Table of Contents Power of Video Marketing for ChiropractorsWays to Use Power of VideoVideo equipmentVideo TestimonialsDoctor VideosExplanation VideosFrequently Asked Questions on VideosDemonstration VideosWhiteboard Videos Power of Video Marketing for Chiropractors The very first article that I ever wrote for this blog was about the power of video marketing. Seven years later I am still talking […]
Table of Contents Upper Cervical Practice SurveyQuestion 1: How long have you been in practice?Question 2: Which upper cervical technique do you primarily practice?Question 3: What has been the most effective form of EXTERNAL marketing for your practice in 2019 (not referrals)?Question 4: What has been the most effective form of INTERNAL marketing for your […]
Top Upper Cervical Chiropractic Blogs and Podcasts 2019 was another fantastic year for Upper Cervical Marketing content. Since 2013, UCM has been bringing upper cervical doctors and students valuable information to grow you and your practice. 2019 was no exception. We had a ton of great content that you loved! But there are some pieces […]
Table of Contents Are the Top Upper Cervical Chiropractic Practices Different?7 Categories of Upper Cervical PracticesThe point of this article is not to say that every practice should be a million-dollar practice or an ultra-high-performing practice. The point is to give you an idea of what it takes to be a top practice.Ultra-High-Performing and Million-Dollar […]
Table of Contents Chiropractic Marketing SystemsDefine Your GoalsIdentify Your Assets and AbilitiesAssess Your Current Chiropractic Marketing System Design a Chiropractic Marketing System that Will Work for YOU Chiropractic Marketing Systems Not all marketing is created equal...and not all practices have the same needs. Reputation and social proof, online and community presence, and attracting new patients […]
Table of Contents Upper Cervical Chiropractic Practice ToolsUPPER CERVICAL PRACTICE MASTERY BOOKBHAG BRAINSTORMCORE VALUES BRAINSTORMMEETING RESOURCE KITPERFORMANCE REVIEW RESOURCE KIT Upper Cervical Chiropractic Practice Tools We have reached the last quarter of 2019 and it’s tempting to just coast between now and the end of the year. But your patients need you. Your team needs […]
Table of Contents Chiropractic AssistantsDefine the SeatPosition AgreementKey Results Areas (KRAs)Key Performance Indicators (KPIs)Companywide StandardsAgreement SignaturesDefine the PersonCore Values FitGet It, Want It, Capacity to Do It (GWC)Conduct Multiple Interviews and Give Candidates a Test TaskConduct Multiple Interviews with Chiropractic AssistantsGive Candidates a Test Task or Test Shift Chiropractic Assistants In my book Upper Cervical […]
You have a level of passion and investment in your practice that most (or all) of your team doesn't. So, when you have a team meeting(s) it's not uncommon they may not be all that excited. The last thing you want is for these meetings to be a waste of time with not implementation or […]
Table of Contents The Stop Doing ListAsk Yourself the Three Key QuestionsCreate Your Stop Doing ListDo, Delegate, or Outsource The Stop Doing List Frequently to grow your upper cervical practice you may be focused on what you need to do. But it may be more effective to think about what you need to stop doing. […]
You're an upper cervical specialist. You have the heart and skills that help bring hope and healing to sick and suffering people. And there are a TON of people in your area that need your help! But, can sick and suffering people find you online? With the vast majority of people searching online for chiropractors, […]
Table of Contents Upper Cervical Websites#1 Your Website Must Be SecureInstall an SSL CertificateKeep Your Website Software Up-To-DateKeep Your Upper Cervical Website Backed up Every Day#2 Above the Fold Essentials#3 Search Engine Optimization#4 Conversion Optimization#5 Focus on Your Ideal Patient ProfileDeveloping your Ideal Patient Profile1. What is their demographic information?2. What does a day in […]
The phone rings and you hear the front desk pick up. Although you're focused on analyzing x-rays, you can't help but listen in. It's obviously a potential patient on the call. Unfortunately, the phone quickly hangs up without a new patient consultation scheduled. You know your team has a great heart, but you can't help […]
