Upper Cervical Marketing Blog

How to Attract Qualified New Patients Consistently

When it comes to your Upper Cervical Practice there are two types of new patients: qualified and unqualified. A qualified new patient has the following characteristics: A problem you can help them with Motivation to improve their health Lives in your local area Has the ability to pay for care If someone has a problem […]

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How to Choose the BEST Internal and External Chiropractic Marketing Events

Chiropractic Marketing Events: Best External & Internal Tips Table of Contents Chiropractic Marketing Events: Best External & Internal TipsKnow yourself and your team Know your goalsKnow what worksTrack your results You know you should be doing SOMETHING to reach your local community and cultivate internal referrals...but WHAT? There are a TON of different chiropractic marketing events […]

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Chiropractic Facebook Ads: 7 Extremely Important Do's and Don'ts

Chiropractic Facebook Ads  Table of Contents Chiropractic Facebook Ads #1 Don’t Use Questions#2 Don’t Insinuate a Cure#3 Don’t Use Pictures with Red Painful Areas#4 Don’t Overcomplicate Things#5 Don't Forget to Proofread#6 Don’t Put Your Campaign On Auto-Pilot#7 Don't Overdo It with Text#1 Do Run Facebook Ads#2 Do Record Videos#3 Do Know Your Target#4 Do Use Quality […]

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Are You Having Trouble Keeping Team Members?

Building and Retaining a Great Team Table of Contents Building and Retaining a Great TeamGetting Subjective Feedback from the Team Member on YOUR PerformanceGiving Subjective Feedback to the Team Member on THEIR PerformanceReviewing Objective Feedback on the Team Members PerformanceFantastic Resources to Help You Review Your Team One of the most difficult and important parts […]

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How to Stop the Latest Google Changes from Killing Your Website

Recently, we've heard about the latest Google changes for search algorithms. Unfortunately, these have been causing a dramatic impact on health and wellness related websites. The end result? Decreased site traffic, weaker search rankings, and consequently a decline in new patient visits for doctors. We want your upper cervical practice to be one that not only […]

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How to Know What You Should Be Spending On Marketing in 2019

One of my favorite quotes by Dr. BJ Palmer is “early to bed, early to rise, work like hell, and advertise!”BJ understood the importance of marketing and advertising to reach the most people in your community. Word-of-mouth referrals is not enough. There are too many people that are sick and suffering in your community. And […]

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How to Pick the Best Chiropractic Marketing Plan for YOU

Best Chiropractic Marketing Plan Table of Contents Best Chiropractic Marketing PlanHow to Know the Best Chiropractic Marketing Plan for YOUFirst: Discover Your UniquenessYou and Your Team's UniquenessMarket UniquenessThe Uniqueness of Your WHYSecond: Evaluate Your PracticeIdentify Key Performance IndicatorsDetermine What Should be Delegated or OutsourcedThird: Decide on the Best Chiropractic Marketing PlanUse Your ResourcesCompare Solutions If […]

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3 Ways to Engage Patients with Chiropractic Email Marketing

Chiropractic email marketing has been around for a long time. Especially when you compare it to other online marketing approaches. Yet, it still works. Although there are many ways to communicate today, email marketing is still a reliable way to engage with potential and current patients. Today we are going to discuss 3 ways that […]

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5 Common Chiropractic Marketing Mistakes to Avoid

Chiropractic Marketing Mistakes? Table of Contents Chiropractic Marketing Mistakes? Chiropractic Marketing Mistake #1:  Cheapening Your ServiceChiropractic Marketing Mistake #2: Not Capturing Potential Patient LeadsChiropractic Marketing Mistake #3: Not Nurturing Potential Patient LeadsChiropractic Marketing Mistake #4: Not Prepping Your Office TeamChiropractic Marketing Mistake #5: Not Tracking Marketing ResultsSummary "We were all set for our campaign to […]

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How to use Facebook Marketing for Chiropractors

Facebook marketing for chiropractors has been a tremendous source of qualified new patients over the past 5 to 10 years.  But it is important to understand that Facebook is always changing and if you are doing Facebook marketing yourself it can be a real challenge especially if you are attempting to run chiropractic Facebook ads. […]

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How to Select the BEST Chiropractic Marketing Agency

Choosing the BEST Chiropractic Marketing Agency Table of Contents Choosing the BEST Chiropractic Marketing Agency4 key factors to consider when selecting a Chiropractic Marketing Agency…Select a marketing agency with THE BEST VALUE:  Select a marketing agency with THE RIGHT RESULTS:Select a marketing agency with THE IDEAL FIT:Select a marketing agency with THE GREATEST SUPPORT:Great Marketing […]

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The Best Digital Marketing for Chiropractors in 2020

The Best Digital Marketing for Chiropractors in 2020 Table of Contents The Best Digital Marketing for Chiropractors in 2020The best digital marketing for chiropractors: Online Review Generation StrategyReplying to Your ReviewsThe best digital marketing for chiropractors: Chatbot Conversation StrategyThe best digital marketing for chiropractors: Organic Search and Third-Party Directory Strategy As we are now in […]

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We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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