Upper Cervical Marketing Blog

February 10, 2020
4 Awesome UC Products to Help You Educate and Engage with Your Patients

UC Products When starting and growing an upper cervical practice there are certain UC products that can really help you educate and engage with new and existing patients. On our website, we have attempted to find you products like this from people within the upper cervical community who have created some fantastic educational products. Today […]

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April 7, 2016
How to Get a Good Video Testimonial for Your Upper Cervical Practice Part 2 of 2

Video Testimonials for Upper Cervical Practices A few months ago we wrote an article about how to get a good video testimonial and we have been receiving a lot of questions about that blog post and wanted to do a follow-up post to help clarify some of the issues surrounding video testimonials including specific recommendations for […]

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January 6, 2016
How to Get A Good Video Testimonial for Your Upper Cervical Practice Part 1 of 2

Video Testimonials There are 2 aspects of online marketing that you can never have enough of that is video testimonials and online reviews. When getting video testimonials it is important to focus on the emotion. The people that will watch this video who are struggling with the same health condition will understand what the person is going […]

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January 10, 2014
5 Key Elements of Landing Pages For Upper Cervical Chiropractors

Download your free e-book The Essential Step-By-Step Guide to Internet Marketing for the Upper Cervical Chiropractor below: Online Marketing Guide Video Landing Pages Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of […]

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October 26, 2013
How to Use a Upper Cervical Whiteboard Video to Attract New Patients

Whiteboard Videos for Chiropractors YouTube is the 2nd biggest search engine in the world, trailing only behind Google who owns YouTube. Many people say that they would rather watch a video then read text. Utilizing video for your upper cervical practice is a great idea today and going into the future. One way to create […]

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April 1, 2015
The Forgotten Part of Marketing for Your Upper Cervical Practice

The 3 Types of Marketing In an upper cervical practice at all times you should be doing 3 types of marketing: external marketing internal marketing retention marketing External Marketing External marketing would be defined as anything that you do outside of your office to bring new patients into your office. This would include: online marketing […]

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December 17, 2015
Best Ways to Obtain New Patients in 2016 Part 3 of 3

Best Ways to Obtain New Patients in 2016 Our 2015 UCM Upper Cervical Practice Survey results are coming in and our hope is that the information that we can obtain will help all upper cervical doctors be more successful in 2016. If you haven't participated in the survey yet we will continue to have it running […]

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February 15, 2014
How to Increase Referrals to Your Upper Cervical Practice

Internal Marketing for Chiropractors Certainly, it is important that you know how to create referrals from your existing patients. There are number of ways that you can do this, including: Healthcare classes New patient certificates Internal events (patient appreciation days, food drives, backpack drives, toy drives, dinner with the doc etc.) Upper cervical specific condition […]

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April 25, 2014
How to Develop a Chiropractic Marketing Plan

Upper Cervical Chiropractic Marketing Plan As the owner of an upper cervical practice it is important that you never take your foot off the gas when it comes to your marketing. Marketing needs to be a year-round month by month, week by week, day by day part of your practice. Although my specialty is in […]

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September 17, 2014
The 3 Essentials of Internal Marketing for Chiropractors

Internal Marketing for Chiropractors Whether you are new in practice or you have been an upper cervical doctor for 30 years, internal marketing is the lifeblood of any upper cervical practice. Internal marketing programs should be a consistent and important part of your practice's daily, weekly and monthly activities. If you need a way to […]

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January 3, 2014
Tired of Doing a Healthcare Class Every Week?

New Patient Class A new patient healthcare class is one of the most effective ways to build a practice. Helping a new patient understand where true health comes from and how upper cervical, and specifically your office is equipped to help them reach their health goals is essential for patient compliance, patient education, and creating […]

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December 27, 2013
Upper Cervical Practice Innovation 2014: Support Research and Grow!

Sharpen Your Axe As an upper cervical chiropractor to be successful you can never take your foot off the gas. It is important to always be learning and understanding what is going on in the world of business and marketing so your practice can be successful for years to come. If you are always focused […]

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We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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