Why do I need to market my practice online?
The short answer is that’s where your ideal patient is. Marketing your upper cervical practice through online marketing is a no-brainer at this point. People in your local community are on line all the time. Facebook, Google, YouTube, Twitter, Google plus, etc. are part of a majority of your ideal patients daily lives.
Why do I need to work with an agency like Upper Cervical Marketing?
A majority of upper cervical doctors that we speak with do not have the time, energy or know how to effectively market their practice online. If you do not live and breathe online marketing and web development like we do, then there is no way that you can specialize in it and provide yourself with efficient and effective results. You would not try and build a house if you have never done it before would you? Online marketing and website development is too important to try to do piecemeal. On top of that, it can get very expensive and time consuming if you don’t know what you’re doing. Focus on what you do best, taking care of patients and running your practice, and let someone like us help you grow.
Lead Generation Program Questions
Why do you focus on conditions in your lead generation programs?
It is extremely important in marketing to meet the potential new patient where they are. A majority of people do not know anything about upper cervical and do not know that upper cervical is even an option. They just know that they have migraine headaches, fibromyalgia, vertigo etc. and they don’t want them anymore. This is where our marketing is focused on connecting with them. By attracting potential new patients to your practice that have specific conditions that respond very well to upper cervical care we are beginning the prequalification process. Our goal with all leads is that they have a specific condition that upper cervical helps on a regular basis, they are in your local area and they have expressed an interest in resolving their condition. After they come into your office then you can begin to educate them about upper cervical philosophy and the true impact upper cervical care will make on their health and life.
Which conditions are available?
We have tested a variety of different conditions in many different markets throughout the United States, Canada and other countries. The conditions that we have seen the most consistent results with are migraine headaches, vertigo and fibromyalgia. These are the primary conditions that we offer. The secondary conditions include lower back pain, neck pain and multiple sclerosis.
How many conditions come with each program?
We offer 3 different tiers in our lead generation system. The silver plan is primarily for doctors in small markets and comes with 2 of our primary conditions (choose two from migraine headaches, vertigo or fibromyalgia, low back pain/sciatica). The gold plan has 4 different conditions included (migraine headaches, vertigo, low back pain/sciatica and fibromyalgia). The platinum plan has all 4 of our conditions along with an aggressive search engine optimization and Google ad words campaigns for large competitive markets.
How long does it take before I can expect results?
This may be our most common question, and it’s a good one. The type of results and the time to see results are going to vary based on (1) the services you are using and (2) the aggressiveness of your marketing efforts. More comprehensive marketing strategies tend to yield better, quicker results and will always be recommended by Upper Cervical Marketing. All of our Upper Cervical Marketing System Programs include paid advertising through Facebook in order to get the fastest results possible. Search Engine Optimization and Social Media services alone can and do take weeks, sometimes months, before any direct results are noticed. Check out real world case studies on our client results page.
How long is the agreement?
Online marketing is a cumulative approach to marketing. Unlike one off marketing approaches such as screenings, newspaper ads, talks etc. increasing website traffic, building an email list, improving online reputation, creating content have both short-term and long-term benefits. We have found that the longer our clients are on the program the more effective it is overall. We have also found that during the initial 6 months of running our programs you will have a clear understanding of how effective our upper cervical marketing system is performing in your market. So all of our lead generation programs have a 6 month initial agreement and then you will be on a month-to-month agreement going forward. To learn more about our lead generation programs including everything that is included and pricing click this link Upper Cervical Marketing System
Website Design Questions
Why do I need a website?
Your website is the first impression that prospective patients get about your practice online. If you do not have a website or if you have a dated, poorly designed and developed website, then there is a very good chance that this prospective patient is going to move on to a competitor that has put the proper time and care into their website.
Why can’t I just use a free or cheap website service?
There is absolutely nothing preventing you from going with a free or cheap service provider to build your website. As a matter of fact, going this route is better than not having a website at all in our opinion. However, if you’re looking to build a website to actually help your practice grow, then going through the proper planning, design and development process to create an effective website is 100% necessary. Your website is your first, and sometimes your only, impression as well. Make sure that it makes the best possible imprint by having a professional team like ours build it correctly from the start.
Will I own my website?
Yes. All Upper Cervical Marketing websites are owned entirely by the clients we designed and built them for. Although our clients rarely have moved there website to someone else, you most certainly have the option to do so.
What do I need to provide to you to build the website?
The more information we have from each client before beginning a project the smoother and quicker the project goes. Ideally, we would like to have the following things before any website build is started; (1) approved sitemap, (2) high resolution logo files, (3) high resolution image files, (4) completed content, (5) domain registrar login info, (6) current web host login info, (7) current CMS login info, (8) current analytics and webmaster tools login info, (9) 3rd party tool login info and (10) completed getting started checklist.
What access do I get to my website?
All of our website clients get full access to their website. This includes control panel access, WordPress administrative access, FTP access and database access.
Will my website be mobile-friendly?
All Upper Cervical Marketing websites are built to be responsive. Responsive websites are entirely mobile friendly and are the method of choice by our development and marketing teams for performance and SEO reasons.