The UCM Podcast

Join Dr. Bill Davis and Tony Hook of UCM Practice Growth Systems as they interview a variety of leaders in the upper cervical community about practical and relevant topics facing the upper cervical chiropractic specialist. Click on any of the links below to listen in to expert insights and advice so can grow your practice and help more people!
April 3, 2023
UCM 175: How to Break Practice Records Consistently Each Year with Dr. Larry Arbeitman

Dr. Larry Arbeitman on the Upper Cervical Marketing Podcast Dr. Larry Arbeitman joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic in New Jersey. In this UCM Podcast, Tony Hook interviews Dr. Larry who shares how he has been able to grow his practice year after year. We cover key areas to focus […]

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March 20, 2023
UCM 174: Authenticity, Certainty and Having the Confidence to Charge for What You Do with Dr. Alison Bremner

Dr. Alison Bremner on the Upper Cervical Marketing Podcast Dr. Alison Bremner joins us on the Upper Cervical Marketing Podcast from Atlas Chiropractic in Boulder, Colorado. In this UCM Podcast, Dr. Bill Davis interviews Dr. Alison who shares her journey of how she went from trying to be someone else to being her authentic self and […]

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March 6, 2023
UCM 173: Serving people by addressing the root causes of dis-ease with Dr. Josh Henk

Dr. Josh Henk on the Upper Cervical Marketing Podcast Dr. Josh Henk joins us on the Upper Cervical Marketing Podcast from Transcendence Family Wellness Center. In this UCM Podcast, Tony Hook interviews Dr. Josh who shares some of his journey into chiropractic and how his philosophy and style has developed over the years. We discuss how […]

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February 20, 2023
UCM 172: 10 Ways to Effectively Reach Your Community with Dr. Bill Davis

Dr. Bill Davis on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Bill Davis who discusses 10 ways to reach your community effectively this year. All 10 of these important steps can be applied right away to more effectively reach your community and grow your practice. We also discuss our Hiring […]

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February 6, 2023
UCM 171: Finding Your Way to Success with Dr. Michelle Speranza

Dr. Michelle Speranza on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Michelle Speranza who shares her journey as an associate for five years in a solid practice and now starting her own practice in the Calgary Alberta area. We also discuss how Dr. Michelle found success as an associate […]

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January 16, 2023
UCM 170: Journey to Excellence in Your Upper Cervical Practice with Dr. Marshall Dickholtz Jr.

Dr. Marshall Dickholtz Jr. on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Marshall Dickholtz Jr. who shares his journey to excellence that has taken place throughout his life including over 40 years in practice. We also discuss how Dr. Marshall is able to continue to be excited about practice […]

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January 2, 2023
UCM 169: Setting Clear Expectations with Your Team and Patients with Dr. Mychal Beebe

Dr. Mychal Beebe on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Mychal Beebe who shares key expectations to set with new and existing team members and new and existing patients. We also discuss how Dr. Beebe is able to maximize her schedule to produce multiple positive outcomes. We also […]

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December 19, 2022
UCM 168: 2022 Upper Cervical Practice Survey Results Breakdown with Dr. Bill Davis

Dr. Bill Davis on the Upper Cervical Marketing Podcast Dr. Bill Davis joins the Upper Cervical Marketing Podcast to talk about the 2022 upper cervical practice survey. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares 11 takeaways from the data that can help your practice immediately.  We also discuss Dr. Bill Davis’s book […]

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December 5, 2022
UCM 167: Cultivating a Healthy Doctor Team Environment with Dr. Emily Savage

Dr. Emily Savage on the Upper Cervical Marketing Podcast Dr. Emily Savage joins us on the Upper Cervical Marketing Podcast from Revive Upper Cervical Chiropractic. In this UCM Podcast, Tony Hook interviews Dr. Emily who shares her journey into chiropractic and joining an office team. We discuss how to she has been able to find a […]

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November 21, 2022
UCM 166: Finding Your Path to UC Practice Success with Dr. Jane Brewer

Dr. Jane Brewer on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Jane Brewer about the path of success that she has traveled over the past seven years. We also discuss how Dr. Jane has established effective relationships with health practitioners in her community. We also discuss our core values […]

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November 7, 2022
UCM 165: The Secret Sauce for the Associate-Owner Doctor Experience with Dr. Luiza Castro

Dr. Luiza Castro on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Luiza Castro from Arete Upper Cervical Chiropractic Care. Dr. Luiza shares her experience in a multi-doctor office. We discuss how to the team works together and creates a very positive and productive environment that brings many wins to all […]

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October 17, 2022
UCM 164: 8 Common Mistakes Your CA Is Making in the New Patient Phone Call.

Dr. Bill Davis on the Upper Cervical Marketing Podcast Dr. Bill Davis joins the Upper Cervical Marketing Podcast to talk about the chiropractic sales process. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares 8 common mistakes that CA’s are making better sabotaging the new patient process. We also discuss an overview of the […]

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UCM 178: Connecting with the Person Who Has the Atlas Subluxation with Dr. Jeremy Kerrigan
UCM 178: Connecting with the Person Who Has the Atlas Subluxation with Dr. Jeremy Kerrigan
Dr. Jeremy Kerrigan on the Upper Cervical Marketing Podcast Dr. Jeremy Kerrigan joins us on the Upper Cervical Marketing Podcast from Mesa Arizona. In this UCM Podcast, Dr. Bill Davis interviews Dr. Jeremy who shares how[...]
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UCM 177: The Shifting Landscape of Upper Cervical Practice since 2020 with Dr. Grant Dennis
UCM 177: The Shifting Landscape of Upper Cervical Practice since 2020 with Dr. Grant Dennis
Dr. Grant Dennis on the Upper Cervical Marketing Podcast Dr. Grant Dennis joins us on the Upper Cervical Marketing Podcast from The Specific Chiropractic Centers in Arkansas. In this UCM Podcast, Dr. Bill Davis interviews Dr.[...]
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UCM 176: Upper Cervical Practice Mastery 2nd edition with Dr. Bill Davis and Tony Hook
UCM 176: Upper Cervical Practice Mastery 2nd edition with Dr. Bill Davis and Tony Hook
Dr. Bill Davis and Tony Hook on the Upper Cervical Marketing Podcast Dr. Bill Davis and Tony Hook joins the Upper Cervical Marketing Podcast to discuss the release of the second edition of Upper Cervical[...]
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UCM 175: How to Break Practice Records Consistently Each Year with Dr. Larry Arbeitman
UCM 175: How to Break Practice Records Consistently Each Year with Dr. Larry Arbeitman
Dr. Larry Arbeitman on the Upper Cervical Marketing Podcast Dr. Larry Arbeitman joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic in New Jersey. In this UCM Podcast, Tony Hook interviews Dr. Larry[...]
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UCM 174: Authenticity, Certainty and Having the Confidence to Charge for What You Do with Dr. Alison Bremner
UCM 174: Authenticity, Certainty and Having the Confidence to Charge for What You Do with Dr. Alison Bremner
Dr. Alison Bremner on the Upper Cervical Marketing Podcast Dr. Alison Bremner joins us on the Upper Cervical Marketing Podcast from Atlas Chiropractic in Boulder, Colorado. In this UCM Podcast, Dr. Bill Davis interviews Dr. Alison[...]
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UCM 173: Serving people by addressing the root causes of dis-ease with Dr. Josh Henk
UCM 173: Serving people by addressing the root causes of dis-ease with Dr. Josh Henk
Dr. Josh Henk on the Upper Cervical Marketing Podcast Dr. Josh Henk joins us on the Upper Cervical Marketing Podcast from Transcendence Family Wellness Center. In this UCM Podcast, Tony Hook interviews Dr. Josh who shares[...]
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UCM 172: 10 Ways to Effectively Reach Your Community with Dr. Bill Davis
UCM 172: 10 Ways to Effectively Reach Your Community with Dr. Bill Davis
Dr. Bill Davis on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Bill Davis who discusses 10 ways to reach your community effectively this year. All 10 of these important steps[...]
Read More
UCM 171: Finding Your Way to Success with Dr. Michelle Speranza
UCM 171: Finding Your Way to Success with Dr. Michelle Speranza
Dr. Michelle Speranza on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Michelle Speranza who shares her journey as an associate for five years in a solid practice and now[...]
Read More
UCM 170: Journey to Excellence in Your Upper Cervical Practice with Dr. Marshall Dickholtz Jr.
UCM 170: Journey to Excellence in Your Upper Cervical Practice with Dr. Marshall Dickholtz Jr.
Dr. Marshall Dickholtz Jr. on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Marshall Dickholtz Jr. who shares his journey to excellence that has taken place throughout his life including[...]
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