Upper Cervical Marketing Blog

How a Stop Doing List Can Help Your Practice Grow

Table of Contents The Stop Doing ListAsk Yourself the Three Key QuestionsCreate Your Stop Doing ListDo, Delegate, or Outsource The Stop Doing List Frequently to grow your upper cervical practice you may be focused on what you need to do. But it may be more effective to think about what you need to stop doing. […]

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Can Sick and Suffering People Find You Online?

You're an upper cervical specialist. You have the heart and skills that help bring hope and healing to sick and suffering people. And there are a TON of people in your area that need your help! But, can sick and suffering people find you online? With the vast majority of people searching online for chiropractors, […]

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5 Keys to a Great Upper Cervical Website

Table of Contents Upper Cervical Websites#1 Your Website Must Be SecureInstall an SSL CertificateKeep Your Website Software Up-To-DateKeep Your Upper Cervical Website Backed up Every Day#2 Above the Fold Essentials#3 Search Engine Optimization#4 Conversion Optimization#5 Focus on Your Ideal Patient ProfileDeveloping your Ideal Patient Profile1. What is their demographic information?2. What does a day in […]

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6 Questions Every Potential Patient Asks and How to be Prepared

The phone rings and you hear the front desk pick up. Although you're focused on analyzing x-rays, you can't help but listen in. It's obviously a potential patient on the call. Unfortunately, the phone quickly hangs up without a new patient consultation scheduled. You know your team has a great heart, but you can't help […]

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Top 3 Ways to Increase Your Chiropractic Patient Referrals

Table of Contents Chiropractic Patient Referrals are GoldenHelpful & Engaging Events to Increase Your Patient ReferralsContent Marketing to Increase Your Chiropractic Patient ReferralsIncrease Your Patient Referrals by Asking!One Final Thought Chiropractic Patient Referrals are Golden The upper cervical practice that fails to have a solid base of patient referrals is doomed to fail. Let's face […]

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Does Your Reputation Online Reflect the Top Doc That You Are?

Table of Contents Online ReputationGoogleFacebookVideosPhotosReviews and Recommendations Online Reputation As an Upper Cervical Specialist, you offer a unique procedure that helps many people that no one else can help. You have done hundreds of hours of postgraduate work to achieve a level of excellence that few if any do in your community. But does your […]

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How to Attract Qualified New Patients Consistently

When it comes to your Upper Cervical Practice there are two types of new patients: qualified and unqualified. A qualified new patient has the following characteristics: A problem you can help them with Motivation to improve their health Lives in your local area Has the ability to pay for care If someone has a problem […]

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How to Choose the BEST Internal and External Chiropractic Marketing Events

Table of Contents Chiropractic Marketing Events: Best External & Internal TipsKnow yourself and your team Know your goalsKnow what worksTrack your results Chiropractic Marketing Events: Best External & Internal Tips You know you should be doing SOMETHING to reach your local community and cultivate internal referrals...but WHAT? There are a TON of different chiropractic marketing events […]

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Chiropractic Facebook Ads: 7 Extremely Important Do's and Don'ts

Table of Contents Chiropractic Facebook Ads #1 Don’t Use Questions#2 Don’t Insinuate a Cure#3 Don’t Use Pictures with Red Painful Areas#4 Don’t Overcomplicate Things#5 Don't Forget to Proofread#6 Don’t Put Your Campaign On Auto-Pilot#7 Don't Overdo It with Text#1 Do Run Facebook Ads#2 Do Record Videos#3 Do Know Your Target#4 Do Use Quality Graphics#5 Do Have […]

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Are You Having Trouble Keeping Team Members?

Table of Contents Building and Retaining a Great TeamGetting Subjective Feedback from the Team Member on YOUR PerformanceGiving Subjective Feedback to the Team Member on THEIR PerformanceReviewing Objective Feedback on the Team Members PerformanceFantastic Resources to Help You Review Your Team Building and Retaining a Great Team One of the most difficult and important parts […]

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How to Stop the Latest Google Changes from Killing Your Website

Recently, we've heard about the latest Google changes for search algorithms. Unfortunately, these have been causing a dramatic impact on health and wellness related websites. The end result? Decreased site traffic, weaker search rankings, and consequently a decline in new patient visits for doctors. We want your upper cervical practice to be one that not only […]

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How to Know What You Should Be Spending On Marketing in 2019

One of my favorite quotes by Dr. BJ Palmer is “early to bed, early to rise, work like hell, and advertise!”BJ understood the importance of marketing and advertising to reach the most people in your community. Word-of-mouth referrals is not enough. There are too many people that are sick and suffering in your community. And […]

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We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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