The Upper Cervical Marketing Podcast

Join Dr. Bill Davis as he interviews a variety of leaders in the upper cervical community about practical and relevant topics facing the UC doctor. Click on any of the below links to listen in to start receiving expert insights and advice!
September 19, 2022
UCM 162: The Many Paths to Success in UC Chiropractic with Dr. Autumn Olvera

Dr. Autumn Olvera on the Upper Cervical Marketing Podcast Dr. Autumn Olvera joins the Upper Cervical Marketing Podcast from Hickory North Carolina. In this UCM Podcast, Dr. Bill Davis interviews Dr. Autumn who shares how she has found the right associate position to help her be successful in practice and life. We also discuss the many […]

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September 5, 2022
UCM 161: Uniting Your Vision with Your Team’s KPI’s with Dr. Kyle Konas

Dr. Kyle Konas on the Upper Cervical Marketing Podcast Dr. Kyle Konas returns to the Upper Cervical Marketing Podcast from Traverse City Michigan. In this UCM Podcast, Dr. Bill Davis interviews Dr. Kyle who shares how he has been able to build a very successful practice in four years through uniting his vision, his team, and […]

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August 15, 2022
UCM 160: Key Steps for Achieving Your Upper Cervical Mission with Dr. Rick Means

Dr. Rick Means on the Upper Cervical Marketing Podcast Dr. Rick Means returns to the Upper Cervical Marketing Podcast from Florida. In this UCM Podcast, Tony Hook interviews Dr. Rick who shares his passion to advance the mission of upper cervical. We discuss how to stay on point in your practice, effectively raise up new doctors, […]

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August 1, 2022
UCM 159: Is Your Personal Purpose Driving Your Practice Mission with Dr. Bill Davis

Dr. Bill Davis on the Upper Cervical Marketing Podcast Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the power of your personal purpose and how when it drives your practice mission your community impact goes through the roof. We discussed all of […]

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July 18, 2022
UCM 158: Creating and Maintaining Balance in Practice, Family, and Life with Dr. Joey Miles

Dr. Joey Miles on the Upper Cervical Marketing Podcast Dr. Joey Miles joins us on the Upper Cervical Marketing Podcast from Hickory, NC. In this UCM Podcast, Tony Hook interviews Dr. Joey who shares his upper cervical journey and how he has prioritized his life to create a healthy and sustainable balance. We unfold some of […]

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July 4, 2022
UCM 157: Building Patient Trust and Long-term Success with Authenticity with Dr. Adam Tedder

Dr. Adam Tedder on the Upper Cervical Marketing Podcast Dr. Adam Tedder joins us on the Upper Cervical Marketing Podcast from Suwanee, GA. In this UCM Podcast, Tony Hook interviews Dr. Adam who shares the importance of running your practice in a way that is congruent with your values and who you are. We cover things […]

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June 20, 2022
UCM 156: Building a Legacy to Serve Your Community and Beyond with Dr. Bart Patzer

Dr. Bart Patzer on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Bart Patzer who shares how he has helped docs to build thriving practices through cultivating a powerful team of associates and partners. We cover specific steps that practice owners, students, and new docs can better connect and team up. […]

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June 6, 2022
UCM 155: How to Take an Extra Day off Each Week with Dr. Bill Davis

Dr. Bill Davis on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Bill Davis who shares a step-by-step guide to taking an extra day off each week. Dr. Bill Davis literally wrote the book on upper cervical practice in Upper Cervical Practice Mastery: Learn Success Secrets of the World’s Top Upper […]

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May 16, 2022
UCM 154: Handling Objections and Building Systems with Dr. Matthew Wolfertz

Dr. Matthew Wolfertz on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Matthew Wolfertz who shares his journey to successful practice through many different challenges and obstacles. We discussed the importance of handling objections and building systems to build a great upper cervical practice!  We also discuss our Organizational Chart […]

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May 2, 2022
UCM 153: How to Prepare for the Complex Cases with Dr. Geoff Besso

Dr. Geoff Besso on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Geoff who shares how he prepares for the tough upper cervical cases that inevitably come into the office. We also discuss the upward trend in complex cases and share some resources at your disposal. Listen in to learn more […]

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April 18, 2022
UCM 152: Finding a Care Plan that Works for You and Your Patients with Dr. Kerry Johnson

Dr. Kerry Johnson on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Kerry Johnson who shares his journey into upper cervical care and some of the crossroads he has faced over the years. We unpack how he overcame various roadblocks as well as implemented and adapted his care plans over the […]

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April 4, 2022
UCM 151: Advancing Chiropractic Imaging through Cone Beam CT with Dr. Tyler Evans

Dr. Tyler Evans on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Tyler Evans who shares his pursuit of excellence, specifically in the realm of imaging. We discuss the pursuit of increased patient results through chiropractic advancements and innovations. Listen in to learn more about advanced imaging and where the future […]

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UCM 165: The Secret Sauce for the Associate-Owner Doctor Experience with Dr. Luiza Castro
UCM 165: The Secret Sauce for the Associate-Owner Doctor Experience with Dr. Luiza Castro
Dr. Luiza Castro on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Luiza Castro from Arete Upper Cervical Chiropractic Care. Dr. Luiza shares her experience in a multi-doctor office. We discuss[...]
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UCM 164: 8 Common Mistakes Your CA Is Making in the New Patient Phone Call.
UCM 164: 8 Common Mistakes Your CA Is Making in the New Patient Phone Call.
Dr. Bill Davis on the Upper Cervical Marketing Podcast Dr. Bill Davis joins the Upper Cervical Marketing Podcast to talk about the chiropractic sales process. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares[...]
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UCM 163: Wake up Humans! How Dr. Steve Judson is Waking up the World.
UCM 163: Wake up Humans! How Dr. Steve Judson is Waking up the World.
Dr. Steve Judson on the Upper Cervical Marketing Podcast Dr. Steve Judson joins the Upper Cervical Marketing Podcast from Newington Connecticut. In this UCM Podcast, Dr. Bill Davis interviews Dr. Steve who shares how he has[...]
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UCM 162: The Many Paths to Success in UC Chiropractic with Dr. Autumn Olvera
UCM 162: The Many Paths to Success in UC Chiropractic with Dr. Autumn Olvera
Dr. Autumn Olvera on the Upper Cervical Marketing Podcast Dr. Autumn Olvera joins the Upper Cervical Marketing Podcast from Hickory North Carolina. In this UCM Podcast, Dr. Bill Davis interviews Dr. Autumn who shares how she[...]
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UCM 161: Uniting Your Vision with Your Team’s KPI’s with Dr. Kyle Konas
UCM 161: Uniting Your Vision with Your Team’s KPI’s with Dr. Kyle Konas
Dr. Kyle Konas on the Upper Cervical Marketing Podcast Dr. Kyle Konas returns to the Upper Cervical Marketing Podcast from Traverse City Michigan. In this UCM Podcast, Dr. Bill Davis interviews Dr. Kyle who shares how[...]
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UCM 160: Key Steps for Achieving Your Upper Cervical Mission with Dr. Rick Means
UCM 160: Key Steps for Achieving Your Upper Cervical Mission with Dr. Rick Means
Dr. Rick Means on the Upper Cervical Marketing Podcast Dr. Rick Means returns to the Upper Cervical Marketing Podcast from Florida. In this UCM Podcast, Tony Hook interviews Dr. Rick who shares his passion to advance[...]
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UCM 159: Is Your Personal Purpose Driving Your Practice Mission with Dr. Bill Davis
UCM 159: Is Your Personal Purpose Driving Your Practice Mission with Dr. Bill Davis
Dr. Bill Davis on the Upper Cervical Marketing Podcast Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the power of your personal[...]
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UCM 158: Creating and Maintaining Balance in Practice, Family, and Life with Dr. Joey Miles
UCM 158: Creating and Maintaining Balance in Practice, Family, and Life with Dr. Joey Miles
Dr. Joey Miles on the Upper Cervical Marketing Podcast Dr. Joey Miles joins us on the Upper Cervical Marketing Podcast from Hickory, NC. In this UCM Podcast, Tony Hook interviews Dr. Joey who shares his upper[...]
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UCM 157: Building Patient Trust and Long-term Success with Authenticity with Dr. Adam Tedder
UCM 157: Building Patient Trust and Long-term Success with Authenticity with Dr. Adam Tedder
Dr. Adam Tedder on the Upper Cervical Marketing Podcast Dr. Adam Tedder joins us on the Upper Cervical Marketing Podcast from Suwanee, GA. In this UCM Podcast, Tony Hook interviews Dr. Adam who shares the importance[...]
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