Everyone recognizes the Nike swoosh, Starbucks' weird 2-tailed siren/mermaid, and Apple's...well...apple. Successful companies recognize the power of branding when it comes to connecting with people. While branding is far more encompassing than a logo, there is no doubt that branding is an important step in the life and health of a business. The same holds […]
Have you ever thought about life as a game? That each of the parts of your life are different parts of a game that you can be winning or losing? What if there is a way that you could score each part of your life to determine how you are doing? This is the power […]
Ever wondered how you can connect with more people and share your message of hope and healing? People do business with those they know and trust. It isn't enough to only have a great product or service. Actually, sustained success occurs when you build relational bridges with your community and even current patients. Studies show […]
Chiropractic Marketing Questions The decision to start marketing your practice is a big one. The last thing you want to do is spin your wheels trying to figure out what will work or how to go about implementation. Over the years, we've received LOTS of questions about marketing, online presence, websites, and more. We've been […]
UC Products When starting and growing an upper cervical practice there are certain UC products that can really help you educate and engage with new and existing patients. On our website, we have attempted to find you products like this from people within the upper cervical community who have created some fantastic educational products. Today […]
Chiropractic Internet Marketing Trends Marketing is an insatiable beast with an ever-changing diet. If you're not careful, it will turn on you...devouring your time, money, and energy. Smart doctors must either learn to master their marketing themselves or delegate this challenging task. Either way, it's important to know chiropractic Internet marketing trends...for growth. Rest easy, […]
Power of Video Marketing for Chiropractors The very first article that I ever wrote for this blog was about the power of video marketing. Seven years later I am still talking about the importance of videos in you chiropractic marketing system. Video has been a constant in digital marketing and it doesn’t seem to be […]
Upper Cervical Practice Survey The data is in from our 5th annual Upper Cervical Practice Survey of UC docs! We conduct these every year so we can learn current trends for the upper cervical practice. We believe this will help you gauge how your practice is doing and set your course/goals moving into 2020. As […]
Top Upper Cervical Chiropractic Blogs and Podcasts 2019 was another fantastic year for Upper Cervical Marketing content. Since 2013, UCM has been bringing upper cervical doctors and students valuable information to grow you and your practice. 2019 was no exception. We had a ton of great content that you loved! But there are some pieces […]
Are the Top Upper Cervical Chiropractic Practices Different? For the past five years, we have been conducting our Annual Upper Cervical Practice Survey. In fact, we are currently conducting the 2019 Upper Cervical Practice Survey. Feel free to click the link if you haven’t already completed it. But with all this survey data we have […]
Chiropractic Marketing Systems Not all marketing is created equal...and not all practices have the same needs. Reputation and social proof, online and community presence, and attracting new patients are a must. But while there are some similarities in the "must haves" of marketing, there are unique needs (and strengths) for each UC practice. Marketing is […]
Upper Cervical Chiropractic Practice Tools We have reached the last quarter of 2019 and it’s tempting to just coast between now and the end of the year. But your patients need you. Your team needs you. Prospective new patients need you. Your community needs you. So today I want to give you five fantastic UC […]
