Launching Your Legacy: 5 Key Steps to Starting Your Own UC Clinic

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Speaker Dr. Bill Davis

Hello, doctors and students. We're going to be starting here in just a few minutes. This is Dr. Bill Davis with UCM Practice Growth Systems. We are starting in just about three minutes. So it's gonna be an awesome webinar.

If you are a student or an associate who is looking to build your own practice, we're gonna be going through five key steps to launch your legacy in your own UC clinic. Very exciting time! We'll be starting here in just a few minutes—about three minutes, a little less than three minutes. We will be starting, and this is going to be awesome. Very excited to have you here to teach you how to be profitable in your first year in practice.

We still have some more people logging on all over the internet—on Facebook, on LinkedIn, on YouTube, on X. Exciting to go through this information with you! Always excited to present to our upper cervical doctors and students. If you're coming from another technique and you're going to be starting your own practice, this is another great webinar for you as well. Anyone who is looking to launch their upper cervical practice and really hit the ground running, be profitable in that first year.

We're about two minutes away now, two minutes away. Just getting everything dialed in, keep seeing people logging in and jumping on this webinar with us. I'm Dr. Bill Davis with UCM Practice Growth Systems. We're going to be starting up here in just a couple of minutes. Lots of great information, lots of things to help you right away in your UC clinic. If you're looking to start this year or next year, this is the webinar for you.

Just about a minute and a half, we'll be starting up. More people logging in. Exciting to be here with you. Make sure you don't have any distractions. Get dialed in. Really focus on this information we're going to be presenting to you over the next 45 minutes or so. I am Dr. Bill Davis with UCM Practice Growth Systems. Thank you for joining us. We will be starting on time right at 10 a.m. Pacific.

We are about a minute away. Get dialed in, get ready to go. We'll be talking about how to have a profitable first year, the five key steps for launching your legacy in your own UC clinic. Excited to be with you again.

We are just about 30 seconds away, 40 seconds away from launching, from getting started with this webinar. If you are an associate, if you are a student, if you are a doctor coming from another technique into upper cervical, this is the webinar for you. We are just about ready to start. Get ready for us.

Here we go. Just a few more seconds. We will be starting right on time at 10 o'clock. And we are almost there. Let's get going.

All right. It's 10 o'clock. I'm Dr. Bill Davis, UCM Practice Growth Systems. Excited to be with you today. Really excited to help doctors start right in their own upper cervical practice.

I'm going to be helping you to have a profitable first year in practice. For over a decade now, we've been helping upper cervical practices to grow, and really to start right is the key to that. If you are brand new in practice, if you're a student, if you're an associate, if you're coming from another technique into upper cervical, this is going to be really awesome valuable information for you.

In the last over the last 11 years, we've helped over 100 upper cervical practices start right, and we understand the challenges. We understand what it takes. We know the answers to the questions. We know what works and we know what it takes to be profitable.

So let's get into it. Let's get right into it. And you know what? The key is to build, I'm going to teach you how to build a profitable UC practice without losing yourself, right? Because when you go into your own practice, you don't want to have somebody else's practice. You want to have your own practice. You want to have a practice that's unique to you. If not, you'd keep working for someone else or you would go work for someone else if you're coming right out of school into your own practice.

And so I want to make sure that you are a reflection of the practice that you start. And that's why, you know, we titled this webinar "Launching Your Legacy". Because that's what it really is about. It's about building a legacy that starts with you. It starts with your personality. It starts with your unique gifts and skills and abilities.

And so we're going to be talking about these five key steps to starting your own UC clinic. It's really, really crucial to understand these steps, but we're also going to show you how to get these steps actually done. Because that's the whole thing. It's not, you know, information without implementation just leads to frustration.

We are about a minute away. Get dialed in, get ready to go. We'll be talking about how to have a profitable first year, the five key steps for launching your legacy in your own UC clinic. Excited to be with you again.

We are just about 30 seconds away, 40 seconds away from launching, from getting started with this webinar. If you are an associate, if you are a student, if you are a doctor coming from another technique into upper cervical, this is the webinar for you. We are just about ready to start. Get ready for us. Here we go.

Just a few more seconds. We will be starting right on time at 10 o'clock. And we are almost there. Let's get going.

All right. It's 10 o'clock. I'm Dr. Bill Davis, UCM Practice Growth Systems. Excited to be with you today. Really excited to help doctors start right in their own upper cervical practice. I'm going to be helping you to have a profitable first year in practice.

For over a decade now, we've been helping upper cervical practices to grow, and really to start right is the key to that if you are brand new in practice, if you're a student, if you're an associate, if you're coming from another technique into upper cervical, this is going to be really awesome valuable information for you.

In the last over the last 11 years, we've helped over 100 upper cervical practices start right and we understand the challenges. We understand what it takes. We understand the, we know the answers to the questions. We know what works and we know what it takes to be profitable.

So let's get into it. Let's get right into it. And you know what? The key is to build, I'm going to teach you how to build a profitable UC practice without losing yourself, right? Because when you go into your own practice, you don't want to have somebody else's practice. You want to have your own practice. You want to have a practice that's unique to you if not you'd keep working for someone else or you would go work for someone else if you're coming right out of school into your own practice.

And so I want to make sure that you are a reflection of the practice that you start and that's why we titled this webinar "Launching Your Legacy". Because that's what it really is about. It's about building a legacy that starts with you. It starts with your personality. It starts with your unique gifts and skills and abilities.

So we're going to be talking about these five key steps to starting your own UC clinic. It's really, really crucial to understand these steps, but we're also going to show you how to get these steps actually done. Because that's the whole thing. It's not just information without implementation; it leads to frustration.

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So we want to help you not only know the steps, but implement the steps so that you can get your legacy launched.

And so who am I? I'm Dr. Bill Davis. If you don't know me, I've been around now for a couple decades within upper cervical surgery. And, you know, we've been helping people with helping them grow their practices, helping them to help lots more people in their communities, helping them to help grow Upper Cervical in general.

You know, I built an all-cash upper cervical-specific practice. I was blessed to do that before breaking my neck mountain biking about 13 years ago now. And for the past 11, we've been helping upper cervical practices grow. UCM Practice Growth Systems is the name of our company, and we help upper cervical specialists grow their practices. That's what we're all about.

And, you know, over these last... 11 years, we've been blessed to work with over 250 upper cervical practices, helping them grow, helping many of them double their practices, dozens of them, helping many doctors build million-dollar practices, add associates to their practices, add additional locations. We've helped over 100,000 new patients find upper cervical practices through our systems.

I've interviewed over 150 of the most successful upper cervical specialists in the world on the Upper Cervical Marketing Podcast. And we've written two editions of the UC Practice Success Handbook, Upper Cervical Practice Mastery, Learn Success Secrets of the World's Top Upper Cervical Doctors, which is a must-have.

If you are starting in practice, if you are a new doctor, if you're a student coming out of school, an associate coming out of an associate position, the book is an absolute must-have.

So let's get right into what we are going to talk about today. And I'll tell you what's cool is if you stay to the end of the webinar, I've got some special bonuses for you, giving you brochures and posters that you're going to be able to use in your new clinic and giving you a great way to access those. So if you stay to the end, you're going to learn all about these bonuses that are going to be included today only.

So what are we going to do today? We're going to talk about finding the right location, avoiding dead areas when it comes to setting up your new practice. We're going to talk about how to differentiate your unique upper cervical specialty. We're going to talk about making sure you have the digital marketing assets that you have to have in order to launch a practice in today's world.

We're gonna talk about some mistakes I made when I was first in practice and how I went through six CAs in my first six months in practice so that you don't have to do the same. We're going to talk about how to get your first 25 Google reviews even before you open your practice. We're going to talk about how to set clear expectations for the practice, how to really lay out your mission, vision, and values for your practice, how to build a powerful mindset and habits so that you're ready to rock and roll on day one, and what you really need to focus on right now in order to make this happen.

So we all, you know, we talk about this a lot if you've been looking at our content, watching our content, listening to our content. We talk about the practice growth stages all the time because this is the key to understanding how to continue to grow in upper cervical practice: understanding the different growth stages, understand the different plateaus, understand the different places you get stuck.

And when you are starting your upper cervical practice, this is the beginning of growth, right? And it's all about starting right, saving time, saving money, learning what you need to focus on and what you need to outsource right from the beginning.

And that's really what we're going to be focusing on today is starting that upper cervical practice, that initial growth stage. And so there's five key steps to this. Five key steps we're going to talk through, help you understand.

And really give you a ton of value on these five steps:

Choose your location wisely,

Understand your mission, vision, values,

Master your mindset,

Get ready to hire your first team member,

And get new patients in the door.

Okay, so we're going to go through all of these and give you tons and tons of value all along the way.

So key step number one is to choose your location wisely. When you open a new practice, you've got to think through a variety of different things so you can avoid dead areas and put your practice in a place that's going to give you the most opportunity for success.

When picking a practice location, ideally, you want to be in a community that can be accessed from a 360-degree radius. For instance, if you are going to put a practice in a coastal area, half your practice drawing radius is eliminated. So instead of a 360-degree drawing area of people being able to come to you from all around, only half of that diameter is able to be drawn from. You want to stay away from coastal areas and come a little more inland to serve more people.

You also want to pick areas that are growing, not dying—avoid dead areas. Look for new construction, new jobs, and new technologies in the area. Avoid shopping centers that are half-empty or areas with a lot of deterioration and lack of investment.

Pay attention to traffic patterns as well. Ensure your office is in a convenient location easily accessed from freeways or major roads, so people can reach your practice easily from various directions.

Let me give you an example. One of our clients, Dr. James Blanford, illustrates the importance of choosing the right location as part of the right plan for practice success. With our guidance through our Start Right program, Dr. Blanford was able to launch his practice successfully. Within the first few months, he progressed to our silver plan and then moved into practice growth stage one in less than a year. Now, he's in our gold plan, continuing to grow, and moving into practice growth stage three.

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That is our goal now: to move to where he can bring on an associate. So that's really the goal with this: if we can get you started right and start to move through these phases as quickly as possible, get out of that do-everything doc stage quickly, grow beyond 20,000 a month in collections, begin to really start putting the pieces in place so you can get out of the misaligned doc stage and get into that trailblazing doc stage where you've got your first associate in the practice as quickly as possible.

Because what you don't want to do is start wrong where you're just struggling for years and years, stuck in that do-everything doc stage. It's very difficult to get out of there if you don't set yourself up for success right in the beginning. We run into a lot of docs in that stage who've been there for three years, five years, 10 years, and now it's a matter of breaking down bad habits and correcting established wrong practices.

Instead, if you can hit the ground running, move through those first two phases of growth as quickly as possible into that trailblazing doc stage, that's when you've got not just a job, but a business. You'll have a system in place, a business that can run without you, which is key for stability, security, and flexibility in practice. Eventually, you can take a vacation or take time off, and you're protected if something happens, like an injury.

Key step number one is choosing the right location, avoiding dead areas, and setting up for success from day one. Key step number two is understanding your mission, vision, and values. Define your mission to understand why your practice exists, establish a purpose-driven practice. Have a vision for where your practice is heading, what it aims to achieve over time. Clarify core values to build a cohesive team dedicated to success.

My favorite quote from BJ Palmer underscores this: "A man without a purpose can be distracted, but a man with a purpose cannot be stopped." This rings true for successful upper cervical practices that have a clear sense of purpose. It starts with understanding your personal values and translating them into your practice's mission, vision, and values.

That we, the Vivid Vision, is breaking it down into a preferred future, getting some clarity on where you're going, right? And a good vision is broken into three sections: who you are, who your patients are, and where you're going, right? If you keep your vision focused around those three things, break it down into very clear sections. You'll have a really great vision that you can empower your team with, encourage your team with, help them to see that you have a purpose in mind when it comes to the growth of the practice.

And then the mission is that one sentence rallying cry that your team can get behind and say, yep, that's what I do. I do that every day. This is what our practice is all about. It has to fire you up. It has to fire your team up. And so really dialing in your values, your vision, and your mission is a crucial piece of getting your practice started right.

So that's what you want to do. This key step number two is really think through your purpose as a person and how that's going to translate into your practice and your mission, your vision, and your values.

 

Key step number three is to master your mindset. Your mindset is crucial to your success, doctor. You need to know how... what you think about and be thinking about what you think about. You can't just constantly be thinking about things that are going to lead to your downfall in practice, but instead be constantly filling your mind with what is going to encourage you to succeed.

One of the easiest ways to do this is to listen to our UCM podcast. Our podcast is packed full of mindset and habits from people who have done it, right? This is what you wanna do. When you wanna be successful in anything in life, you wanna learn from people who are doing it, right? Who are actually successful in what you're looking to do.

If you wanna have a successful upper cervical practice, then you need to be listening to people who are successful. And that's what our UCM podcast does for you, right? It puts into your mind, every single time you listen to it, you're going to listen and you're going to learn mindset and habits that are going to help you to continue to build your upper cervical practice.

And so you can do this for free. It's a free podcast. I mean, it's an absolute no brainer. If you listen to our UCM podcast every day, which is what I encourage you to do. If you're not, if you're three months from practice, if you're a year from practice, whatever, start listening to our podcast every day. Get one of these into your mind every day. They're about 30 to 45 minutes. It's a great thing to listen to when you're exercising, when you're driving, those types of things. Just get the podcast and just start listening to it.

We have over 200 episodes today. And so you can listen to these and you're going to learn from every single one of them. And it's going to help you to really master your mindset. So that's a simple, simple way to really start getting your mindset under control.

Another part of your mindset is understanding what you need to do, defer or delegate. There are certain things when you are... you know, when you're getting ready to start a practice, it can be a very distracting time.

You've got so many different things, so many different things that people are telling you, so many different things that, you know, that seem like they're a priority. But if you can focus in on what is most important for me to do, right? What is important for me to defer to later to do? And what is most important for me to delegate to others? If you can master that, it's really, really key part of keeping your mind focused on what's most important.

And so here's three things to do, right? These are do, do, definitely things that you want to do, you want to focus on when you're getting ready to start your upper cervical practice. And one of them is to build your reputation as quickly as possible. As I told you, what I encourage all of our doctors to do is to have 25 Google reviews before they open their doors, right? And so the way you do that is once you get your Google listing set up, which we'll talk more about later, but once you have that Google listing set up is to ask every friend, every family member, every colleague of yours, anyone who you've taken care of anywhere else, to leave you a Google review, right? Just go on and leave you Google reviews. Get them on there. You wanna try to build as many as you can before you even open your doors.

Number two is to go and start meeting health practitioners in your community, right? You don't build a practice by sitting in your office, right? You've gotta get out and start meeting people. You've gotta talk to people in your community. Make a list of health practitioners who are in the community and start talking to them. And we'll talk more about how to build a health practitioner referral network in a minute.

And the other thing is to spend time recording videos, right? You want to get used to talking, right? Get used to talking to a camera because it's going to help you to continue to learn to communicate better with patients.

If you think through different aspects, different frequently asked questions, different things that you are going to need to know, in your upper cervical practice and start making videos about those and begin to put those onto social media. That can help you in many different ways, but your communication skills are the most important while at the same time beginning to build an online presence, which we'll talk more about in a minute.

The other thing is you you got to think about what to delegate, right? Don't you don't want to waste your limited time doing things that are outside of your your expertise, right? If you know you've been trained to be an upper cervical specialist, you want to focus your mind and your time on being an upper cervical specialist, right? Don't get caught up doing things like building your own website or creating your Google listing or designing your logo or building your social media pages or designing your business cards. All this kind of stuff is just a distraction when you're opening a practice. Focus on the things that you can do that are most, most important.

So key step number three is to master your mindset. Really dial this in. Like we talked about, start listening to that podcast if you haven't already. That is a great place to start when it comes to your mindset.

Key step number four is to get ready to hire your first team member, right? This is an absolute necessity. I don't care who's told you this, but you do not want to open a practice without a CA. It is a necessity. It is a recipe for failure. You don't want to do this. You can't effectively do this alone. You cannot move through these stages effectively alone. What ends up happening to doctors who don't hire a CA when they first open their practice is they get stuck. They get stuck in that do everything doc stage that we've talked about. And it's extremely difficult to get out of it by yourself.

If you don't have a CA to help you with, because an upper cervical practice has two jobs. There's a CA job and there's a doctor job.

And when a doctor tries to do the CA job, they can't do their doctor job as well as they should. When you're answering a phone and talking to a new patient on the phone, while at the same time, there's a new patient in your office, you can't do both those jobs at the same time, right? So it's an absolutely crucial thing don't listen to people who are telling you oh yeah you want to keep your overhead low by not hiring a CA when you open your practice that is the classic stepping over a dollar to pick up a penny right you don't want to do that every upper circle practice should have at least one CA it's an absolute necessity.

So what do you need to do? You need to learn how to how to lead people, how to inspire people, encourage people, help them to really develop as people. That's part of being a, that's actually part of being an upper cervical doctor, right? You're going to be leading your patients to better health. And so in the same way you want to be leading your CAs into understanding your mission, vision, and values, understanding what the practice is all about and why it's so important, you want to learn everything you possibly can about hiring ideal team players.

The book Ideal Team Player by Patrick Lencioni is a must. You want to listen to that book. Learn what it means to be humble, hungry, and smart because you want to learn how to hire, train, and develop players chiropractic advocates, right? Upper cervical chiropractic advocates as your CAs.

And I'll tell you, I learned this the hard way. In my first six months in practice, I went through six CAs, right? Because I hired and I learned and I hired and I fired and I learned, right? I went back and forth and all this. And by my sixth one, I finally figured it out, right? I don't want you to have to do that. I want to be able to equip you and help you with this.

And I'll tell you, one of the most important things that I learned in those first six months is making sure that I set clear expectations for every single team member who is involved in any of our businesses, right? So from my practice to my agency now, I am making sure that I have clear expectations.

 

 

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