Upper Cervical Marketing Blog

How to Choose the BEST Internal and External Chiropractic Marketing Events

Chiropractic Marketing Events: Best External & Internal Tips You know you should be doing SOMETHING to reach your local community and cultivate internal referrals...but WHAT? There are a TON of different chiropractic marketing events to choose from, but the last thing you want is to waste your precious time (and your team's)! Here is a […]

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Chiropractic Facebook Ads: 7 Extremely Important Do's and Don'ts

Chiropractic Facebook Ads  Facebook ads have been an effective chiropractic marketing strategy for many years now. But as with everything in the internet marketing world they are always changing. Over the past few years,  diversification of advertising into other social media platforms including TikTok has become even more important for chiropractors. But even though it may […]

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Are You Having Trouble Keeping Team Members?

Building and Retaining a Great Team One of the most difficult and important parts of growing and scaling your Upper Cervical Practice is the importance of building and retaining a great team of CA’s and Associates. After you have spent the time to look for, evaluate, and hire team members for your Upper Cervical Practice […]

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How to Stop the Latest Google Changes from Killing Your Website

Recently, we've heard about the latest Google changes for search algorithms. Unfortunately, these have been causing a dramatic impact on health and wellness related websites. The end result? Decreased site traffic, weaker search rankings, and consequently a decline in new patient visits for doctors. We want your upper cervical practice to be one that not only […]

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How to Know What You Should Be Spending On Marketing in 2019

One of my favorite quotes by Dr. BJ Palmer is “early to bed, early to rise, work like hell, and advertise!”BJ understood the importance of marketing and advertising to reach the most people in your community. Word-of-mouth referrals is not enough. There are too many people that are sick and suffering in your community. And […]

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How to Pick the Best Chiropractic Marketing Plan for YOU

Best Chiropractic Marketing Plan If you're like 99% of upper cervical doctors, you got into this field because you're passionate about helping sick and suffering people find hope and healing. We both know that your practice is awesome and you can help, but the challenge remains... Getting more of the right people to come in […]

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3 Ways to Engage Patients with Chiropractic Email Marketing

Chiropractic email marketing has been around for a long time. Especially when you compare it to other online marketing approaches. Yet, it still works. Although there are many ways to communicate today, email marketing is still a reliable way to engage with potential and current patients. Today we are going to discuss 3 ways that […]

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5 Common Chiropractic Marketing Mistakes to Avoid

Chiropractic Marketing Mistakes? "We were all set for our campaign to increase our new patients. We kicked it off with a screening, followed by Facebook posts, and then an email blast. We were so discouraged when only 1 person showed up to the new patient consult." 1 out of 3 Upper Cervical Doctors say finding […]

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How to use Facebook Marketing for Chiropractors

Facebook marketing for chiropractors has been a tremendous source of qualified new patients over the past 5 to 10 years.  But it is important to understand that Facebook is always changing and if you are doing Facebook marketing yourself it can be a real challenge especially if you are attempting to run chiropractic Facebook ads. […]

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How to Select the BEST Chiropractic Marketing Agency

Choosing the BEST Chiropractic Marketing Agency You’re an upper cervical specialist. You bring a specialized service and expertise to chiropractic care that requires continued research, analysis and a pursuit of knowledge and understanding to provide the BEST care and results for your patients. Upper cervical care is what you do BEST. How should you select […]

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The Best Digital Marketing for Chiropractors in 2020

The Best Digital Marketing for Chiropractors in 2020 As we are now in 2020, I wanted to take a look at what’s working and what isn’t in the world of digital marketing for chiropractors. While there are many things you could be doing there are some that you must be doing to compete online in […]

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How can you IMPROVE in 2019 if you don’t know where you are NOW?

How can you IMPROVE in 2019 if you don’t know where you are NOW? In the first chapter of my book, Upper Cervical Practice Mastery I discuss the importance of evaluating your life to determine and know where you are now. Only by taking a realistic look at where you are now can you then […]

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