Your original upper cervical practice location is really humming and it’s time to start scaling. It’s time to open a second location to maximize your influence, impact, and income.
It's all about focusing on the right things to grow at this phase to expand or grow to add a 2nd location.
Skills You Need to Level Up:
- Mission, Vision and Core Values
Recommit to your mission and values and inspire your team to expand the vision. Opening a second location is like opening a new business so it’s important to double down on your culture and focus in on making the second location part of the culture and not its own culture. - Leadership Development
Make sure your leadership team is still aligned and focused on growing the practice and making a larger impact on the community. - Branding and Marketing - Ensure that your branding and marketing strategy positions you as the unique upper cervical specialists that you are. Develop a three year marketing plan for the new location.
In this strategy session, we will begin to assess your mission, vision, values, leader development, KRAs/KPIs, team building, associate recruiting, systems for new patients, retention, and referrals to determine what to prioritize to help you grow to 135k/mo and beyond!
