The Upper Cervical Marketing Podcast

Join Dr. Bill Davis as he interviews a variety of leaders in the upper cervical community about practical and relevant topics facing the UC doctor. Click on any of the below links to listen in to start receiving expert insights and advice!
May 17, 2021
UCM 130: Doubling a Successful Practice in the Middle of the Pandemic with Dr. Mercedes Cook

Dr. Mercedes Cook on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Mercedes Cook of Upper Cervical Chiropractic San Diego in San Diego, California. We discuss how Dr. Cook was able to double her practice over the last year in the middle of the pandemic. We go over the specific […]

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May 3, 2021
UCM 129: Serving Your Community through Relationship Building with Dr. Rick Means

Dr. Rick Means II on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Rick Means II of Corrective Spinal Care of Florida in Cape Coral, Florida. We discuss how his highly successful practice is continuing to grow through an effective referral strategy plan. We go over the specific methodology Dr. Rick […]

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April 19, 2021
UCM 128: The Power of Pivoting throughout Your Chiropractic Journey with Dr. Jonathan Lazar

Dr. Jonathan Lazar on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Jonathan Lazar, Clinic Director of Lazar Spinal Care in Ann Arbor, Michigan. We discuss how Dr. Lazar has pivoted over the years when it comes to how he hires and trains his team, his marketing, and so much […]

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April 5, 2021
UCM 127: Forging Success Through the Power of Leadership and Team Building with Dr. Lucas and Amy Watterson

Dr. Lucas and Amy Watterson on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Drs. Lucas and Amy Watterson of Mountain State Wellness in Morgantown, West Virginia. We discuss how they have sustained a highly successful practice and plan on growing to be an ultra-high performing office. We dig into leadership mindset […]

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March 15, 2021
UCM 126: How to Have Margin to Grow with Dr. Larry Arbeitman

Dr. Larry Arbeitman on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Larry Arbeitman Clinic Director of Upper Cervical Chiropractic of Monmouth in Morganville New Jersey. We discuss how Dr. Arbeitman was able to hire 2 additional Associates and 2 new CA’s to help him continue to grow his million-dollar […]

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March 1, 2021
UCM 125:How Dr. Rachae Bell Collected a Million Dollars in 2020

Dr. Rachae Bell on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Rachae Bell Clinic Director of Clear Chiropractic in Spokane Washington. We discuss how Dr. Bell opened a second location in the middle of the pandemic and was able to have her first year of a million-dollar practice in […]

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February 15, 2021
UCM 124: Keys to Growth in 2021 with Dr. Bill Davis

Dr. Bill Davis on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Bill Davis Founder and CEO of Upper Cervical Marketing. We discuss the key is to building a successful practice in 2021. Dr. Bill specifically shares the most important strategies to focus on in today’s environment. Listen in to hear […]

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February 1, 2021
UCM 123: Forging Success During Times of Adversity and Need with Dr. Ian Davis-Tremayne

Dr. Ian Davis-Tremayne on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Ian Davis-Tremayne with Upper Cervical Chiropractic of Marin in Mill Valley, California. We discuss how he has built a highly successful practice, chiropractic training program, and coaching business. Dr. Ian specifically shares the mindset, philosophies, and strategies that have […]

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January 18, 2021
UCM 122: Practicing with Passion and Purpose with Dr. Julie Mayer Hunt

Dr. Julie Mayer Hunt on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Julie Mayer Hunt of Mayer Chiropractic in Clearwater, Florida. We discuss how she continues to practice with passion and purpose, even decades into practice. Listen in to hear the impact she is continuing to make in her […]

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January 4, 2021
UCM 121: Creating Successful Win Win Relationships for Associates and Practice Owners with Dr. Jamie Cramer

Dr. Jamie Cramer on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Jamie Cramer of  Precise Chiropractic in Troy, Michigan. We discuss how she effectively recruits associates and interns and how she empowers and builds them up. Listen in to hear the team building strategies and the wins she cultivates for […]

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December 21, 2020
UCM 120: Buying a Successful Practice and Growing It to a New Level with Dr. Max Pohl

Dr. Max Pohl on Buying a Successful Practice In this UCM Podcast, Dr. Bill Davis hosts Dr. Max Pohl of Balance Chiropractic in Colorado Springs, Colorado. We discussed his journey in buying a successful practice and doubling it in a relatively short time. He also shares how he was able to double his fees as well!  […]

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December 7, 2020
UCM 119: Finding and maintaining your balance in life and practice with Dr. Trish Gregg

Dr. Patricia Gregg on finding balance in life and practice In this UCM Podcast, Tony Hook hosts Dr. Patricia Gregg of Back n Balance in Austin, Texas. We discuss her journey into Chiropractic, the rapid growth she saw, and working with a team of associates. She also shares something new that is on the horizon! Join […]

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UCM 142: Cultivating a Dynamic and Positive Office Team with Dr. Jordan and Dallas Ausmus
UCM 142: Cultivating a Dynamic and Positive Office Team with Dr. Jordan and Dallas Ausmus
Drs. Jordan and Dallas Ausmus on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews the team at Advanced Wellness Clinic in Calgary, Alberta. We go over how they have been able to[...]
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UCM 141: Key factors for achieving consistent, steady growth and maxing out your practice with Dr. Chase O’Keefe
UCM 141: Key factors for achieving consistent, steady growth and maxing out your practice with Dr. Chase O’Keefe
Dr. Chase O’Keefe on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Chase O’Keefe of Northern Roots Family Spinal Care in Clear Lake, WI. In just a handful of years, Dr.[...]
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UCM 140: Developing a Mindset of Success with Dr. Casey Weerheim
UCM 140: Developing a Mindset of Success with Dr. Casey Weerheim
Dr. Casey Weerheim on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Casey Weerheim of Upper Cervical Sioux Falls in Sioux Falls South Dakota. We discuss Dr. Casey’s journey of[...]
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UCM 139: Experiencing Growth While Transitioning Into a Cash Practice with Dr. Brandon Hard
UCM 139: Experiencing Growth While Transitioning Into a Cash Practice with Dr. Brandon Hard
Dr. Brandon Hard on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Brandon Hard of Liberty Upper Cervical Chiropractic in Newnan, Georgia. We discuss Dr. Brandon’s journey to becoming a cash[...]
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UCM 138: Scaling Your Practice to Keep Up With Growth with Dr. Liz Hoefer
UCM 138: Scaling Your Practice to Keep Up With Growth with Dr. Liz Hoefer
Dr. Elizabeth Hoefer on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Elizabeth Hoefer of Well Connected Chiropractic in Mission Viejo, California. We explore how Dr. Hoefer’s rapid growth has been[...]
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UCM 137: Maintaining Passion, Enthusiasm, and Results with Dr. Christina Meakim
UCM 137: Maintaining Passion, Enthusiasm, and Results with Dr. Christina Meakim
Dr. Christina Meakim on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Christina Meakim of Health Life Chiropractic in San Francisco, California. We talk about how Dr. Meakim is even more[...]
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UCM 136: 5 Obsessions Top Upper Cervical Doctors have with Tony Hook
UCM 136: 5 Obsessions Top Upper Cervical Doctors have with Tony Hook
Tony Hook on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook shares five obsessions that top upper cervical doctors have. He discusses the commonalities that he has seen over and over through the[...]
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UCM 135: Overcoming Obstacles and Achieving Growth in Difficult Times with Dr. Steven Keener
UCM 135: Overcoming Obstacles and Achieving Growth in Difficult Times with Dr. Steven Keener
Dr. Steven Keener on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Steven Keener of K2 Health Center in Encinitas, California. We discuss some of Dr. Steven’s obstacles and difficulties he’s[...]
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UCM 134: Obsessed with Results with Dr. Bill Davis
UCM 134: Obsessed with Results with Dr. Bill Davis
Dr. Bill Davis on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Bill Davis founder and CEO of Upper Cervical Marketing. Dr. Bill shares how being obsessed with results impacts patient[...]
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