Upper Cervical Marketing Team
Dr. Bill Davis, Founder and CEO
Dr. Davis built a successful all-cash Upper Cervical Practice in Southern California utilizing the Internet and other marketing approaches. In 2011 he was injured in a mountain biking accident and was paralyzed leaving him unable to practice. In 2013 Dr. Davis formed Upper Cervical Marketing, an online marketing agency specifically for Upper Cervical Doctors to continue to make an impact worldwide for sick and suffering people who desperately need access to high-quality Upper Cervical Care. Our mission at Upper Cervical Marketing is to connect sick and suffering people all over the world to Upper Cervical Doctors who can help them utilizing the Internet.
Heather Compton, COO and Director of Operations
Heather is a certified graphic and web designer. She has designed various websites, logos, business cards, brochures, magazine ads, flyers, packages and banners for clients across the USA and Canada since 1996. Heather has also been learning the ins and outs of various forms of social media since 2008. She has strong “techie” background that started to develop when she worked for a computer store in the mid-1990s. In addition to her background in design, social media and computers, she also has a strong background in business administration, sales and customer service. Heather has been the sales and customer service manager for a large manufacturing company, a department supervisor for various retail sales chains and a department coordinator for a major telecommunications company.
As the COO and Director of Operations at Upper Cervical Marketing, Heather applies her knowledge of design, social media, marketing, sales and customer service to every branch of the Upper Cervical Marketing. She oversees the execution of the company’s vision, day-to-day application of the company’s core values, innovation, client satisfaction and performance the various marketing programs and packages. She is passionate about helping Upper Cervical doctors help sick and suffering people in their community.
Stephen Gonzalez, Director of Finance and Administration
Prior to joining Upper Cervical Marketing, Stephen Gonzalez has held a variety of different positions ranging from banking to police dispatching. However, he discovered his true enjoyment when he took an accounting course at a community college on a whim. He is passionate about helping others achieve freedom in their health, both in body and financially. As Director of Finance and Administration, he gets to play a role in accomplishing both by promoting and applying the goals and vision of the company.
Summer Grohman, Advertising Manager
Prior to coming to Upper Cervical Marketing, Summer worked as a marketing manager for the Navy. She is also a board member of a non-profit organization that brings outdoor recreational therapy and Quality of Life Programs to Disabled and Disadvantaged Children, Disabled Veterans and Wounded Service Members.
Her goal is to increase awareness and knowledge of Upper Cervical Care and its benefits to those seeking natural solutions. Creating confidence, establishing trust and credibility in Upper Cervical Doctors and their specific practice techniques.
Tony Hook, Sales Manager
Tony desires to serve others with passion and integrity. Graduating from Western Michigan University with a degree in marketing, management and business administration, he strives to make a difference in the lives of others. From 2001 to 2016, Tony also obtained a degree in Biblical Studies, serving as a pastor. Now, as part of the Upper Cervical marketing team, he is excited to be helping sick and suffering people to experience the power of upper cervical cared.
As the Sales Manager of Upper Cervical Marketing, Tony applies his knowledge of marketing and working with people to help upper cervical practices find the growth they seek.
Jhon Arellano, Search and Design Manager
Jhon Vincent Arellano graduated in 2011 with a bachelor’s degree in Information Systems. He is a Front-end and WordPress developer with an eye for details and a passion for perfection. Prior to joining Upper Cervical Marketing Team Jhon worked as a software engineer for a tech software startup company in the Philippines since 2013. When he’s not coding, you’ll typically find him playing video games or listening to good music.
Carol Soriano, Content Creation Manager
Carol is a writer-turned-marketer who is passionate about content marketing and continuous learning. As our Content Creation Manager, Carol does more than catching typos and bad grammar. With more than five years of digital marketing experience, she leads our content team in building contents that help upper cervical practices strengthen online presence and acquire new patients. Before joining Upper Cervical Marketing where she started her commitment to patient care, Carol served as a content strategist in a reputable online marketing agency in the Philippines. She spends her free time hiking, traveling, and experimenting in the kitchen.
Adam Kantrowitz, Lead Content Creator
Adam Kantrowitz has been a Freelance Writer since January 2012 and is the owner of FreelanceGhostwriting.com. In 2015 alone, he wrote more than 340,000 words of online content for clients in various industries including numerous medical fields, digital marketing, catering and restaurants, retail stores, the security sector, law offices, non-profit organizations, and a wide variety of other niche topics. FreelanceGhostwriting.com is poised to complete more than 1 million words of content this year and is happy to be a part of the Upper Cervical Marketing team bringing better health to people around the world, especially since Adam has personally found relief from migraines and vertigo thanks to upper cervical chiropractic care.
Stephanie Radan, Advertising Assistant
Stephanie graduated in 2014 with a bachelor’s degree in Information Technology. Since then she has worked in various industries learning the ins and outs of telemarketing, social media management, data collection, research, customer relationship management and lead generation. She loves being challenged in her work, adapting to innovations and learning new things. Joining the UCM team is like a dream come true. When not working online behind the scenes she loves adventure, dogs and music. She also enjoys spending time with family since they come first in her life.
Joemar Garraton, Video and Graphic Design Lead
Joemar began his career in the academe as an educator and textbook writer. Since then he decided to take his skills to the next level and apply the lessons he taught within the classroom to design and create engaging multimedia content for various industries.
Forever the student of Information Technology, he is constantly reading, learning and applying new innovations that would keep him up-to-date with the constantly changing landscape of IT.
Behind the scenes, he loves to spend time with his family and friends. His hobbies include basketball, playing video games and listening to audio books.
Shiela Radan, Email and Blog Posting Lead
Shiela has worked as an administrative assistant and lead generation specialist since graduating from college in 2019. She is excited to use her skills to help our various clients reach the sick and suffering people in their communities. Shiela has a passion for knowledge and is looking forward to learning various aspects of digital marketing. Outside of work, she spends a lot of time cooking and baking for her family. She is also a pet lover and likes to travel and experience different cultures
Jiesie Lota, Website Specialist
Jiesie has a bachelor’s degree in Science Information Technology. He specialized in web and mobile development. Before joining the UCM team Jiesie worked for an Information and Communication Technology company and as a freelance web developer.
Clare O’Brien, Website Specialist
Clare is a web developer and designer based in Ireland with 8 years experience working with WordPress. At Upper Cervical Marketing she’s responsible for new site design, existing site updates, troubleshooting and generally making sure that our technical network runs smoothly on a daily basis. Outside of working hours she’s usually spending time with family, pets Molly & Kit Kat, or indulging in a great coffee and detective fiction. Her hobbies include travel, cooking and photography.
Aileen Reyes, SEO Specialist
Aileen has spent more than a decade in Digital Marketing, and as one of our SEO Specialists, she utilizes that knowledge to create custom SEO campaigns. Each of these campaigns covers various aspects of SEO to ensure that our clients rank well in their local area and that their site is up to date with current search engine standards.
Ronnie Leyba, SEO Specialist
Ronnie has been doing SEO for more than 10 years. Prior to joining the Upper Cervical Marketing team, he worked as an on-page SEO Specialist for another marketing agency.
He is happily married and a proud father of 2 beautiful kids. When he is not in front of his computer doing site audits and analysis, he enjoys binge-watching movies and Netflix shows.
Jessica Zamora, Bookkeeper
Jessica Zamora has been the bookkeeper for Dr. Davis since April 2010. She has enjoyed keeping her accounting skills sharp and keeping the books in order. She graduated with a Bachelor’s of Science in Business Administration in Accountancy from California State University San Marcos in 1997. Having worked as a Staff Accountant until her daughter was born in 2001, she took some time off from her career to raise the children and home school them. She has been able to work in her field while navigating homeschooling four children, teaching 2 year olds at the church preschool and being active in her daughters’ girl scout and son’s boy scout activities.
She enjoys family time with her children and husband of 18 years. She is active in her church, passionate about her community and believes strongly in volunteerism. And she loves planning their annual road trips across America.
Patricio Mayo, Website Specialist
Pat is a Graphic Artist turned Front-End and WordPress Developer with more than 12 years of experience. Prior to joining Upper Cervical Marketing, Pat was a Senior Web Developer and was responsible in all aspects of web development from concept to requirements definition, design, development, launch, maintenance and user support. In his free time, Pat is an outdoor geek who likes to bike, hike and run.
Upper Cervical Marketing Core Values
Our UCM Core Values are:
Team – We are team members, not employees. This is not just a job, we are doing work that matters. Our team is on a mission to help sick and suffering people all over the world. We win together or we lose together. We reward performance and results on our team. We have fun and enjoy working together as a team.
Family Matters – We balance family with working hard. We give ourselves adequate time to rest and recover with our friends and family and to enjoy the fruits of our labor. We encourage the development of friendships within our team. By giving ourselves margin we are fresh and ready to do our important work that matters.
Communication with Consideration – Whether through email, phone, in-person or online meetings our team is considerate of each other and communicate with clarity and gratitude. We treat others the way we want to be treated and keep in mind the best interest of our team, company, clients and their potential patients. We pass negatives up and positives all around and avoid gossip at all times.
Trustworthiness – We believe we are in the trust business. We believe marketing is all about building trust, credibility, and likability. We value that we can trust one another on our team. That our clients can trust us as their online marketing department. And that sick and suffering patients can trust the marketing messages we design for our clients.
Self-responsibility – Accountability, and ownership of responsibilities are hallmarks of our team. We act like we own the company and have a self-employed mentality. As a mobile and global team, we take ownership of the clients we work for and the responsibilities we perform regardless of where we are in the world. We believe character matters all the time.
Continual Innovation – We understand the ever-changing industry with which we work and appreciate the importance of testing and iterating in order to find the best practices for every location and market. Continual innovation helps us acquire new clients and retain the clients who have trusted their marketing to us.
Excellence in the Ordinary – We believe in a standard of personal integrity where you own your successes and failures without diminishing or exaggerating your contribution to either. We believe in focusing on our specific strength areas and are faithful in the little things. We believe that diligence is excellence in the ordinary over time and through diligence, we will prosper in our mission.