The Upper Cervical Marketing Podcast

Join Dr. Bill Davis as he interviews a variety of leaders in the upper cervical community about practical and relevant topics facing the UC doctor. Click on any of the below links to listen in to start receiving expert insights and advice!
January 16, 2023
UCM 170: Journey to Excellence in Your Upper Cervical Practice with Dr. Marshall Dickholtz Jr.

Dr. Marshall Dickholtz Jr. on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Marshall Dickholtz Jr. who shares his journey to excellence that has taken place throughout his life including over 40 years in practice. We also discuss how Dr. Marshall is able to continue to be excited about practice […]

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January 2, 2023
UCM 169: Setting Clear Expectations with Your Team and Patients with Dr. Mychal Beebe

Dr. Mychal Beebe on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Mychal Beebe who shares key expectations to set with new and existing team members and new and existing patients. We also discuss how Dr. Beebe is able to maximize her schedule to produce multiple positive outcomes. We also […]

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December 19, 2022
UCM 168: 2022 Upper Cervical Practice Survey Results Breakdown with Dr. Bill Davis

Dr. Bill Davis on the Upper Cervical Marketing Podcast Dr. Bill Davis joins the Upper Cervical Marketing Podcast to talk about the 2022 upper cervical practice survey. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares 11 takeaways from the data that can help your practice immediately.  We also discuss Dr. Bill Davis’s book […]

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December 5, 2022
UCM 167: Cultivating a Healthy Doctor Team Environment with Dr. Emily Savage

Dr. Emily Savage on the Upper Cervical Marketing Podcast Dr. Emily Savage joins us on the Upper Cervical Marketing Podcast from Revive Upper Cervical Chiropractic. In this UCM Podcast, Tony Hook interviews Dr. Emily who shares her journey into chiropractic and joining an office team. We discuss how to she has been able to find a […]

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November 21, 2022
UCM 166: Finding Your Path to UC Practice Success with Dr. Jane Brewer

Dr. Jane Brewer on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Jane Brewer about the path of success that she has traveled over the past seven years. We also discuss how Dr. Jane has established effective relationships with health practitioners in her community. We also discuss our core values […]

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November 7, 2022
UCM 165: The Secret Sauce for the Associate-Owner Doctor Experience with Dr. Luiza Castro

Dr. Luiza Castro on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Luiza Castro from Arete Upper Cervical Chiropractic Care. Dr. Luiza shares her experience in a multi-doctor office. We discuss how to the team works together and creates a very positive and productive environment that brings many wins to all […]

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October 17, 2022
UCM 164: 8 Common Mistakes Your CA Is Making in the New Patient Phone Call.

Dr. Bill Davis on the Upper Cervical Marketing Podcast Dr. Bill Davis joins the Upper Cervical Marketing Podcast to talk about the chiropractic sales process. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares 8 common mistakes that CA’s are making better sabotaging the new patient process. We also discuss an overview of the […]

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October 3, 2022
UCM 163: Wake up Humans! How Dr. Steve Judson is Waking up the World.

Dr. Steve Judson on the Upper Cervical Marketing Podcast Dr. Steve Judson joins the Upper Cervical Marketing Podcast from Newington Connecticut. In this UCM Podcast, Dr. Bill Davis interviews Dr. Steve who shares how he has developed solid listening and educational systems focused on the outcome of waking people up. We also discuss how he has […]

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September 19, 2022
UCM 162: The Many Paths to Success in UC Chiropractic with Dr. Autumn Olvera

Dr. Autumn Olvera on the Upper Cervical Marketing Podcast Dr. Autumn Olvera joins the Upper Cervical Marketing Podcast from Hickory North Carolina. In this UCM Podcast, Dr. Bill Davis interviews Dr. Autumn who shares how she has found the right associate position to help her be successful in practice and life. We also discuss the many […]

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September 5, 2022
UCM 161: Uniting Your Vision with Your Team’s KPI’s with Dr. Kyle Konas

Dr. Kyle Konas on the Upper Cervical Marketing Podcast Dr. Kyle Konas returns to the Upper Cervical Marketing Podcast from Traverse City Michigan. In this UCM Podcast, Dr. Bill Davis interviews Dr. Kyle who shares how he has been able to build a very successful practice in four years through uniting his vision, his team, and […]

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August 15, 2022
UCM 160: Key Steps for Achieving Your Upper Cervical Mission with Dr. Rick Means

Dr. Rick Means on the Upper Cervical Marketing Podcast Dr. Rick Means returns to the Upper Cervical Marketing Podcast from Florida. In this UCM Podcast, Tony Hook interviews Dr. Rick who shares his passion to advance the mission of upper cervical. We discuss how to stay on point in your practice, effectively raise up new doctors, […]

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August 1, 2022
UCM 159: Is Your Personal Purpose Driving Your Practice Mission with Dr. Bill Davis

Dr. Bill Davis on the Upper Cervical Marketing Podcast Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the power of your personal purpose and how when it drives your practice mission your community impact goes through the roof. We discussed all of […]

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UCM 176: Upper Cervical Practice Mastery 2nd edition with Dr. Bill Davis and Tony Hook
UCM 176: Upper Cervical Practice Mastery 2nd edition with Dr. Bill Davis and Tony Hook
Dr. Bill Davis and Tony Hook on the Upper Cervical Marketing Podcast Dr. Bill Davis and Tony Hook joins the Upper Cervical Marketing Podcast to discuss the release of the second edition of Upper Cervical[...]
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UCM 175: How to Break Practice Records Consistently Each Year with Dr. Larry Arbeitman
UCM 175: How to Break Practice Records Consistently Each Year with Dr. Larry Arbeitman
Dr. Larry Arbeitman on the Upper Cervical Marketing Podcast Dr. Larry Arbeitman joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic in New Jersey. In this UCM Podcast, Tony Hook interviews Dr. Larry[...]
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UCM 174: Authenticity, Certainty and Having the Confidence to Charge for What You Do with Dr. Alison Bremner
UCM 174: Authenticity, Certainty and Having the Confidence to Charge for What You Do with Dr. Alison Bremner
Dr. Alison Bremner on the Upper Cervical Marketing Podcast Dr. Alison Bremner joins us on the Upper Cervical Marketing Podcast from Atlas Chiropractic in Boulder, Colorado. In this UCM Podcast, Dr. Bill Davis interviews Dr. Alison[...]
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UCM 173: Serving people by addressing the root causes of dis-ease with Dr. Josh Henk
UCM 173: Serving people by addressing the root causes of dis-ease with Dr. Josh Henk
Dr. Josh Henk on the Upper Cervical Marketing Podcast Dr. Josh Henk joins us on the Upper Cervical Marketing Podcast from Transcendence Family Wellness Center. In this UCM Podcast, Tony Hook interviews Dr. Josh who shares[...]
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UCM 172: 10 Ways to Effectively Reach Your Community with Dr. Bill Davis
UCM 172: 10 Ways to Effectively Reach Your Community with Dr. Bill Davis
Dr. Bill Davis on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Bill Davis who discusses 10 ways to reach your community effectively this year. All 10 of these important steps[...]
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UCM 171: Finding Your Way to Success with Dr. Michelle Speranza
UCM 171: Finding Your Way to Success with Dr. Michelle Speranza
Dr. Michelle Speranza on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Michelle Speranza who shares her journey as an associate for five years in a solid practice and now[...]
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UCM 170: Journey to Excellence in Your Upper Cervical Practice with Dr. Marshall Dickholtz Jr.
UCM 170: Journey to Excellence in Your Upper Cervical Practice with Dr. Marshall Dickholtz Jr.
Dr. Marshall Dickholtz Jr. on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Marshall Dickholtz Jr. who shares his journey to excellence that has taken place throughout his life including[...]
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UCM 169: Setting Clear Expectations with Your Team and Patients with Dr. Mychal Beebe
UCM 169: Setting Clear Expectations with Your Team and Patients with Dr. Mychal Beebe
Dr. Mychal Beebe on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Mychal Beebe who shares key expectations to set with new and existing team members and new and existing[...]
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UCM 168: 2022 Upper Cervical Practice Survey Results Breakdown with Dr. Bill Davis
UCM 168: 2022 Upper Cervical Practice Survey Results Breakdown with Dr. Bill Davis
Dr. Bill Davis on the Upper Cervical Marketing Podcast Dr. Bill Davis joins the Upper Cervical Marketing Podcast to talk about the 2022 upper cervical practice survey. In this UCM Podcast, Tony Hook interviews Dr. Bill[...]
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