Upper Cervical Marketing Team

Dr. Bill Davis, Founder and CEO

Dr. Davis built a successful all-cash Upper Cervical Practice in Southern California utilizing the Internet and other marketing approaches. In 2011 he was injured in a mountain biking accident and was paralyzed leaving him unable to practice. In 2013 Dr. Davis formed UCM Practice Growth Systems for Upper Cervical Doctors to continue to make an impact worldwide for sick and suffering people who desperately need access to high-quality Upper Cervical Care. Our mission at UCM is to partner with Upper Cervical Specialists like you to bring hope and healing to sick and suffering people for the glory of God!

Heather Compton, Director of Operations

Heather is a certified graphic and web designer. She has designed various websites, logos, business cards, brochures, magazine ads, flyers, packages and banners for clients across the USA and Canada since 1996. Heather has also been learning the ins and outs of various forms of social media since 2008. As Director of Operations, Heather applies her knowledge of design, social media, marketing, and customer service to achieve remarkable client results through the oversight of our operations team. She is passionate about helping Upper Cervical doctors help sick and suffering people in their community.

Stephen Gonzalez, Director of Finance and Administration

Prior to joining Upper Cervical Marketing, Stephen Gonzalez has held a variety of different positions ranging from banking to police dispatching. However, he discovered his true enjoyment when he took an accounting course at a community college on a whim. He is passionate about helping others achieve freedom in their health, both in body and financially. As Director of Finance and Administration, he gets to play a role in accomplishing both by promoting and applying the goals and vision of the company.

Tony Hook, Director of Client Success

Tony desires to serve others with passion and integrity. Graduating from Western Michigan University with a degree in marketing, management and business administration, he has strived to make a difference in the lives of others. From 2001 to 2016, Tony also obtained a degree in Biblical Studies, serving as a pastor. As part of the UCM team, he is excited to be helping sick and suffering people to experience the power of upper cervical care. As the Director of Client Success, Tony helps upper cervical practices grow and achieve remarkable client experiences and results through the oversight of our client success team.
Summer Grohman | Upper Cervical Chiropractic Internet Marketing Team

Summer Grohman, Advertising Manager

Prior to coming to UCM, Summer worked as a marketing manager for the Navy. She is also a board member of a non-profit organization that brings outdoor recreational therapy and Quality of Life Programs to Disabled and Disadvantaged Children, Disabled Veterans and Wounded Service Members. Her goal is to increase awareness and knowledge of Upper Cervical Care and its benefits to those seeking natural solutions. Creating confidence, establishing trust and credibility in Upper Cervical Doctors and their specific practice techniques.
Upper Cervical Chiropractic Internet Marketing Team

Jhon Arellano, Website Manager

Jhon Vincent Arellano graduated in 2011 with a bachelor’s degree in Information Systems. He is a Front-end and WordPress developer with an eye for details and a passion for perfection. Prior to joining Upper Cervical Marketing Team Jhon worked as a software engineer for a tech software startup company in the Philippines since 2013. When he’s not coding, you’ll typically find him playing video games or listening to good music.

Isabel Amado, Content Creation Manager

Isabel has been working as an online content writer since 2014. Before becoming a member of the UCM team, she produced online content on different niche topics for various businesses. Isabel has always found writing online content a meaningful way to help people searching for information and bridge information gaps, especially on rarely discussed topics. When she's not sitting at her desk on a typical workday, she spends time with her cats. She also finds great joy in making sweet baked treats and cooking heartwarming meals for her family and friends.

Upper Cervical Chiropractic Internet Marketing Team

Stephanie Radan, Advertising Assistant

Stephanie graduated in 2014 with a bachelor’s degree in Information Technology. Since then she has worked in various industries learning the ins and outs of telemarketing, social media management, data collection, research, customer relationship management and lead generation. She loves being challenged in her work, adapting to innovations and learning new things. Joining the UCM team is like a dream come true. When not working online behind the scenes she loves adventure, dogs and music. She also enjoys spending time with family since they come first in her life.

Shiela Radan, Email and Blog Posting Lead

Shiela has worked as an administrative assistant and lead generation specialist since graduating from college in 2019. She is excited to use her skills to help our various clients reach the sick and suffering people in their communities. Shiela has a passion for knowledge and is looking forward to learning various aspects of digital marketing. Outside of work, she spends a lot of time cooking and baking for her family. She is also a pet lover and likes to travel and experience different cultures

Louzandy Sarinas, Lead Website Specialist

Louzandy has years of experience in web design and wordpress development, creating websites that are user centric focused and developing products that give more value to the clients and its customers.

Ellen Amado, Video and Graphic Design Specialist

Ellen is a skilled visual artist with a knack for multimedia arts. Her unique blend of technical expertise and artistic flair allows her to bridge the gap between arts and technology. Her background in Information Technology helps her create designs that resonate with people, and communicate the language of technology. During her spare time, she likes to doodle, drink coffee, and play with her cats.

Peter Mulowa, Client Success Associate

Peter is an independent, creative and determined individual who makes it his mission to go the extra mile for others. He applies his mind to any project with one goal in mind and that is to make it a success. He is dedicated to serving people and building long lasting relationships within his field as he continues to learn and grow from great leaders!
Jessica Zamora | Upper Cervical Chiropractic Internet Marketing Team

Jessica Zamora, Bookkeeper

Jessica Zamora has been the bookkeeper for Dr. Davis since 2010. She has enjoyed keeping her accounting skills sharp and keeping the books in order. She graduated with a Bachelor’s of Science in Business Administration in Accountancy from California State University San Marcos in 1997. Having worked as a Staff Accountant until her daughter was born in 2001, she took some time off from her career to raise the children and home school them. 

UCM Core Values

Our UCM Core Values are:

Team – We are team members, not employees. This is not just a job, we are doing work that matters. Our team is on a mission to help sick and suffering people all over the world. We win together. We reward performance and results on our team. We have fun and enjoy working together as a team.
Family Matters – We balance family with working hard. We give ourselves adequate time to rest and recover with our friends and family and to enjoy the fruits of our labor. We encourage the development of friendships within our team. By giving ourselves margin we are fresh and ready to do our important work that matters.
Communication with Consideration – Whether through email, phone, in-person or online meetings our team is considerate of each other and communicate with clarity and gratitude. We treat others the way we want to be treated and keep in mind the best interest of our team, company, clients and their potential patients. We pass negatives up and positives all around and avoid gossip at all times.
Trustworthiness – We believe we are in the trust business. We believe marketing is all about building trust, credibility, and likability. We value that we can trust one another on our team. That our clients can trust us as their online marketing department. And that sick and suffering patients can trust the marketing messages we design for our clients.
Self-responsibility – Accountability, and ownership of responsibilities are hallmarks of our team. We act like we own the company and have a self-employed mentality. As a mobile and global team, we take ownership of the clients we work for and the responsibilities we perform regardless of where we are in the world. We believe character matters all the time.
Continual Innovation – We understand the ever-changing industry with which we work and appreciate the importance of testing and iterating in order to find the best practices for every location and market. Continual innovation helps us acquire new clients and retain the clients who have trusted their practice growth to us.
Excellence in the Ordinary – We believe in a standard of personal integrity where you own your successes and failures without diminishing or exaggerating your contribution to either. We believe in focusing on our specific strength areas and are faithful in the little things. We believe that diligence is excellence in the ordinary over time and through diligence, we will prosper in our mission.
UCM Practice Growth Systems (Upper Cervical Marketing) we specialize exclusively in helping Upper Cervical Practices grow through marketing strategies and practice growth coaching.
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