Internet Marketing vs. Technique As upper cervical chiropractors, we are very focused on making sure that we are as precise and specific as possible with our adjusting procedures. We spend thousands of dollars learning how to take proper x-rays, analyze x-rays, and deliver a high quality, gentle and precise upper cervical correction. So, how come […]
Do You Know Where Your New Patients Are Coming from? To be successful in practice it is important that you know your statistics. So if you don’t know the percentage of new patients you receive from internal sources versus external sources that would be a good place for you to start. Have your office manager […]
In a Google World Blogging Is Key Let’s face it, when it comes to the Internet, Google makes all the rules. Google has become a verb that means to look up something on the Internet. Even my 5-year-old will say, “Daddy can we Google that when we get home?” So how important is blogging to […]
A Responsive Website Is No Longer a Luxury A responsive website automatically detects what sort of a device it is on and changes your website to fit the device, whether it is a smart phone, tablet, laptop, etc. Recently on this blog we had discussed the importance of making sure that your website is mobile ready. The […]
Don’t Use General Chiropractic Brochures If you are an Upper Cervical Doctor, it is crucial that you are properly branding yourself. This applies to both your online and off-line presence. Certainly, it isn’t congruent to have brochures or other educational products in your office showing general chiropractic procedures. It’s especially not good for one of […]
Could the Chiropractic SEO Guru’s Be Wrong? Certainly, every chiropractic search engine optimization guru out there will tell you that it’s important to rank number one on Google for search terms in your locale. For example, if you’re an upper cervical chiropractor in Reno, Nevada, they will teach that it’s absolutely crucial to rank number […]
Upper Cervical Chiropractic Video Marketing YouTube is the most popular search engine in the world, other than Google. And because Google owns YouTube, it is likely that YouTube is here to stay as a dominant force in search engines. Do you have an upper cervical YouTube channel? If not, you are missing out. Many people […]
Cheap attention robs you of backlinks down the road We all know it’s free and easy to set up shop on Blogspot.com or WordPress.com. (Or Typepad or Xanga, or the tens of lesser known blogging sites.) There are a few reasons why you might want to get your blogging feet wet in this kind of […]
Today’s Social Media for Chiropractors should always aspire to have a traditional blog. Here’s why: Blogging original content gives you credibility and authority It gives your audience a reason to come back to your website Blogging sets you apart from your competition, including other social media users Let’s get into each, but in a roundabout […]
Here are 3 critical steps that you need to take in order to have success with your Facebook fanpage. Post regularly If you don’t regularly post to Facebook it’s better to not even have a page! It is best to post 5 days a week, but at least post every day that your office is […]
Social Media Marketing for Chiropractors: Why Facebook? Do you have a Facebook fan page for your upper cervical practice? If not, that is the first step you need to take. All upper cervical practices should have a social media presence, which includes a Facebook fan page, a YouTube page, a Twitter account and a Google […]
52% of Smartphone Owners Have Looked up Health Info on their Phone According to Pew Internet research 56% of U.S. adults own a smartphone (May 2013 survey). And 52% of smartphone owners, have used their phone to look up health or medical information. This means that more than half of your potential patients will interact […]
