Why Should You Use Facebook Certainly, Facebook is the most popular and highly used social media channel today. As of December 2012, 67% of online adults use Facebook. People use it more than any other site and spend a lot of time each day sharing content, reviewing posts and contributing to conversations. If your clinic does […]
Spinal Screenings = Time Away from Your Family It seems to be a rite of passage for every chiropractor, to spend several hours standing in front of a table talking to a variety of people, trying desperately to help them understand what you do and why you do it. And without a doubt, there is […]
Write Awesome Headlines On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This goes for your social media marketing posts on Facebook, twitter, or Google plus, along with blog posts, YouTube videos, landing pages, emails and websites. Therefore, write an awesome headline! Without an […]
Why Get Online Reviews For Your Upper Cervical Practice When potential new patients are looking for information about your office, they will search for your online reviews. Google reviews would be the most important in my opinion because they appear within the search results. These Google reviews also matter to your local search engine rankings, […]
Video Marketing Is Crucial to Your Internet Success Have you ever made a video for your upper cervical practice? If not, this is the time to get started with your first upper cervical YouTube video. Video based marketing is not going away anytime soon, YouTube is the number two search engine in the world and Susan […]
Writing the Blog Post Is Just the Beginning So you’ve written a good blog post. It is 300 to 600 words, keyword researched, has an attractive image, and a call to action. Now what you do? What you do after the blog post is written is much more important than writing the blog post. I […]
Getting Started with Blogging So you have been convinced to begin an upper cervical blog for your practice. Now, how do you get started? Here are 5 steps to help you: Set up Your Website and Blog at WordPress.org WordPress has become the standard when it comes to user friendly interactive websites. If you have […]
Internet Marketing vs. Technique As upper cervical chiropractors, we are very focused on making sure that we are as precise and specific as possible with our adjusting procedures. We spend thousands of dollars learning how to take proper x-rays, analyze x-rays, and deliver a high quality, gentle and precise upper cervical correction. So, how come […]
Do You Know Where Your New Patients Are Coming from? To be successful in practice it is important that you know your statistics. So if you don’t know the percentage of new patients you receive from internal sources versus external sources that would be a good place for you to start. Have your office manager […]
In a Google World Blogging Is Key Let’s face it, when it comes to the Internet, Google makes all the rules. Google has become a verb that means to look up something on the Internet. Even my 5-year-old will say, “Daddy can we Google that when we get home?” So how important is blogging to […]
A Responsive Website Is No Longer a Luxury A responsive website automatically detects what sort of a device it is on and changes your website to fit the device, whether it is a smart phone, tablet, laptop, etc. Recently on this blog we had discussed the importance of making sure that your website is mobile ready. The […]
Don’t Use General Chiropractic Brochures If you are an Upper Cervical Doctor, it is crucial that you are properly branding yourself. This applies to both your online and off-line presence. Certainly, it isn’t congruent to have brochures or other educational products in your office showing general chiropractic procedures. It’s especially not good for one of […]
