help […]

Patient Referrals are Golden The upper cervical practice that fails to have a solid base of patient referrals is doomed to fail. Let's face it, attracting qualified new patients is and always has been the #1 need for the chiropractic office. Without new patients, the practice dries up. And, one of the best sources for […]

Online Reputation As an Upper Cervical Specialist, you offer a unique procedure to your community that helps many people that no one else can help. You have done hundreds of hours of postgraduate work to achieve a level of excellence that few if any do in your community. But does your reputation online reflect the […]

When it comes to your Upper Cervical Practice there are two types of new patients: qualified and unqualified. A qualified new patient has the following characteristics: A problem you can help them with Motivation to improve their health Lives in your local area Has the ability to pay for care If someone has a problem […]

How to Choose the BEST Internal and External Marketing Events You know you should be doing SOMETHING to reach your local community and cultivate internal referrals...but WHAT? There are a TON of different marketing events to choose from, but the last thing you want is to waste your precious time (and your team's)! Here is […]

Facebook Ads in Chiropractic Internet Marketing Facebook ads have been an effective chiropractic marketing strategy for many years now. But as with everything in the internet marketing world they are always changing. Facebook regularly changes its algorithm. This makes it more difficult to do effective Facebook chiropractic ads. So, let’s talk about the do’s and […]

Building and Retaining a Great Team One of the most difficult and important parts of growing and scaling your Upper Cervical Practice is the importance of building and retaining a great team of CA’s and Associates. After you have spent the time to look for, evaluate, and hire team members for your Upper Cervical Practice […]

Google recently launched a major core update that is dramatically impacting health and wellness related websites. The end result? Decreased site traffic, weaker search rankings, and consequently a decline in new patient visits for doctors. We want your upper cervical practice to be one that not only bounces back quickly but helps you rise above […]

One of my favorite quotes by Dr. BJ Palmer is “early to bed, early to rise, work like hell, and advertise!”BJ understood the importance of marketing and advertising to reach the most people in your community. Word-of-mouth referrals is not enough. There are too many people that are sick and suffering in your community. And […]

If you're like 99% of upper cervical doctors, you got into this field because you're passionate about helping sick and and suffering people find hope and healing. We both know that your practice is awesome and you can help, but the challenge remains... Getting more of the right people to come in to see you! […]

Email marketing has been around a long time. Especially when you compare it to other online marketing approaches. Yet, it still works. Although there are many ways to communicate today, email marketing is still a reliable way to engage with potential and current patients. Today we are going to discuss 3 ways that you can […]