The Upper Cervical Marketing Podcast

Join Dr. Bill Davis as he interviews a variety of leaders in the upper cervical community about practical and relevant topics facing the UC doctor. Click on any of the below links to listen in to start receiving expert insights and advice!
August 17, 2020
UCM 112: Finding the Right Fit for Your Upper Cervical Chiropractic Career with Dr. Julia Radwanski

Dr. Julia Radwanski's Upper Cervical Career Tips In this UCM Podcast, Dr. Bill Davis interviews Dr. Julia Radwanski of Vital Head and Spine in Pasadena California. We discuss how Dr. Radwanski has found a great fit for her personality and strengths as an associate in this thriving practice. We also discussed the many opportunities that students […]

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August 3, 2020
UCM 111: Building a 100% Referral Practice through the Pursuit of Excellence with Dr. Matt McNally

Dr. Matthew McNally on Building a Referral-based Practice In this UCM Podcast, Tony Hook interviews Dr. Matthew McNally who practices in Tomah, Wisconsin. We discuss his journey into upper cervical care and his unique approach to serving others with specialized care. Listen in to hear how this has worked for Dr. McNally to bring about an […]

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July 20, 2020
UCM 110: Breaking Records in 2020 with Dr. Noel Lloyd

Chiropractors are still breaking records in 2020 In this UCM Podcast, Dr. Bill Davis interviews Dr. Noel Lloyd of Five-Star Management. We discuss how Dr. Lloyd is coaching his five-star clients to have their best year ever in 2020. We discussed alternative marketing methods, associate attraction and training, and more in this timely podcast. We also […]

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July 6, 2020
UCM 109: Cultivating Sustainability in Your Upper Cervical Practice with Drs. RT and Amy Holliday

Drs. R.T and Amy Holliday on the Upper Cervical Marketing Podcast Cultivating Sustainability in Upper Cervical Practice In this UCM Podcast, Tony Hook interviews Drs. R.T. and Amy Holliday of Upper Cervical Health & Restoration in Seneca, South Carolina. We discuss how this dynamic husband and wife team have overcome obstacles and worked together in […]

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June 15, 2020
UCM 108: Getting Your Practice Booming Again after the Lockdowns with Dr. Terry McCoskey

Getting Your Practice Booming Again In this UCM Podcast, Dr. Bill Davis interviews Dr. Terry McCoskey, of Living Well Spine Center in Fairborn, Ohio. We discussed how Dr. McCoskey’s practice dipped for a few weeks but is now booming again and how you can too. We also delved into the power of purpose during this challenging […]

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June 1, 2020
UCM 107: 5 Steps to Get Your Practice Back on Track ASAP with Dr. Bill Davis and Tony Hook

How to Get Your Practice Back on Track Fast In this UCM Podcast, Dr. Bill Davis and Tony Hook of Upper Cervical Marketing discuss how to get your Upper Cervical Practice back on track as quickly as possible with five important steps. We also discuss our Performance Review Resource Kit to help you plan for success […]

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May 18, 2020
UCM 106: Positioning Your Practice as an Oasis of Health during This Time of Panic with Dr. Justin Brown

Positioning your practice during a health crisis In this UCM Podcast, Dr. Bill Davis interviews Dr. Justin Brown, of Friends and Family Spinal Care in Coral Springs Florida. We discuss how Dr. Brown’s upper cervical practice continues to thrive in the midst of this COVID 19 crisis by positioning his clinic as an oasis of health […]

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May 4, 2020
UCM 105: Setting Your Mindset to Achieve the BEST with Dr. Tad Norris

Upper Cervical Marketing Podcast: Setting Your Mindset In this UCM Podcast, Tony Hook interviews Dr. Tad Norris, of Johnson Spinal Care in Apple Valley, Minnesota. We discuss how Dr. Tad made a shift in his mindset to effectively achieve the BEST. Big and positive results have flowed into the practice, his patients and even his family. […]

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April 20, 2020
UCM 104: Right Man, Right Land, and Right Plan with Dr. Chase O’Keefe

Dr. Chase O’Keefe on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Chase O’Keefe, of Northern Roots Family Spinal Care in Clear Lake, Wisconsin. We discuss how Dr. O’Keefe sold his brand-new practice after only two years and moved to a new location in a nearby town and tripled his […]

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April 6, 2020
UCM 103: Overcoming New Barriers in Marketing during This Worldwide Panic with Dr. Bill Davis and Tony Hook

Dr. Bill Davis and Tony Hook on the latest barriers in marketing In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss the important modifications you must make to your strategy to address the new barriers in marketing and to continue to connect with those that are sick and suffering during this challenging time. Aside […]

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March 16, 2020
UCM 102: Helping Patients Learn and Answer Their Own Questions with Dr. Robert Brooks

Dr. Robert Brooks on Helping Patients Learn In this UCM Podcast, Dr. Bill Davis interviews Dr. Robert Brooks, of the Taking Care of People Seminars. We discussed how Dr. Brooks teaches his students how to facilitate patient learning and encourage patients to answer their own questions for greater impact. Besides discussing tips on helping patients learn […]

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March 2, 2020
UCM 101: Reaching Everyone in a Community by Keeping Your Passion, Purpose, and Priorities with Dr. Joe Parpala

Dr. Joe Parpala on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Joe Parpala of Hermantown, Minnesota. We discuss how Dr. Joe is bringing hope and healing to his entire community. Understanding yourself and your purpose, communicating UC care, keeping passion and priorities, while pursuing excellence. The result is changed lives! […]

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UCM 124: Keys to Growth in 2021 with Dr. Bill Davis
UCM 124: Keys to Growth in 2021 with Dr. Bill Davis
Dr. Bill Davis on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Bill Davis Founder and CEO of Upper Cervical Marketing. We discuss the key is to building a successful practice[...]
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UCM 123: Forging Success During Times of Adversity and Need with Dr. Ian Davis-Tremayne
UCM 123: Forging Success During Times of Adversity and Need with Dr. Ian Davis-Tremayne
Dr. Ian Davis-Tremayne on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Ian Davis-Tremayne with Upper Cervical Chiropractic of Marin in Mill Valley, California. We discuss how he has built a[...]
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UCM 122: Practicing with Passion and Purpose with Dr. Julie Mayer Hunt
UCM 122: Practicing with Passion and Purpose with Dr. Julie Mayer Hunt
Dr. Julie Mayer Hunt on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Julie Mayer Hunt of Mayer Chiropractic in Clearwater, Florida. We discuss how she continues to practice with[...]
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UCM 121: Creating Successful Win Win Relationships for Associates and Practice Owners with Dr. Jamie Cramer
UCM 121: Creating Successful Win Win Relationships for Associates and Practice Owners with Dr. Jamie Cramer
Dr. Jamie Cramer on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Jamie Cramer of  Precise Chiropractic in Troy, Michigan. We discuss how she effectively recruits associates and interns and how[...]
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UCM 120: Buying a Successful Practice and Growing It to a New Level with Dr. Max Pohl
UCM 120: Buying a Successful Practice and Growing It to a New Level with Dr. Max Pohl
Dr. Max Pohl on Buying a Successful Practice In this UCM Podcast, Dr. Bill Davis hosts Dr. Max Pohl of Balance Chiropractic in Colorado Springs, Colorado. We discussed his journey in buying a successful practice and[...]
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UCM 119: Finding and maintaining your balance in life and practice with Dr. Trish Gregg
UCM 119: Finding and maintaining your balance in life and practice with Dr. Trish Gregg
Dr. Patricia Gregg on finding balance in life and practice In this UCM Podcast, Tony Hook hosts Dr. Patricia Gregg of Back n Balance in Austin, Texas. We discuss her journey into Chiropractic, the rapid growth[...]
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UCM 118: Successful Practice from 40 Years of Lifelong Learning with Dr. Gordon Hasick
UCM 118: Successful Practice from 40 Years of Lifelong Learning with Dr. Gordon Hasick
Dr. Gordon Hasick on Lifelong Learning In this UCM Podcast, Dr. Bill Davis interviews Dr. Gordon Hasick of the Britannia Clinic in Calgary, Alberta. We discuss how Dr. Hasick has made a commitment to lifelong learning[...]
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UCM 117: Building or Growing a Million-dollar Practice with Dr. Bill Davis
UCM 117: Building or Growing a Million-dollar Practice with Dr. Bill Davis
Growing a Million-Dollar Practice with Dr. Bill Davis In this UCM Podcast, Tony Hook interviews Dr. Bill Davis about how to market to become or grow a million-dollar practice. We discuss how Dr. Davis has developed[...]
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UCM 116: Building a Sanctuary for Healing with Dr. Jason Sabo
UCM 116: Building a Sanctuary for Healing with Dr. Jason Sabo
Dr. Jason Sabo on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Jason Sabo of Inside Out Chiropractic Center in Edmonton, Alberta. We discuss how building a sanctuary for healing[...]
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