Chiropractic Marketing Systems Not all marketing is created equal...and not all practices have the same needs. Reputation and social proof, online and community presence, and attracting new patients are a must. But while there are some similarities in the "must haves" of marketing, there are unique needs (and strengths) for each UC practice. Marketing is […]
Upper Cervical Chiropractic Practice Tools We have reached the last quarter of 2019 and it’s tempting to just coast between now and the end of the year. But your patients need you. Your team needs you. Prospective new patients need you. Your community needs you. So today I want to give you five fantastic UC […]
Chiropractic Assistants In my book Upper Cervical Practice Mastery, I discussed the importance of building a great team as a key factor of the top upper cervical practices in the world. One of the most important parts of building a great team is avoiding hiring mistakes when bringing on new chiropractic assistants. Before you can […]
You have a level of passion and investment in your practice that most (or all) of your team doesn't. So, when you have a team meeting(s) it's not uncommon they may not be all that excited. The last thing you want is for these meetings to be a waste of time with not implementation or […]
The Stop Doing List Frequently to grow your upper cervical practice you may be focused on what you need to do. But it may be more effective to think about what you need to stop doing. Wherever you are in your upper cervical practice whether you are a solo practitioner with no staff or a […]
You're an upper cervical specialist. You have the heart and skills that help bring hope and healing to sick and suffering people. And there are a TON of people in your area that need your help! But, can sick and suffering people find you online? With the vast majority of people searching online for chiropractors, […]
Upper Cervical Websites Your upper cervical website is your online hub. All social media, video content, Facebook ads, Google ads, landing pages, etc. should all be connected to your website and should flow people to your website. Since this is the case it’s very important that your website is fantastic! Not just okay. Website functionality, […]
The phone rings and you hear the front desk pick up. Although you're focused on analyzing x-rays, you can't help but listen in. It's obviously a potential patient on the call. Unfortunately, the phone quickly hangs up without a new patient consultation scheduled. You know your team has a great heart, but you can't help […]
Chiropractic Patient Referrals are Golden The upper cervical practice that fails to have a solid base of patient referrals is doomed to fail. Let's face it, attracting qualified new patients is and always has been the #1 need for the chiropractic office. Without new patients, the practice dries up. And, one of the best sources […]
Online Reputation As an Upper Cervical Specialist, you offer a unique procedure that helps many people that no one else can help. You have done hundreds of hours of postgraduate work to achieve a level of excellence that few if any do in your community. But does your reputation online reflect the top doctor that […]
Qualified new patients? When it comes to your Upper Cervical Practice there are two types of new patients: qualified and unqualified. A qualified new patient has the following characteristics: A problem you can help them with Motivation to improve their health Lives in your local area Has the ability to pay for care If someone […]
Chiropractic Marketing Events: Best External & Internal Tips You know you should be doing SOMETHING to reach your local community and cultivate internal referrals...but WHAT? There are a TON of different chiropractic marketing events to choose from, but the last thing you want is to waste your precious time (and your team's)! Here is a […]
