The Upper Cervical Marketing Podcast

Join Dr. Bill Davis and Tony Hook as they interview a variety of leaders in the upper cervical community about practical and relevant topics facing the UC doctor. Click on any of the below links to listen in to start receiving expert insights and advice!
July 15, 2024
UCM 219: How to Build a UC Specific Patient Education System Without Spending Months Developing It!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. Patient education is the number one way to generate new patients from inside your practice. In this podcast, we discuss how to build an upper cervical specific patient education system without spending months developing it. Links discussed in the show: Practice Growth […]

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July 8, 2024
UCM 218: How Does an Associate Master Move to the Next Practice Growth Stage?

Dr. Bill Davis joins the Upper Cervical Marketing Podcast. Practice Growth Stage IV: The Associate Master Stage has great opportunities but also great challenges. In this podcast, Dr. Bill Davis discusses the Associate Master stage including skills needed to level up, what to focus on and much more. Links discussed in the show: Practice Growth […]

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July 1, 2024
UCM 217: Developing A Plan for Transitioning Out of Practice

Dr. Gary Boring joins the Upper Cervical Marketing Podcast. Every upper cervical doctor will eventually transition out of practice. Unfortunately, and all too often, when a doctor retires or has to retire due to unforeseen circumstances, there is no plan set in place and the practice just stops. Dr. Boring has successfully transitioned out of […]

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June 24, 2024
UCM 216: 4 Boxes You Must Check before Hiring Your 1st Associate

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses 4 boxes that you must check before hiring your first associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity […]

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June 17, 2024
UCM 215: How to Stop Seeing Patients and See Your Practice Grow!

Dr. Ed Gigliotti joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Dr. Ed discuss how he was able to step out of the patient care aspects of his role and still grow his practice. Dr. Davis and Dr. Ed discuss specific steps to take and […]

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June 10, 2024
UCM 214: Leveling up through the Stages of Practice Growth Part Two

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss practice growth stage four through seven. Dr. Davis and Tony discuss specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get […]

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June 5, 2024
UCM 213: How does a Trailblazing Doc move to the next practice growth stage?

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists with one associate can continue to grow their practice and add a second associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check […]

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May 24, 2024
UCM 212: 5 Strategies to Amplify Profitability in Your Upper Cervical Practice!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists can maximize profitability in their practices. Dr. Davis discusses how to minimize overhead, charge for what you’re worth, understand your labor efficiency ratio and much more. Check out this […]

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May 20, 2024
UCM 211: Aligning Purpose and Practice: A Chiropractic Journey

Dr. Bill Henry joins the Upper Cervical Marketing Podcast from InTouch Chiropractic in Ocean NJ. In this UCM Podcast, Tony Hook discusses how Dr. Henry has aligned purpose and practice in his chiropractic journey. Dr. Henry shares incredible stories from his many decades of practice. Check out this podcast and begin to get clarity on […]

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May 6, 2024
UCM 210: How Does a Misaligned Doc Move to the Next Practice Growth Stage

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how a doctor in the Misaligned Doc Stage (practice growth stage II) can level up. Dr. Davis specifically discusses team challenges and role clarification that is necessary. Check out this podcast and begin […]

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April 29, 2024
UCM 209: Successfully Building a Multiple Practice System to Serve Your Community

Dr. Kerry Johnson joins the Upper Cervical Marketing Podcast from Johnson Spinal Care in Minnesota. In this UCM Podcast, Dr. Bill Davis discusses lessons that Dr. Kerry Johnson has learned over the past 38 years about hiring and developing associates, opening multiple locations and integrating their core values throughout the organization. Dr. Johnson has built […]

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April 22, 2024
UCM 208: 7 Ways to Glorify God with Your Upper Cervical Practice!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses seven ways to glorify God with your upper cervical practice. Dr. Bill discusses the opportunities an upper cervical specialist has to advance the kingdom of God through their practice. Check out this podcast […]

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UCM 219: How to Build a UC Specific Patient Education System Without Spending Months Developing It!
UCM 219: How to Build a UC Specific Patient Education System Without Spending Months Developing It!
Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. Patient education is the number one way to generate new patients from inside your practice. In this podcast, we discuss how to[...]
Read More
UCM 218: How Does an Associate Master Move to the Next Practice Growth Stage?
UCM 218: How Does an Associate Master Move to the Next Practice Growth Stage?
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. Practice Growth Stage IV: The Associate Master Stage has great opportunities but also great challenges. In this podcast, Dr. Bill Davis discusses the Associate Master stage[...]
Read More
UCM 217: Developing A Plan for Transitioning Out of Practice
UCM 217: Developing A Plan for Transitioning Out of Practice
Dr. Gary Boring joins the Upper Cervical Marketing Podcast. Every upper cervical doctor will eventually transition out of practice. Unfortunately, and all too often, when a doctor retires or has to retire due to unforeseen[...]
Read More
UCM 216: 4 Boxes You Must Check before Hiring Your 1st Associate
UCM 216: 4 Boxes You Must Check before Hiring Your 1st Associate
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses 4 boxes that you must check before hiring your first associate. Dr. Davis discusses[...]
Read More
UCM 215: How to Stop Seeing Patients and See Your Practice Grow!
UCM 215: How to Stop Seeing Patients and See Your Practice Grow!
Dr. Ed Gigliotti joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Dr. Ed discuss how he was able to step out of the patient care[...]
Read More
UCM 214: Leveling up through the Stages of Practice Growth Part Two
UCM 214: Leveling up through the Stages of Practice Growth Part Two
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss practice growth stage four through seven. Dr. Davis and Tony[...]
Read More
UCM 213: How does a Trailblazing Doc move to the next practice growth stage?
UCM 213: How does a Trailblazing Doc move to the next practice growth stage?
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists with one associate can continue to grow their practice[...]
Read More
UCM 212: 5 Strategies to Amplify Profitability in Your Upper Cervical Practice!
UCM 212: 5 Strategies to Amplify Profitability in Your Upper Cervical Practice!
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists can maximize profitability in their practices. Dr. Davis discusses[...]
Read More
UCM 211: Aligning Purpose and Practice: A Chiropractic Journey
UCM 211: Aligning Purpose and Practice: A Chiropractic Journey
Dr. Bill Henry joins the Upper Cervical Marketing Podcast from InTouch Chiropractic in Ocean NJ. In this UCM Podcast, Tony Hook discusses how Dr. Henry has aligned purpose and practice in his chiropractic journey. Dr.[...]
Read More
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